Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
Does 'Going Green' Really Help the Environment?
Is there truth behind going green and can it really help save the planet?
So many campaigns want you to recycle, avoid creating trash and reduce your carbon footprint. There are many, many tips online to living a green lifestyle. And many people are attempting to reduce waste and conserve energy — but is this enough to make an impact?
Sure, if every single person (or at least most people) in developed societies lived an eco-friendly lifestyle, there would be a significant impact on the environment. But right now, about 75 percent of Americans don't do more than turn off the lights and recycle even though about 79% consider themselves environmentally conscious.
...fossil fuels are intertwined with pretty much everything we do.
If you live in an urban area, it might be a little easier to make more green lifestyle choices. Your city probably has the ability to recycle more than in other areas. You have access to public transportation and many more options when it comes time to shop or get groceries. These options just aren't as widely available in suburban and rural areas. Some municipalities don't even have any kind of recycling plant. Everything (including plastic, paper, bottles, and cans) goes to the dump. Besides the fact that going through the effort to change your lifestyle to become more green takes time and money that some just can't spare.
But let's take a step back. Even if a lot of people do everything right and live an incredibly environmentally conscious lifestyle, nothing will change. Why? Because fossil fuels are intertwined with pretty much everything we do. The solution to global warming isn't rooted in going paperless (using paper is more eco-friendly than smartphones anyway). The solution is in fundamentally changing the very fabric of our economy. That's not something individuals can do on their own.
Almost everything you buy and consume has to be transported to the store (for you to purchase. Within the country, this is done with trucks. Overseas, it's usually done with ships or planes. Every single one of those vehicles burns some type of fossil fuels to get going. You probably burn them when you're going to the store too. (You can't get around this by ordering online either.)
In the end, using an electric car can actually put more carbon in the atmosphere than your average gas-powered car.
Electric cars are often seen as a solution for this. It's better to use electricity than gas, right? Definitely — if most of the power didn't come from burning fossil fuels. America's power grid is powered by about 40 percent coal, 25 percent natural gas, 20 percent nuclear power, and about 10 percent renewable sources (mostly hydroelectricity). If you own or are considering an electric car, you would most likely still be burning fossil fuels. And that's not even taking into account everything that goes into making a new car. Just like a regular car electric vehicles require precious metals and minerals to be manufactured. What's more is all of the materials and parts are transported using fossil fuels as well as the final product itself. In the end, using an electric car can put more carbon in the atmosphere than your average gas-powered car.
Just about every facet of our modern economy depends on burning fossil fuels. That isn't something one person can change. To live a sustainable and eco-friendly lifestyle, we need to change everything about how we live. That just isn't an easy process.
Of course, it still helps to reduce, reuse, and recycle — but that only makes a relatively small impact compared to the overall economy. But it isn't all doom and gloom. The Paris Agreement was an encouraging step toward reducing carbon emissions around the world. If you really care about reducing your carbon footprint, the best solution is to organize and lobby companies and the government to change procedures and regulations. Ultimately, individuals independently choosing to live a greener lifestyle only make a small impact in reducing our global carbon footprint.
We Now Have 18 Months to Combat the Worst of the Climate Crisis
To keep the earth's temperatures from rising, serious changes need to happen over the next year and a half.
While Robert Mueller and Donald Trump dominate the public's attention, experts have quietly come to the consensus that we have around 18 months to stop the worst effects of climate change.
Last year, a study by the Intergovernmental Panel on Climate Change found that in order to prevent catastrophic warming, we need to cut carbon emissions by 45% by 2030. Today, political theorists believe that achieving that goal, we must immediately begin implementing the political structures that will allow us to reach it.
At a reception for the Commonwealth foreign ministers, Prince Charles spoke out in support of climate action. "I am firmly of the view that the next 18 months will decide our ability to keep climate change to survivable levels and to restore nature to the equilibrium we need for our survival," he said.
'It's happening, it's now,' says U.S. government report on climate changewww.youtube.com
A Critical Time
So, why are the next 18 months so vital for the future of the earth's climate? During the next year and a half, a series of important political meetings and conventions will take place. On September 23, the UN will hold a special climate summit in New York, where attending countries are expected to present their emission-cutting plans. Then the UN's annual climate change summit, known as the COP25, will be held in Santiago, Chile in December 2019. Finally, the COP26 will take place at the end of 2020, most likely in the UK.
According to Environmental Secretary Micheal Gobe, the importance of these meetings cannot be understated. "We need at COP26 to ensure other countries are serious about their obligations and that means leading by example," he said. "Together we must take all the steps necessary to restrict global warming to at least 1.5C."
Depending on what happens at these meetings during the next 18 months, we could see plans like the Green New Deal set into motion. On the other hand, if a climate change denier remains in the US office, the UK summit could be the moment where the US formally withdraws from the Paris agreement (which proposed the bare minimum carbon emission cuts needed to prevent extreme consequences from climate change).
No Choice but Change
If these conferences fail to spark large-scale action, "we will have no chance of getting to a 1.5 or 2C limit," said Professor Michael Jacobs, a former climate advisor to the Prime Minister Gordon Brown.
There are several other conferences happening in the next year and a half, namely the Convention on Biological Diversity and the UN Convention on the Law of the Sea, both of which are expected to craft plans to protect our livelihoods. It's promising that all these conferences are occurring. Still, many fear that they will not push for action radical enough to meet the 1.5 degree goal.
If the goal is not met, the consequences will be unimaginable. More natural disasters (like the wildfires we're seeing right now in Alaska) would ravage coastlines and could destroy entire nations. Chronic refugee crises would ensue. Disease would flourish. One in four animal species would go extinct.
Judging by the current state of politics and carbon emissions (India is on track to overshoot its Paris Agreement goal by 60%), things are looking bleak. Fortunately, a rise in activism and protest—helmed by figures like Greta Thunberg and Alexandria Ocasio-Cortez—has drawn much needed political attention to the climate crisis. Still, it's not enough: In order to ensure a livable future for the earth, people around the world must come together and force their representatives and nations to listen to science and reason.
Image via World Economic Forum
What happens when the earth's water well runs dry?
We may forget that water is not an infinite source on the planet so what happens when we run out?
When looking at the increasing scarcity of usable water, rising populations, and today's volatile political climate, many experts have come to the conclusion that we are on the verge of widespread conflict and many are saying that the next major war will be fought over water.
The preliminary effects of the coming crisis are already being felt all over the world. Economic powerhouses like China are suffering from pollution in their rivers and as evidenced by the Flint water crisis, even the US isn't completely immune to clean water shortages. In the US, most of our problems are due to outdated and slowly crumbling infrastructure and while this is nothing to sneeze at, access to water in the US can be fixed by replacing old pipes for the time being. Whether this is done through public works or private investment is political semantics. Right now, Third World countries are the ones who truly suffer. About 2,300 people die per day from diseases contracted through unclean water and with very little support, these countries don't have the tools necessary to mitigate the effects of prolonged drought. Desertification and global warming are also contributing to water scarcity in a big way, the latter causing about 20% of our water scarcity issues today.
While the situation is dire, we aren't doomed yet and there are several conservation measures being kicked around by the world's top environmental scientists. One solution that has been gaining popularity in recent years is desalination. Israel has successfully used desalination to supply its population with fresh water with 55% of its water coming from the ocean. In the US and many countries in Europe, largescale desalination projects are being funded for a vast array of what-if scenarios.
The problem is, desalination isn't very energy efficient. Desalination requires an enormous amount of energy and although the technology is improving, desalination plants have the potential to become major contributors to global warming in the coming years. On top of this, there are unforeseeable effects on sea life and desalination has the potential to disrupt the fragile balance of the ocean's ecosystem. Significant changes in the ocean's ecosystem means significant changes to the way we fish and subsequently, the way we eat. Since there haven't been many studies on the long-term effects of desalination, it's difficult to say how damaging it is but there does seem to be some cause for alarm with regard to its immediate effect on sea life. Fish, plankton and other organisms are often killed during water intake and processing and at the moment, it's probably safer to look for other methods to fix the world's water issues.
When the well is running dry, it's sometimes better to examine its structural integrity before digging a brand new one. Agriculture accounts for 80% of America's water use. Rather than focusing on desalination, many water activists are looking to fix inefficiencies in the way we farm food. Leaking irrigation systems and the cultivation of non-local crops are wasteful practices that are squandering huge amounts of water. How much? Up to 60% of water used in farming is wasted because of irrigation issues alone.
Rather than rushing to invest all of our time and resources into desalination, it might be time that we reexamine the way in which we grow food. In Volgograd, farmers have been using experimental drip irrigation with extremely effective results both in regard to maintaining healthy soil and proper water utilization. The water scarcity issue may have to get a whole lot worse before people start paying attention to it but it's important to recognize the farmers and scientists who are currently making a contribution. The Water Project and other charitable organizations are also doing their part for water conservation.
If the future looks tumultuous, it's because it is, but with the implementation of more eco-friendly farming methods and the use of desalination as a last resort, there is less of a reason to panic than one might think.