Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
Young People Owe it to Themselves to Go Vote on Tuesday
And Their Jobs Owe Them Money for It.
Election day is here.
Not the big one that the whole county is obsessed with—that's still a year away. This is the little one in which your voice can actually make a difference.
All across the country, on Tuesday, November 5th, local elections and special elections give a voice to the tiny fraction of voters who will actually show up. Historically speaking, these are likely to be aging voters who no longer work or have the luxury to set their own schedules. Historically speaking, young people have allowed the local government to be ruled by this privileged and aberrant minority of voters, even as their interests and agendas have drifted further from the cultural center. Historically speaking, we've thrown our power away—and not just our power, we've been throwing away paid time off work!
Getty
This is not like us. Aren't we the generation of entitled slackers who use any excuse to skip work? Is that just a myth created by baby boomers to make us sound way cooler—and therefore more threatening—than we are? In almost every state in the US, your boss is legally required to give you time off on election day to go vote! And in most states, that time off is paid!
In New York, any employee scheduled to work on Election Day is allowed three hours paid time off. In California, it's two hours. So why would you give away your labor? Find out where your polling place is, and figure out how long it takes to get there. If it's less than the time you're getting paid for, have you considered walking? If there's one thing better than a lovely Autumn stroll in the afternoon sun, it's getting your boss to pay for it.
What getting paid could look like on TuesdayShutterstock
Along with the countless municipal elections that will otherwise be decided by retirees, there are a number of state-level races worth watching, from the Virginia state legislature elections, which could flip both houses, to the effort to reinstate affirmative action measures in Washington state. In New York, several ballot measures have been getting attention, in particular the issue of ranked-choice voting, which will go into effect in 2021 if the voters choose it tomorrow.
Would you rather that decision be made by people who might not live to see it take effect? Or would you rather you and all your friends get a half-day to go vote? Remember how much you love half-days? So, take one! Spend ten minutes on ballotpedia, then take three hours off work.
Even if you think electoralism is a joke, and you devote your life to activism that will tear down the state and rebuild it from scratch, elections can build enthusiasm and political engagement. If anything, show up and write in "voting is for chumps." Maybe a surprising turnout of young people will get some more people to start the long process of waking up to to political realities. Maybe some candidates will notice the demographics and start shifting their politics to appeal to people like you. It could happen!
Office Space
Or maybe you'll just get a paid afternoon off, and watch your boss try—and fail—to argue with the law. Win-win.
What Millennials and Older Generations Need to Realize About Political Correctness
We're all getting something wrong when we view political correctness as fundamentally opposed to free speech.
Few issues have divided the nation further than the free speech vs. political correctness debate.
In addition to deepening the gap between conservatives and liberals, the debate tends to fracture the left, leading to dissent from the inside. This stems in part from the fact that many older liberals simply can't wrap their minds around the idea of political correctness.
Political Correctness: Censorship or Part of the Fight for Equality?
Critics of political correctness equate it to censorship, which they see as a threat to the all-American ideal of unbridled freedom. For most liberal millennials and Gen-Z kids, however, political correctness is about freedom, just of a different sort. It's really about shutting down hate speech and supporting marginalized communities.
Nowhere did this divide become clearer than in one of my lectures in college, a postmodernism class with a professor who I'd always seen as uniquely brilliant (and who also happened to teach a lesbian erotica class). She lost a lot of my respect when—as a white woman—she insisted that there was nothing really wrong with a white person saying the "n" word in solitude, prompting one of the few people of color in the class to raise her hand and ask: "Why are white people so desperate to say that one word?" The professor responded with a lecture about free speech and the insubstantiality of language, a response that felt misguided and totally out of touch.
This generational divide appeared again when prominent feminist and author Margaret Atwood published an op-ed critiquing the #MeToo movement. "My fundamental position is that women are human beings, with the full range of saintly and demonic behaviours this entails, including criminal ones," she wrote. "They're not angels, incapable of wrongdoing." In short, Atwood was critiquing the #MeToo movement for the same reason that many people critique political correctness. They feel that restricting one's language, or giving the benefit of the doubt to and prioritizing the voices of certain demographics, is infantilizing or threatening to other demographics' freedoms.
On the other hand, many young liberals understand that political correctness is an important part of the process of giving respect to groups that have been and are still systematically oppressed. This political correctness can take the form of prioritizing people of color's voices, or calling out offensive speech—even, or especially, when it's the product of ignorance, or when it's conducted out of earshot of the people it might hurt.
What Toni Morrison Knew: Political Correctness and Free Speech Can Be the Same Thing
What we all need to understand is that, among other things, the left's internal war over political correctness and free speech presents a chance for generations to learn from each other. Defenders of political correctness might realize that sometimes, accidentally offensive language can present a valuable educational opportunity—though this is not always the case, and no one should be required to educate others about why they deserve basic respect.
Older proponents of free speech, for their part, can realize that political correctness, safe spaces, and the like ultimately come from places of compassion. At their core, they are efforts to achieve a more equitable world.
Perhaps it's too starry-eyed to imagine that older allies could learn from younger people who refuse to accept middle-of-the-road policies or veiled racism, but some older people have certainly embraced progressive worldviews. "Oppressive language does more than represent violence; it is violence; does more than represent the limits of knowledge; it limits knowledge," said Toni Morrison in a 1993 address about political correctness. Morrison, whose wisdom stretched far beyond the blind spots of her generation, was a supporter of what political correctness stands for, though not of the implications of that specific term. In a later interview, she added, "I believe that powerful, sharp, incisive, critical, bloody, dramatic, theatrical language is not dependent on injurious language, on curses. Or hierarchy."
In short, freedom of speech is not contingent on the ability to use offensive language. We can be free—in fact, we can only be free—when all of us are free, which will only happen when language that demonizes or injures certain groups is purged from acceptable discourse.
Ironically, the book we were discussing that day in my postmodernism class was Morrison's Beloved.
Image via the Washington Post
Lady Gaga and the W.H.O. Weigh In On Millennials' Mental Health
Studies find that millennials have the highest incidence of mental health problems.
October 10th marks the World Health Organization's (WHO) official observation of World Mental Health Day, with this year's theme focusing on "Young People and Mental Health in a Changing World."
In a prelude to this week's commemoration, Lady Gaga and the WHO director-general Tedros Adhanom co-wrote an op-ed on suicide, stigma, and mental health services for The Guardian. "By the time you finish reading this," they warn, "at least six people will have killed themselves around the world."
Gaga and Adhanom opine that "despite the universality of the issue, we struggle to talk about it openly or to offer adequate care or resources." Indeed, a shameful legacy of social stigma has shadowed mental health sufferers, allowing society to "ostracize, blame, and condemn" them due to a historical lack of tools and understanding. The piece outlines the WHO's hopes that countries around the world will encourage their citizens to openly discuss psychological issues and open channels for non-judgmental communication and mental healthcare. With Lady Gaga penning a condemnation of the world community that gives less than 1% of global aid to mental health, we can appreciate a public figure using her platform to highlight a crucial social issue — but it's another diagnosis without a cure.
Entity Mag
Millennials, in particular, are very accustomed to discussing their struggles with mental illness, more so than any generation prior. With Selena Gomez recently entering treatment after an "emotional breakdown," Kanye West announcing he's off medication, and Demi Lovato publicly struggling with long-term "emotional and physical issues," there's a greater issue in the headlines than just the cost of a high-profile life. At least every celebrity blurb about a high profile figure battling mental illness opens another discussion about mental health.
Yet the core of the problem eludes us. While having those conversations makes progress toward destigmatizing psychological issues, various studies of the last year suggest that we still don't know how to have those conversations, and we might not be fully equipped to handle them when we do.
CMO
An assortment of studies in the past year have prefaced the WHO's focus on young people to highlight that millenials are the "most anxious generation" when compared to their predecessors dating back to the baby boomers (born 1945-64). While it's easy to malign millennials for their culture of abundance, youth centrism, and self-styling on social media, science has been weighing in that these privileges come at a cost. According to the American Psychological Association (APA), 12% of millennials have received a medical diagnosis of an anxiety disorder. Gaga and Adhanom cite in The Guardian, "One in four of us will have to deal with a mental health condition at some point in our lives," but they highlight, "Our young people are particularly vulnerable, with suicide being the second leading cause of death globally among 15-29 year olds and half of all mental illness beginning by the age of 14."
Statistics point to possible causes including lower employment rates, larger student loan debts, and decreased home ownership among millennials. However, other studies on the qualitative stressors on young people note epidemic detriment from "multidimensional perfectionism." Many millennials are the first to come of age under the unprecedented pressures of social media "to measure up to an ever-growing number of criteria," aiming for unrealistic perfection in work, school, romance, the arts, and an illustrious online persona. Of course "striving to reach impossible standards increases the risk of anxiety, depression, an eating disorder, and even suicidal ideation."
Curious Mind Magazine
While open dialogue about psychological issues is the first step to addressing them, we still risk being distracted by the celebrity gossip, the tragic suicide, or the newest controversial study that prompts us. How well we manage those conversations towards productive insights into stress management and coping strategies is the aim of our openness and turning point in improving world mental health. Rather than rumination (which can turn into commiseration) about mental health problems, there is the enduring truth that, "Stress is inevitable. You can either crumble and fall prey to it or ride it out," as neuropsychiatrist Dr. Era Dutta underscores in his work specializing in millennials' mental health.
Lady Gaga and Adhanom rally in their essay, "We can all be a part of a new movement – including people who have faced mental illness themselves – to call on governments and industry to put mental health at the top of their agendas." But we as individuals self-direct our conversations and manage our expectations — we know the diagnosis is too much silence, now how do we handle the cure?
Meg Hanson is a Brooklyn-based writer, teacher, and jaywalker. Find Meg at her website and on Twitter @megsoyung.
The Real Reason Millennials Get a Bad Rap
Even though some Millennials are almost forty, people are still bashing them.
Last year the New York Post ran an article about Millennials making up the largest portion of the American workforce, ignoring a glaringly obvious point: of course 22-37 year olds are the largest portion of the labor market; they're adults. In an effort to make a distinctly un-newsworthy article newsworthy, the Post settled on an old trope, pick on the Millennials.
For its part, this article wasn't as bad as most. The author refrained from using words like "entitled" and "coddled" and "irresponsible," but there's still a certain connotation attached to the term Millennial, particularly in the way it pertains to work ethic and maturity. Repudiating a stereotype often doesn't have the desired effect; in fact, it has a tendency of validating the stereotyper.* That said, my editor's asked me to dissect the maelstrom of insults and unfair generalizations that surround my generation, so here it goes.
In order to parse the general themes of Millennial bashing from the tsunami of bull shit that's been thrown our way, it's important to acknowledge how it all started. In many ways, a lot of the Millennial-centric ire feels natural. Baby Boomers hated Gen Xers. WWII Vets were critical of Boomers. There's always been something decidedly adversarial about the relationship between a young generation and their parents. This is fine. It's one of the many growing pains associated with being a young professional. The strange thing is how long this anti-Millennial sentiment has lasted. Complaints about young folks usually stop before those young folks are forty.
One theory about Millennial bashing's longevity is that it's a symptom of the economic anxiety created by the financial crisis of 2008. Parents had already been lambasting Millennials for being entitled and not wanting to sacrifice their twenties to careers paths they weren't interested in and didn't respect. Boomers were more concerned with being pragmatic, while Millennials wanted to find meaning in their work. Naturally, this caused friction. Still, there was nothing out of the ordinary. At this point, Millennials were college and high school students.
We're just gathering around a single computer monitor to check out some sweet graphs. You know, millennial stuff.
Following the Great Recession, however, this friction was compounded, as Boomers and Gen Xers everywhere lost pensions and 401ks, and their supposedly 'safe' jobs went up in smoke. When slapped in the face by reality, Boomers realized that sacrificing the best years of their lives to jobs they hated yielded very few tangible results. They were understandably upset. There's plenty of pop psychology out there that'll tell you people hate being wrong, but when by virtue of being wrong, their entire life is called into question, something interesting happens. Back in the 50s, a study was done on a doomsday cult in Chicago. The cult predicted that a massive flood would destroy the West Coast of the United States and that flying saucers would rescue the chosen believers before the cataclysm struck. Obviously, it never happened. Strangely, after the prophecy failed, rather than admitting they'd been duped, folks in the cult doubled down on their beliefs, assuming that their prayers had been answered by God and that he decided to spare the planet on their behalf.
Applying similar logic, Boomers, rather than admitting that the system they'd bought into wasn't really looking out for their best interest, doubled down, intensifying their rhetoric against lazy and entitled Millennials. Inasmuch as all invectives are projections of a speaker's insecurities, Boomers and Gen Xers are really saying one of two things when they blindly lash out. One: they made the wrong choices when they were young, and feel they missed The Road Not Taken. Two: they feel that they didn't work hard enough to inoculate themselves from the effects of our failing economy. The former is sad. The latter is terrifying.
Millennials don't care about dressing up for work.
Another way to look at this issue is via the lens of corporate America. As pointed out by Tucker Max**, the corporate formula is simple: sacrifice youth in exchange for status and financial security. The problem is, status is only worthwhile if people believe in the power structures it's attached to. Money certainly still commands respect, but middle managers aren't exactly rolling in it. With this in mind, it's easy to look at Boomers' Millennial fixation as an obsession with preserving the status quo (pun intended). In their world, being respected can feel like the end all be all of adult life. If Millennials don't buy into the existing systems of power, then the prestige Boomers have strived for is meaningless.
There's always a disconnect between generations, but the way in which Millennials have been used as scapegoats for economic issues is beyond the pale. Many of us own homes and have families already. Some of us are prominent business owners. If 1996 is a strict cutoff, then this coming school year will be the last college graduating class primarily comprised of Millennials. We're adults, in every sense of the word. Still, the stereotypes attached to Millennials have persisted, and while I've discussed the hows and whys, I haven't directly addressed the crimes my generation is accused of.
Here's a shortlist of refutations:
-Millennials are not as addicted to their phones as Boomers and Gen Xers.
-Millennials do not want participation trophies. Those were invented to coddle and reassure parents that their children are special. I have a box of them at home. They mean nothing to me.
-Every generation since the Boomers has been called "The Me Generation."
-Millennials aren't stupid. They're the most educated generation ever. Full stop.
-Millennials aren't lazy or entitled. We just won't work for less than what we're worth. Anyone who thinks refusing to work for free is an entitlement, has no spine.
-Our debt is not due to a lack of fiscal responsibility. Boomers destroyed the economy, and we're shouldering 1.2 trillion dollars in student debt because we were taught that higher education is a prerequisite to success in this country.
* This is because discourse is predicated on the idea that each side of an argument has merit. A potential side effect of debate, however, is the creation of a neutral center, a nebulous region in which values from either end of the discussion are combined and redefined ad infinitum. Often, the center is painted as the domain of the rational thinker, the one who can clearly see both sides of an argument. The problem is, in a debate with, say, a neo-nazi, the center must by this definition, at least partially endorse certain ethno-fascist ideals. In this way, the creation of an ideological middle ground always benefits the more radical opinion.
**Listen...I know. I didn't see the author until after I read the article, but it makes some pretty good points. Yes, his books are still bad.
Matt Clibanoff is a writer and editor based in New York City who covers music, politics, sports and pop culture. His editorial work can be found in Inked Magazine, Popdust, The Liberty Project, and All Things Go. His fiction has been published in Forth Magazine. -- Find Matt at his website and on Twitter: @mattclibanoff