When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
In 2024, the equivalency of knowledge and power is not just an adage, but a warning. However, an American public that stays defiantly informed can also turn knowledge into hope.
Author Isaac Asimov once said, "There is a cult of ignorance in the United States, and there has always been.
The strain of anti-intellectualism has been a constant thread winding its way through our political and cultural life, nurtured by the false notion that democracy means that my ignorance is just as good as your knowledge." In 2019, the equivalency of knowledge and power is not just an adage, but a warning. However, an American public that stays defiantly informed can also turn knowledge into hope.
Here are 10 books every (informed) American should read:
Travels with Charley: In Search of America by John Steinbeck
If you don't read the Steinbeck classics, The Grapes of Wrath and Of Mice and Men, you're doing yourself a disservice. But, if there's only one Steinbeck book you do make time for, make sure it's his autobiographical travel memoir of taking his lumbering RV and charismatic dog across America. He makes due with whatever conversation and company he finds, not driven by any great American ambition other than finding moments of connection in a diverse landscape.
Catch-22 by Joseph Heller
One of America's most loved authors, Heller's humor and biting observations capture the precarity of individualism in the face of war. The foundations of American cynicism and anti-war sentiment are encapsulated in the eponymous bureaucratic rule of Catch-22: "a man is considered insane if he willingly continues to fly dangerous combat missions, but if he makes a formal request to be removed from duty, he is proven sane and therefore ineligible to be relieved."
Frankenstein by Mary Shelley
As much as the movie adaptations of Frankenstein's monster are icons in America cinema, the philosophical depths of the novel are sadly lost. Individuality and personal responsibility are two major burdens that neither creator nor creation are capable of managing well. There's also something to be said about the element of spectatorship that Shelley frames the novel with, as the story unfolds through a series of letters and switches narration like a mind-bending Black Mirror episode.
Between the World and Me by Ta-Nehisi Coates
Coates manages to capture both the history and enduring tension of race relations in modern America in what Toni Morrison calls "required reading." Written as a letter to his son, Coates' writing is an alchemy of memoir, oral history, and calls to action. He aims to explore how "Americans have built an empire on the idea of 'Rae,' a falsehood that damages us all but falls most heavily on the bodies of black women and men...What is it like to inhabit a black body and find a way to live in it?"
The Hitchhiker's Guide to the Galaxy by Douglas Adams
This classic fantasy adventure isn't a political science essay or a philosophical treatise, but the payoff is just as strong–if not stronger. Alienation, otherness, nihilism, and, above all, personal resilience take Arthur Dent through the galaxy after his home (along with the rest of earth) is destroyed one casual morning.
Ender's Game by Orson Scott Card
In the same vein, this sci-fi novel is like Machiavelli's The Prince retold as a dystopian space saga. The value of individual innocence in the face of the greater good is challenged. The series explores the moral boundaries of powerful men using innocents as weapons in a war they can't understand.
Bad Feminist by Roxane Gay
Gray's book of essays explores the contradictions inherent in what we understand modern "feminism" to mean. Mixing humor with sharp observation, Gay targets issues as banal as choosing pink as her favorite color as well as timelessly complex matters such as domestic abuse and abortion.
Fahrenheit 451 by Ray Bradbury
This one also gets named on every list of "books you need to read" because of its plain and eerie predictions of how dependent society will become on media for its opinions and worldview, as well as entertainment.
The Little Prince by Antoine de Saint-Exupéry
If you can't read the entire canons of solipsism, emotional psychology, and the art of satire, you can absorb the whimsical explorations of The Little Prince. Put simply, a boy prince journeys from planet to planet, each populated by a single adult. His conversations with each one create "a heartfelt exposition of sadness and solitude." Originally written in French, it's universally poetic.
1984 by George Orwell
Knowing the references isn't enough with this classic; again, you have to read it for yourself in order to see dystopian America in your mind's eye. From the cognitive dissonance of war crimes to the contradictions of government propaganda, you need to come to your own conclusions about what an Orwellian future looks like.
Over the course of the evening, it became apparent the two frontrunners, Joe Biden and Bernie Sanders, aren't old dogs with new tricks.
Last night, the second round of Democratic debates came and went. Ten out of the twenty candidates who qualified for the debates were chosen at random to participate in the second half of NBC's nationally televised event. Of course, the goal for the Democratic Party is to take the Oval Office and hopefully the Senate.
Over the course of the evening, it became apparent the two frontrunners, Joe Biden and Bernie Sanders, are old dogs without any new tricks. Honestly, it'd be difficult to tell the difference between a clip of Senator Sanders debating in 2016 and 2019—maybe this time around, he's a little more tired. Joe Biden was alarming on the stage: He was ill-prepared, stumbled over his words, and leaned heavily on his smile. It's not that Biden had a terrible night' it's that he only had an okay night— which, for a frontrunner, is not a good sign. There were only three people anyone should be excited to hear from: Kamala Harris, Pete Buttigieg, and Marianne Williamson.
Between the two debates, candidate Andrew Yang spoke the least by a two-minute margin. During the three minutes he did speak, Yang introduced his Freedom Dividend policy. The Freedom Dividend Policy is a Universal Basic Income plan. All people over the age of eighteen would be eligible to obtain a basic income of a thousand dollars a month. Yang's policy is one of the few proposed that addresses an imminent threat: technology. If corporations like Amazon were heavily taxed, that'd free a lot more money for workers who are displaced due to automated jobs accomplished by AI.
If you look into Yang, he's a contender thanks to his reasonably successful grassroots campaign. Last night, Yang turned his campaign into the trending hashtag #LetYangSpeak. According to the candidate, his mic had been turned off multiple times throughout the evening. The only evidence available is footage of Yang attempting to get a word in but to no avail.
#LetYangSpeak Here’s proof that @AndrewYang was attempting to speak, but his mic was cut off. Coincidences don’t ex… https://t.co/cRhdujENfD— AVWilhite20 (@AVWilhite20) 1561733609.0
In the video, he's speaking, loud enough for Joe Biden to hear him. Beyond that clip, there is no other evidence. If that were, in fact, true, then NBC would have a lot to answer for ah regarding their meddling in a primary debate.
Marianne Williamson, Be Still My Heart
Marianne Williamson sure made a name for herself last night. Her dramatic and chaotic delivery was a delight for many. Yet, she did not come to play games; she came to bring up points of contention and big ideas we need to tackle. According to her, "It's really nice if we've got all these plans, but if you think we're going to beat Donald Trump by just having all these plans, you've got another thing coming. He didn't win by saying he had a plan. He won by simply saying 'Make America Great Again.'" She's right, like she was right about a lot of things: Williamson thoughtfully addressed the need for reparations, slammed ageist rhetoric, and exclaimed of love over hate.
Although her delivery was off-kilter to many, Williamson should not be underestimated for her flowery language; she explained:
"I have had a career not making the political plans, but I have had a career harnessing the inspiration and the motivation and the excitement of people. Masses of people. When we know that when we say we are going to turn from a dirty economy to a clean economy, we're going to have a Green New Deal, we're going to create millions of jobs, we're going to do this within the next 12 years, because I'm not interested in just winning the next election, we are interested in our grandchildren. Then it will happen."
Many Americans never imagined Donald Trump would be our president, but here we are. Williamson's bold statements and captivating delivery about her hopes and dreams for this country have the potential to capture the American imagination. Sure, she may give off the spiritual energy of a wine mom who likes crystals, but why does that discredit her abilities? Remember, the hippies of our nation began revolutions.
Marianne Williamson: I Will 'Harness Love' To Defeat President Donald Trump | NBC Newswww.youtube.com
Yes, We Just Witnessed a Murder
Kamala Harris came prepared last night. Over all the ruckus, Harris reprimanded her fellow candidates with her rehearsed one-liner: "America does not want to witness a food fight; they want to know how we're going to put food on their table."
She continued to command the evening by confronting Joe Biden on his record. Harris challenged the former VP, asserting:
"I'm going to now direct this at Vice President Biden, I do not believe you are a racist, and I agree with you when you commit yourself to the importance of finding common ground. But I also believe, and it's personal— and I was actually very—it was hurtful to hear you talk about the reputations of two United States senators who built their reputations and career on the segregation of race in this country. And it was not only that, but you also worked with them to oppose busing.
"And, you know, there was a little girl in California who was part of the second class to integrate her public schools, and she was bused to school every day. And that little girl was me."
Kamala Harris Confronts Joe Biden On Race | TIMEwww.youtube.com
Biden, who was once a spirited debater, floundered in his response. He clarified that he supported busing, but on the state level. Harris clapped back, recounting how in her hometown of Berkeley, California, busing was not enforced. She utilized the anecdote to explain why The Civil Rights Act of 1964 and the Voting Rights Act of 1965 were crucial to this country, which is why we need to ratify the Equal Rights Amendment.
Biden was given thirty seconds to respond. He vouched for his record, reasserting that he always supported Civil Rights, before cutting himself off, saying, "— anyway, my time is up. I'm sorry." Biden caused the most damage to himself, as he failed to successfully defend himself.
Sometimes, You Just Can't Get it Done
Pete Buttigieg was another candidate with a breakout performance. The South Bend, Indiana Mayor may be young, but he's had skin in the game for seventeen years. Buttigieg is a veteran, a politician, a polyglot, and a gifted orator. He also made history last night as the first openly gay candidate to participate in a primary debate.
On the topic of immigration, he broke down the hypocrisy of the Christian-aligning Republican Party. Buttigieg did not hold back, proclaiming:
"The Republican Party likes to cloak itself in the language of religion. We should call hypocrisy, and for a party that associates with Christianity to say it is okay to suggest that God would smile on the division of families at the hands of federal agents, that God would condone putting children in cages has lost all claim to ever use religion language again."
The South Bend native also candidly addressed his failure to diversify his city's police force, noting, "I couldn't get it done." He went on to explain the pain his city is experiencing due to the devastating death of a local black man, Eric Logan. Logan was shot and killed by a white police officer. The officer did not have his body camera on at the time of the incident. Buttigieg unpacked how he could not take a position on the matter until the investigation is complete.
The mayor's transparency was received favorably and for a good reason. We need a president who doesn't spread fake news.
Stop Name Dropping
Joe Biden name-dropped Obama almost as frequently as he did Trump. Biden's attempts to piggy-back off the former President's accomplishments highlighted the reason Biden why was only able to make it into the Oval Office as a running mate instead of president: He is not our future. While Biden is a respected Washington staple, his vision for our country is dated and boring. It doesn't capture the America we live in today. After Harris' takedown, it's apparent that Biden cannot justify his unfavorable past.
Maybe California Senator Eric Swalwell was right when he told Biden to finally "pass the torch" to the next generation. Biden slyly smiled and said, "Not yet." However, if last night proved anything, it's that he should've let go of it a long time ago.
While U.S. policies block many refugees from entering the country based on arbitrary or prejudicial criteria, Asylum remains a federal protection from persecution or fear from persecution.
When Joe Biden spoke at the 2019 Munich Conference in Germany, he spoke highly of America's participation in the global community. He told the European leaders, "The America I see…does not wish to turn our back on the world or our allies." This stands opposed to the policies Donald Trump's administration has enacted. As Biden added, "The America I see values basic human decency, not snatching children from their parents or turning our back on refugees at our border," he said. "The American people understand…because it makes us an embarrassment. The American people know, overwhelmingly that it is not right. That it is not who we are."
While U.S. policies block many refugees from entering the country based on arbitrary or prejudicial criteria, Asylum remains a federal protection from persecution or fear from persecution. Individuals may file on the basis of race, religion, nationality, membership in a particular social group, or political opinion. Asylum has actually saved the lives of multiple high profile figures.
Here are seven famous asylum seekers:
1. Albert Einstein (physicist)
The Nobel Prize-winning scientist fled Germany in 1933 in order to escape persecution from the Nazis. After his safe arrival in the. U.S., Einstein notably said, "I shall live in a land where political freedom, tolerance, and equality of all citizens reign."
2. Mila Kunis (actress)
Kunis and her family fled Soviet Ukraine during the Cold War. That 70s Show actress was seven years old when she was granted a refugee visa.
3. Gloria Estefan (singer)
Born in Havana, Cuba, the "Queen of Latin Pop" fled the country with her family when she was just two years old. After Fidel Castro led the Communist revolution in 1959, her family moved to Miami.
4. Madeleine Albright (former Secretary of State)
Born in 1937 in what was then Czechoslovakia, her family fled Nazi persecution during World War II. Although they attempted to return, they had to leave permanently in 1948. She later became the first female Secretary of State.
5. Henry Kissinger (former Secretary of State)
After spending the first 15 years of his life in Germany, his family fled in 1938 during the early years of the Holocaust.
6. Marlene Dietrich (actress)
The Hollywood beauty started her film career in Germany in the 1920s. When the Nazis gained power, she fled to Hollywood, where she became an American citizen and made a point to perform for troops during World War II. Later, she said, "America took me into her bosom when I no longer had a native country worthy of the name."
7. Regina Spektor (singer)
After being raised in Moscow, the singer's family fled the Soviet Union when she was nine years old in fear of religious persecution. They settled in New York, where Spektor would later begin her singing career
This week, immigrant advocacy groups lobbied to block an order under the Trump administration that would force asylum seekers to stay in Mexico until their case files were seen in immigration courts. Based on the fact that lives could be endangered if the order were executed, the group stated that asylum seekers "are being returned to Mexico without any meaningful consideration of the dangers they face there, including the very real threat that Mexican authorities will return them to the countries they fled to escape persecution and torture." The federal courts have yet to make a decision on overturning the order.
Since President Barack Obama first stepped into office, the American people were startled by a possibility that there didn't have to be a "Black America and White America," anymore, but just "the United States of America." According to New Yorker contributor, author, and associate professor at the University of Connecticut, Jelani Cobb, that was some promising presidential rhetoric, but overall, a lie. Anyone who's read the headlines or seen the news for the past few years can recognize that race relations are far from stable, and the U.S. is far from "united." With issues such as police violence, racial profiling, and the "Black Lives Matter" movement as our modern-day Civil Rights movement, the rift between black and white transcends skin color—it's also a matter of class, power, and the notion of our republic.
As a long-time ally of the United States, France has played an integral role in its development. France has had its share of race problems of its own, seen most prominently through the Algerian War (1954-1962) and lingering racism against people of North African descent that largely populate the banlieues, or suburbs. The war prompted a silence that was only sort of broken recently, by French president François Hollande, who acknowledged the war's brutality, but didn't really apologize. Immigration has always been a hotbed issue in France, but it is especially now more important in preparation for their 2017 presidential election. On the other hand, Americans have a little less time to figure out new policies as the "changing of the guards" is decided next week. Even so, Paris was (and still is) a destination for African-Americans. James Baldwin, Langston Hughes, and Ta-Nehisi Coates, all found inspiration on French turf.
You may know Coates as the National Book Award-winning author of Between the World and Me. But Coates has also had a history struggling to learn French, as he told us at the opening reception of Festival Albertine last night. He just returned from Paris after a year-long writing fellowship, and there, had various interactions with African-Americans. He used his research to help curate the 3rd annual festival of the famed French-English bookstore housed by the French Embassy in New York City.
During last night's gathering, we were among a room of French, American, White, Black, and more. Coates stood before us and explained the process of selecting his panel for the November 2nd discussion, When Will France Have Its Barack Obama? Joining Cobb on the panel was journalist Iris Derœux, and historians Pap Ndiaye and Benjamin Stora.
What first struck me about the title of this discussion was the use of the word, "when." It suggests that France will have a Barack Obama, and it's only a matter of time. But will France ever have a Barack Obama? The French perspective is so used to seeing White males in political positions that a Black president would seem revolutionary, but would it be more revolutionary than what happened in America?
Ndiaye recounted an anecdote of a modern iteration of W.E.B. Du Bois's theory of double-consciousness. As a Black French man from Paris, when people ask him where he's from, he always answers, logically, "I'm from Paris." But then there's always a follow-up question; "Where are you really from?" This implies that because of the color of his skin and the language that he speaks, people don't feel comfortable accepting him as a Parisian. He must therefore be from somewhere else.
Both France and the United States have had different forms of racism. Americans had slavery, the French had the Algerian war, and that's just two examples. But these major tragedies in world history do not come without aftershocks. Festival Albertine will explore race and identity in the modern age through a series of panels highlighting a number of artistic forms, including art, film, literature, and dance.
The festival runs through November 6th, 2016. For more information, click here. And if you can't make it to New York, all of the events are livestreamed to help spread the messages of these scholars, artists, and writers to people in the rest of the United States, in France, and beyond.
An honest reflection on race, inequality, and justice in America
February 26, 2018 will mark the six year anniversary of Trayvon Martin's death. His killer, George Zimmerman, was acquitted of all charges on July 13, 2013. The tale of unarmed black men being killed in America is one that seems to be never-ending. Stories of unarmed African Americans being gunned down at the hands of law enforcement circulate throughout the news cycle as frequently as weather updates. Trayvon became a martyr at only 17 years old. His death was the pinch that woke America up from the dream of "racial equality" that had been conjured with the election of our first Black president four years before his murder. The Dog-whistle-politics that stemmed from this case would've made Lassie's head explode. Right wing talking heads went as far as to blame Trayvon's death on the hoodie he was wearing. Some feel that had he not been wearing said hoodie that made him look "suspicious," Martin would still be alive today.
I was 24 when Trayvon's young life was taken from him. I didn't grasp the magnitude of the situation when it happened. Not because I didn't have sympathy for a life being lost, but because I didn't understand why so much emphasis was put on race. To me, Zimmerman was just another trigger happy hick with emotional issues. Plus, I had grown weary of my people automatically dubbing something as racist when the offender wasn't a minority. I wasn't that naive that I believed racism didn't still exist. I also didn't think that it would still be so obvious in 2012. I, too, rocked gently to sleep by the lullaby "Yes, We Can!" As more and more cases like Trayvon dominated the media, I started to run out of excuses as to why these killings weren't an offshoot of racist behavior.
I could understand one or two every few years, but it was almost everyday I was hearing that a brother without any weapon was killed by a cop. I couldn't say that it was specific to one area either. These killings were happening in different parts of the country. Now at 30, I'm more aware that the scales of justice rarely tip in the favor of people who share the same skin color as myself. That coded language used to describe people of color is no longer encrypted. I find this sort of tension in my body whenever I'm in the presence of law enforcement even though I'm not doing anything illegal. I think about my contrasting mind state from the time when Trayvon was killed compared to now, and I ask myself "Why was I so disconnected from my blackness?"
At a certain age, I felt that being thought of as a Black person first and foremost was very limiting. The fact that I was black was obvious, but I did not feel it needed to be my primary identity. In my mind, I felt being connected to my blackness meant that I went around introducing myself like "Hi, I'm Dwayne! I'm Black! A pleasure to meet you!" My family is Black and we lived in a Black neighborhood. I enjoyed "Black" things like Hip-Hop music, soul food, and basketball. I had Black teachers all the way up until high school. In elementary school, they made us read poems by Langston Hughes and books by Lorraine Hansberry. During Black History Month, the students put on performances for the whole school. My "Black Card" had been validated a long time ago in mine eyes.
Fast Forward to Cardinal Spellman High School and suddenly I'm exposed to different cultures on a broader level. I'd been around black people my whole life, so I became fascinated with the idea of interacting with students from other ethnicities. I developed friendships and relationships with people from other races that I've maintained to this day. I still managed to fit in with the black students to an extent because I was the designated rapper, but not as much as I would've liked. Our common interests weren't in abundance. They were into the latest Jordans, 106 & Park, and going to the movies at Bay Plaza. I was into The Simpsons, Linkin Park, and perfecting the concept of being the Emo kid from the hood. I wasn't a jock, a troublemaker, class clown, or a Straight-A student. I was just Dwayne, an individual, not just another Black kid.
Unbeknown to me, I've experienced racism and racial profiling as an adult on various occasions. I say "unbeknown" because at the time I didn't think of it as such. I've been stopped by a police officer, frisked, and asked if I was on probation or parole. I remember visiting a friend who lived in a predominantly white neighborhood. I was stopped by a patrol car because according to them, one of the residents said there was a man in a hoodie that looked "suspicious" (There goes that word, again). I would visit my white friends and have dinner with their families. They were warm, inviting, and treated me like one of their children. Later, I would discover that they would use racial slurs towards Black people in casual conversation among each other. These slurs weren't directed towards me in particular, but the "bad ones." I was one of the "good ones."
I didn't get what made me so "different" in their eyes. Was it because I had gone to parochial school for a great portion of my upbringing? Was it because I was great at articulating myself? Was it the fact that I could speak Italian? I felt I was privileged being able to be in places that a lot of black people weren't. To me, I felt I had transcended race and I was being judged by the content of my character not the color of my skin. I was Dr. King's dream personified. I had encountered people who loved Black culture, but for some reason didn't love Black people the same way. I went from feeling like a king to a jester.
There will never be a time in this country when race and color won't be a factor. It's a sad reality that we don't want to embrace, but an honest one nonetheless. As a youth, I held firmly to this concept of being an individual first and a skin color second. I was conditioned to think that the darkness of your skin was not a restriction on your ability to succeed. Though that may not have been one hundred percent the case for me, it does not mean that it hasn't the case for others. Trayvon Martin would've turned 23 February third of this year. Racial profiling and devilish acts are reasons why he wasn't here to celebrate it. His story is another reminder of America's continuous misunderstanding and mistreatment of its people of color.
I no longer feel that being recognized as an African American man first is an attempt at marginalization. I cherish my blackness more than I've ever had before. I'm still an individual, but I am an individual that shares the plight of others who look just like me. We are far removed from slavery and Jim Crow in regards to time. However, the lingering effects are hovering over our nation like one big divisive black cloud. My experiences have led me to a sobering revelation. That revelation is that you may forget what you undoubtedly are, but there will be people and situations for better or worse that will remind you.