If companies like Amazon, Google, or Facebook fail to provide adequate protections, they could face lawsuits and government crackdowns over their technology
Alexa, Google Home, and Apple's Homepod are the convenient smart speakers that do our bidding within our homes, but who has access to the data we provide? Concerns over surveillance and data breaches have generated alarm over the amount of personal information we store in home technology, including our location, our home layout, and our voice. Such wariness is understandable, with Google Home Mini initially listening to its owners in the bathroom and uploading the data to Google's servers. After it was exposed as a glitch, the fault was quickly corrected, but the tech's capability of listening in when deactivated is proven.
However, Jake Williams, founder and president of cybersecurity firm Rendition Infoseek, says the average user isn't likely to be targeted by hackers. "Would-be attackers] don't care what you're talking about at home, they're looking to monetize data." He adds, "The level of effort to do it is too high in the vast majority of cases. Your average American just isn't that interesting."
In order to steal data from a home device, a would-be hacker would need "undetectable audio commands, eavesdropping software and targeting devices connected on a network." Since home tech doesn't store information as sensitive as credit card information, social security numbers, or passwords, it's simply not worth the effort. Of course, there are exceptions, as hackers could opt to target individuals in order to extort ransom payments for the data, but these instances are unlikely and rare.
Of greater concern is a massive data breach at one of the company clouds where customers' information is stored. While individual users can set up two-factor authentication and limit the number of external services they link to their home devices, once the information is collected and stored it's up to the company to provide protection. If companies like Amazon, Google, or Facebook fail to provide adequate protections, they could face lawsuits and government crackdowns over their technology, according to Bloomberg Law. Class action lawsuits, regulatory enforcement, and publicity damage could obviously harm company revenues if a data hack were not prevented.
Melissa Kern, piracy and information security law partner at FrostBrown Todd LLC,said, "If there is a security breach that results in unauthorized access to the personal data they have collected, whether due to a security flaw or not." As a result, Amazon and Google run product security tests to check for major flaws. Large tech companies also test the data transfer between personal devices and the cloud, in order to curb vulnerabilities to hacking.
Of course, there are steps consumers can take to protect their information. The straight forward protections include the smart user management. As consultants advise, "For those who are concerned that Google Bots are listening to everything you say, you might find some comfort in knowing that Google Home listens and even processes who is talking locally. It uploads information to the cloud when the wake word, 'OK, Google' or 'Hey, Google,' is spoken or when you long press the touch interface at the top of the device (except for Mini)." Google Home also has indicators that alert you when the device is listening in.
Ultimately, it's up to the consumer to make smart and secure choices with their data. Limiting how many devices are linked to private accounts is an easy but powerful first step. The data clouds hold all the information the device interprets, whether insignificant, unintentional, or highly sensitive.
In 2019, the equivalency of knowledge and power is not just an adage, but a warning. However, an American public that stays defiantly informed can also turn knowledge into hope.
Author Isaac Asimov once said, "There is a cult of ignorance in the United States, and there has always been. The strain of anti-intellectualism has been a constant thread winding its way through our political and cultural life, nurtured by the false notion that democracy means that my ignorance is just as good as your knowledge." In 2019, the equivalency of knowledge and power is not just an adage, but a warning. However, an American public that stays defiantly informed can also turn knowledge into hope.
Here are 10 books every (informed) American should read:
Travels with Charley: In Search of America by John Steinbeck
If you don't read the Steinbeck classics, The Grapes of Wrath and Of Mice and Men, you're doing yourself a disservice. But, if there's only one Steinbeck book you do make time for, make sure it's his autobiographical travel memoir of taking his lumbering RV and charismatic dog across America. He makes due with whatever conversation and company he finds, not driven by any great American ambition other than finding moments of connection in a diverse landscape.
Catch-22 by Joseph Heller
One of America's most loved authors, Heller's humor and biting observations capture the precarity of individualism in the face of war. The foundations of American cynicism and anti-war sentiment are encapsulated in the eponymous bureaucratic rule of Catch-22: "a man is considered insane if he willingly continues to fly dangerous combat missions, but if he makes a formal request to be removed from duty, he is proven sane and therefore ineligible to be relieved."
Frankenstein by Mary Shelley
As much as the movie adaptations of Frankenstein's monster are icons in America cinema, the philosophical depths of the novel are sadly lost. Individuality and personal responsibility are two major burdens that neither creator nor creation are capable of managing well. There's also something to be said about the element of spectatorship that Shelley frames the novel with, as the story unfolds through a series of letters and switches narration like a mind-bending Black Mirror episode.
Between the World and Me by Ta-Nehisi Coates
Coates manages to capture both the history and enduring tension of race relations in modern America in what Toni Morrison calls "required reading." Written as a letter to his son, Coates' writing is an alchemy of memoir, oral history, and calls to action. He aims to explore how "Americans have built an empire on the idea of 'Rae,' a falsehood that damages us all but falls most heavily on the bodies of black women and men...What is it like to inhabit a black body and find a way to live in it?"
The Hitchhiker's Guide to the Galaxy by Douglas Adams
This classic fantasy adventure isn't a political science essay or a philosophical treatise, but the payoff is just as strong–if not stronger. Alienation, otherness, nihilism, and, above all, personal resilience take Arthur Dent through the galaxy after his home (along with the rest of earth) is destroyed one casual morning.
Ender's Game by Orson Scott Card
In the same vein, this sci-fi novel is like Machiavelli's The Prince retold as a dystopian space saga. The value of individual innocence in the face of the greater good is challenged. The series explores the moral boundaries of powerful men using innocents as weapons in a war they can't understand.
Bad Feminist by Roxane Gay
Gray's book of essays explores the contradictions inherent in what we understand modern "feminism" to mean. Mixing humor with sharp observation, Gay targets issues as banal as choosing pink as her favorite color as well as timelessly complex matters such as domestic abuse and abortion.
Fahrenheit 451 by Ray Bradbury
This one also gets named on every list of "books you need to read" because of its plain and eerie predictions of how dependent society will become on media for its opinions and worldview, as well as entertainment.
The Little Prince by Antoine de Saint-Exupéry
If you can't read the entire canons of solipsism, emotional psychology, and the art of satire, you can absorb the whimsical explorations of The Little Prince. Put simply, a boy prince journeys from planet to planet, each populated by a single adult. His conversations with each one create "a heartfelt exposition of sadness and solitude." Originally written in French, it's universally poetic.
1984 by George Orwell
Knowing the references isn't enough with this classic; again, you have to read it for yourself in order to see dystopian America in your mind's eye. From the cognitive dissonance of war crimes to the contradictions of government propaganda, you need to come to your own conclusions about what an Orwellian future looks like.