Billie Eilish is perhaps the most talented artist of our generation…and I don’t throw that around lightly. At only 13, Eilish wrote “Ocean Eyes” alongside her brother Finneas and launched her prolific career. And at the fair age of 22, Eilish has 24 GRAMMY Award nominations and nine wins, two Oscars, two Golden Globes, and countless other accolades.
Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most revered and sought-after popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
Is The Grid On The Skids?
AI Data Centers Relocate, Increasing Strain on Power Grid
Great. AI is not only stealing, regurgitating, and degrading the original creative work of actual human beings, it’s wreaking havoc with the nation’s energy resources. This is putting an enormous strain on the electric grid that delivers our energy.
Evan Helper succinctly describes the problem in a recent Washington Post article: “Vast swaths of the United States are at risk of running short of power as electricity-hungry data centers and clean-technology factories proliferate around the country, leaving utilities and regulators grasping for credible plans to expand the nation’s creaking power grid.”
Fast Company’s Chris Morris highlights two potential negative effects of this unprecedented demand for power. The bill for upgrading the grid may be fobbed off on residential users and not the electricity-gobbling data centers.
The second effect is environmental. Utility companies, Morris writes, “are lobbying to delay the shutdown of fossil fuel plants...to meet the surge in demand.”
The problem is exacerbated by a shift in where AI data centers are located. “In the past,” Helper writes, “companies tried to site their data centers in areas with major internet infrastructure, a large pool of tech talent, and attractive government incentives. But these locations aregetting tapped out.” Low-profile cities in Ohio, Iowa, and Indiana – to name only a few – are or will soon be home to huge new AI “factories.” Traditionally, power supplies in these locales are often limited, placing a further burden on an old and overworked grid.
AI is a drain on energy and water | UBS Trendingwww.youtube.com
As the BBC reports, it’s not just an American issue. The UK is a case in point. “There is currently a moratorium preventing the construction of new data centres in Dublin. Nearly a fifth of Ireland’s electricity is used up by data centres, and this figure is expected to grow significantly in the next few years... data centre electricity demand in the UK will rise six-fold in just 10 years, fueled largely by the rise of AI.”
June Kim of the MIT Technology Reviewoffers a far more positive view of AI as the perfect tool to protect and enhance the grid. “AI’s ability to learn from large amounts of data and respond to complex scenarios makes it particularly well-suited to the task of keeping the grid stable, and a growing number of software companies are bringing AI products to the notoriously slow-moving energy industry.” Kim envisions a world in which AI runs a fully-automated grid, but recognizes that issues of data security, reliability, and social/economic biases render such a scenario impossible for now.
Time and again, new technology has been presented as the scientific equivalent of penicillin, a one-size-fits-all panacea and boon to suffering humanity. Remember how the Internet was going to make a heaven out of earth? Look how that turned out. And wasn’t the Atom Bomb going to put an end to warfare? You go, technocrats!
It’s a truism to say that technology is not, in itself, bad or dangerous or evil. It’s the uses to which it’s put that determines the ethical or unethical nature of a given development. But as Calvin Coolidge once said, “The chief business of the American people is business,” and business is notoriously blind to anything but profit. Remaining hopeful that AI in all its manifestations and consequences will benefit the global family is not an easy task. One fears we are whistling in the dark.
And, when an over-burdened grid finally collapses, we will be.