When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Trump's Border Wall Causes Government Shutdown
Nine federal departments will shutdown at midnight on Friday due to Congress' inability to settle funding disputes, including Trump's demands for $5 billion for his border wall.
With Trump predicting that "chances are probably very good" that the government will shut down at midnight, he's reneged on his proud claim that he'd "totally be willing" to "take the mantle" of a shutdown. Instead, he said on Friday, "Now it's up to the Democrats as to whether or not we have a shutdown tonight."
Congress has been unable to pass funding packages for seven federal agencies, mainly due to Trump's stubborn demands for $5 billion to build his border wall. With funding deals expiring at midnight tonight, hundreds of thousands of federal employees will be either out of work or expected to work without pay until the government resumes full function in 2019.
Among those affected are more than 420,000 employees required to keep working through the shutdown, including those in the Department of Homeland Security, the FBI, the DEA, and Forest Service firefighters. With dozens of federal agencies expected to close down, national parks, museums, and zoos may be shuttered, with housing agencies warning that loan processing and approvals may be significantly delayed.
Aside from disrupting government services, shutdowns worsen deficits with financial losses in productivity. The longest government shutdown took place under the Clinton Administration, lasting 21 days and costing approximately $1.4 billion. The 2013 shutdown under Barack Obama lasted 16 days and cost about $2 billion.
Trump took to Twitter to blame Democrats for their refusal to offer more than $1.3 billion to fund the border wall. He posted, "If the Dems vote no, there will be a shutdown that will last for a very long time." After Congress voted and Trump still did not receive his inflated amount of $5 billion, he followed up with, "The Democrats now own the shutdown!"
The Democrats, whose votes we need in the Senate, will probably vote against Border Security and the Wall even thou… https://t.co/o4ZLHp93QM— Donald J. Trump (@Donald J. Trump) 1545395058.0
As of early Friday evening, Congress had made no progress in settling the border wall dispute. Government agencies had been alerted on Thursday to prepare to freeze their functioning for an indeterminate amount of time.
"I hope we don't [shut down]," Trump told the press on Friday afternoon at a bill signing event at the White House. "But we are totally prepared for a very long shutdown and this our only chance that we'll ever have in our opinion, because of the world and the way it breaks out, to get great border security."
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