When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
10 Books Every (Informed) American Should Read
In 2024, the equivalency of knowledge and power is not just an adage, but a warning. However, an American public that stays defiantly informed can also turn knowledge into hope.
Author Isaac Asimov once said, "There is a cult of ignorance in the United States, and there has always been.
The strain of anti-intellectualism has been a constant thread winding its way through our political and cultural life, nurtured by the false notion that democracy means that my ignorance is just as good as your knowledge." In 2019, the equivalency of knowledge and power is not just an adage, but a warning. However, an American public that stays defiantly informed can also turn knowledge into hope.
Here are 10 books every (informed) American should read:
Travels with Charley: In Search of America by John Steinbeck
If you don't read the Steinbeck classics, The Grapes of Wrath and Of Mice and Men, you're doing yourself a disservice. But, if there's only one Steinbeck book you do make time for, make sure it's his autobiographical travel memoir of taking his lumbering RV and charismatic dog across America. He makes due with whatever conversation and company he finds, not driven by any great American ambition other than finding moments of connection in a diverse landscape.
Catch-22 by Joseph Heller
One of America's most loved authors, Heller's humor and biting observations capture the precarity of individualism in the face of war. The foundations of American cynicism and anti-war sentiment are encapsulated in the eponymous bureaucratic rule of Catch-22: "a man is considered insane if he willingly continues to fly dangerous combat missions, but if he makes a formal request to be removed from duty, he is proven sane and therefore ineligible to be relieved."
Frankenstein by Mary Shelley
As much as the movie adaptations of Frankenstein's monster are icons in America cinema, the philosophical depths of the novel are sadly lost. Individuality and personal responsibility are two major burdens that neither creator nor creation are capable of managing well. There's also something to be said about the element of spectatorship that Shelley frames the novel with, as the story unfolds through a series of letters and switches narration like a mind-bending Black Mirror episode.
Between the World and Me by Ta-Nehisi Coates
Coates manages to capture both the history and enduring tension of race relations in modern America in what Toni Morrison calls "required reading." Written as a letter to his son, Coates' writing is an alchemy of memoir, oral history, and calls to action. He aims to explore how "Americans have built an empire on the idea of 'Rae,' a falsehood that damages us all but falls most heavily on the bodies of black women and men...What is it like to inhabit a black body and find a way to live in it?"
The Hitchhiker's Guide to the Galaxy by Douglas Adams
This classic fantasy adventure isn't a political science essay or a philosophical treatise, but the payoff is just as strong–if not stronger. Alienation, otherness, nihilism, and, above all, personal resilience take Arthur Dent through the galaxy after his home (along with the rest of earth) is destroyed one casual morning.
Ender's Game by Orson Scott Card
In the same vein, this sci-fi novel is like Machiavelli's The Prince retold as a dystopian space saga. The value of individual innocence in the face of the greater good is challenged. The series explores the moral boundaries of powerful men using innocents as weapons in a war they can't understand.
Bad Feminist by Roxane Gay
Gray's book of essays explores the contradictions inherent in what we understand modern "feminism" to mean. Mixing humor with sharp observation, Gay targets issues as banal as choosing pink as her favorite color as well as timelessly complex matters such as domestic abuse and abortion.
Fahrenheit 451 by Ray Bradbury
This one also gets named on every list of "books you need to read" because of its plain and eerie predictions of how dependent society will become on media for its opinions and worldview, as well as entertainment.
The Little Prince by Antoine de Saint-Exupéry
If you can't read the entire canons of solipsism, emotional psychology, and the art of satire, you can absorb the whimsical explorations of The Little Prince. Put simply, a boy prince journeys from planet to planet, each populated by a single adult. His conversations with each one create "a heartfelt exposition of sadness and solitude." Originally written in French, it's universally poetic.
1984 by George Orwell
Knowing the references isn't enough with this classic; again, you have to read it for yourself in order to see dystopian America in your mind's eye. From the cognitive dissonance of war crimes to the contradictions of government propaganda, you need to come to your own conclusions about what an Orwellian future looks like.
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