Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most revered and sought-after popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
Last year, a study by the Intergovernmental Panel on Climate Change found that in order to prevent catastrophic warming, we need to cut carbon emissions by 45% by 2030. Today, political theorists believe that achieving that goal, we must immediately begin implementing the political structures that will allow us to reach it.
At a reception for the Commonwealth foreign ministers, Prince Charles spoke out in support of climate action. "I am firmly of the view that the next 18 months will decide our ability to keep climate change to survivable levels and to restore nature to the equilibrium we need for our survival," he said.
'It's happening, it's now,' says U.S. government report on climate changewww.youtube.com
A Critical Time
So, why are the next 18 months so vital for the future of the earth's climate? During the next year and a half, a series of important political meetings and conventions will take place. On September 23, the UN will hold a special climate summit in New York, where attending countries are expected to present their emission-cutting plans. Then the UN's annual climate change summit, known as the COP25, will be held in Santiago, Chile in December 2019. Finally, the COP26 will take place at the end of 2020, most likely in the UK.
According to Environmental Secretary Micheal Gobe, the importance of these meetings cannot be understated. "We need at COP26 to ensure other countries are serious about their obligations and that means leading by example," he said. "Together we must take all the steps necessary to restrict global warming to at least 1.5C."
Depending on what happens at these meetings during the next 18 months, we could see plans like the Green New Deal set into motion. On the other hand, if a climate change denier remains in the US office, the UK summit could be the moment where the US formally withdraws from the Paris agreement (which proposed the bare minimum carbon emission cuts needed to prevent extreme consequences from climate change).
No Choice but Change
If these conferences fail to spark large-scale action, "we will have no chance of getting to a 1.5 or 2C limit," said Professor Michael Jacobs, a former climate advisor to the Prime Minister Gordon Brown.
There are several other conferences happening in the next year and a half, namely the Convention on Biological Diversity and the UN Convention on the Law of the Sea, both of which are expected to craft plans to protect our livelihoods. It's promising that all these conferences are occurring. Still, many fear that they will not push for action radical enough to meet the 1.5 degree goal.
If the goal is not met, the consequences will be unimaginable. More natural disasters (like the wildfires we're seeing right now in Alaska) would ravage coastlines and could destroy entire nations. Chronic refugee crises would ensue. Disease would flourish. One in four animal species would go extinct.
Judging by the current state of politics and carbon emissions (India is on track to overshoot its Paris Agreement goal by 60%), things are looking bleak. Fortunately, a rise in activism and protest—helmed by figures like Greta Thunberg and Alexandria Ocasio-Cortez—has drawn much needed political attention to the climate crisis. Still, it's not enough: In order to ensure a livable future for the earth, people around the world must come together and force their representatives and nations to listen to science and reason.
Image via World Economic Forum