Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most revered and sought-after popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
In a prelude to this week's commemoration, Lady Gaga and the WHO director-general Tedros Adhanom co-wrote an op-ed on suicide, stigma, and mental health services for The Guardian. "By the time you finish reading this," they warn, "at least six people will have killed themselves around the world."
Gaga and Adhanom opine that "despite the universality of the issue, we struggle to talk about it openly or to offer adequate care or resources." Indeed, a shameful legacy of social stigma has shadowed mental health sufferers, allowing society to "ostracize, blame, and condemn" them due to a historical lack of tools and understanding. The piece outlines the WHO's hopes that countries around the world will encourage their citizens to openly discuss psychological issues and open channels for non-judgmental communication and mental healthcare. With Lady Gaga penning a condemnation of the world community that gives less than 1% of global aid to mental health, we can appreciate a public figure using her platform to highlight a crucial social issue — but it's another diagnosis without a cure.
Entity Mag
Millennials, in particular, are very accustomed to discussing their struggles with mental illness, more so than any generation prior. With Selena Gomez recently entering treatment after an "emotional breakdown," Kanye West announcing he's off medication, and Demi Lovato publicly struggling with long-term "emotional and physical issues," there's a greater issue in the headlines than just the cost of a high-profile life. At least every celebrity blurb about a high profile figure battling mental illness opens another discussion about mental health.
Yet the core of the problem eludes us. While having those conversations makes progress toward destigmatizing psychological issues, various studies of the last year suggest that we still don't know how to have those conversations, and we might not be fully equipped to handle them when we do.
CMO
An assortment of studies in the past year have prefaced the WHO's focus on young people to highlight that millenials are the "most anxious generation" when compared to their predecessors dating back to the baby boomers (born 1945-64). While it's easy to malign millennials for their culture of abundance, youth centrism, and self-styling on social media, science has been weighing in that these privileges come at a cost. According to the American Psychological Association (APA), 12% of millennials have received a medical diagnosis of an anxiety disorder. Gaga and Adhanom cite in The Guardian, "One in four of us will have to deal with a mental health condition at some point in our lives," but they highlight, "Our young people are particularly vulnerable, with suicide being the second leading cause of death globally among 15-29 year olds and half of all mental illness beginning by the age of 14."
Statistics point to possible causes including lower employment rates, larger student loan debts, and decreased home ownership among millennials. However, other studies on the qualitative stressors on young people note epidemic detriment from "multidimensional perfectionism." Many millennials are the first to come of age under the unprecedented pressures of social media "to measure up to an ever-growing number of criteria," aiming for unrealistic perfection in work, school, romance, the arts, and an illustrious online persona. Of course "striving to reach impossible standards increases the risk of anxiety, depression, an eating disorder, and even suicidal ideation."
Curious Mind Magazine
While open dialogue about psychological issues is the first step to addressing them, we still risk being distracted by the celebrity gossip, the tragic suicide, or the newest controversial study that prompts us. How well we manage those conversations towards productive insights into stress management and coping strategies is the aim of our openness and turning point in improving world mental health. Rather than rumination (which can turn into commiseration) about mental health problems, there is the enduring truth that, "Stress is inevitable. You can either crumble and fall prey to it or ride it out," as neuropsychiatrist Dr. Era Dutta underscores in his work specializing in millennials' mental health.
Lady Gaga and Adhanom rally in their essay, "We can all be a part of a new movement – including people who have faced mental illness themselves – to call on governments and industry to put mental health at the top of their agendas." But we as individuals self-direct our conversations and manage our expectations — we know the diagnosis is too much silence, now how do we handle the cure?
Meg Hanson is a Brooklyn-based writer, teacher, and jaywalker. Find Meg at her website and on Twitter @megsoyung.
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