Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most revered and sought-after popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
The figure they arrived at was 17%—about one in six people.
On a good day I can tell myself that number must have gone up since then—that we've made progress in battling poverty and disease on a global scale. Maybe it's up to 20% or even 25% by now. On a bad day I'm certain that they were being far too optimistic and that things are bound to get worse.
In the coming decades humanity is guaranteed to face mounting ecological crises as a result of the pollutants we've already pumped into the atmosphere. This is likely to feed into current political trends toward nationalism, as tens and hundreds of millions of climate refugees are forced to seek safe haven around the world.
Reuters
Countries will seal up their borders and churn out propaganda about the inhuman hordes pounding at the gates—the crime, the diseases, the vermin. If we aren't careful, full-blown eco-fascism will take hold. The climate crisis will become a powerful excuse for state-sanctioned violence, oppression, and racism, and the coming generations will relive horrors that were supposed to be behind us. Those are the threats we face even if we defy current political trends and pass sweeping climate legislation—finally beginning the hard work of avoiding total ecological collapse.
Given the scale of the problem, the choices we can make at the individual level are inadequate, but still valuable. I cut out red meat, I avoid driving as much as possible, and I try not to buy a lot of stuff that I don't need. If millions of people made the same changes…it would probably be better than nothing. Of course the reality is that I still produce far more ecological damage than the average person on Earth. Some of that is unavoidable—a product of living in the US —but I can't deny that a lot of it is because of the way I live. There are certain things I don't want to give up. I travel. I eat dairy. And my wife and I are planning to have kids.
Whatever other decisions you make with your life, none are likely to have as much impact as deciding to create another life—another human to eat and travel and make imperfect decisions. Another human to wrestle with difficult questions and fear for the future. How can we justify the decision to force life on another person in a dark world? Another person whose life we can only try our best to make worth living. Another person who will, in many ways, add to the collective problems of humanity. I'm not going to claim that it's an easy decision to justify, and I don't fully expect to convince anyone who disagrees with our decision. As much as anything, this is an attempt to articulate a hazy justification for myself—and possibly to bolster my rationalization.
The aspect of being a parent that most excites me is the opportunity to reinvest in the future. After multiple decades of passionate concern for the planet—all while people with the power to effect positive change have done nothing—it's hard not to become a little jaded and complacent. Now that prominent political figures are finally pushing for the kind of societal transformation we need, I want to have a stake in fighting for a world that can sustain life beyond my death.
Stefani Reynolds
If I'm going to invest in that hope, I have to believe that—despite the ecological impact—it's still possible for a person to make the world a better place. And I want to believe that the people raised with care and love and positive intention are exactly what the future needs. Having a child—and caring for them, teaching them about our complicated and frightening and beautiful world—is a manifestation of that belief. I want the surprises and challenges that will come with parenting, and I want the pressure to contribute to something greater than myself—both in my personal life and my engagement with political change. I want a connection to the future of humanity that this fight is all about.
Of course, I can get all of that through adoption, and get it without forcing existence and the challenges of life on a brand new human. My wife and I do intend to adopt—or at least to be foster parents—down the line. But right now the window to have children of our own is closing. The financial burden of raising a child is so daunting that we would probably put it off for another decade if we could, but we can't. There are biological pressures that can't be ignored. Our bodies are getting older. The safest time to have kids will soon be behind us. If we could satisfy ourselves to raise adopted children, then we could wait until we reach some hypothetical state of readiness—prepared for the endless crises of raising a child. That state probably doesn't exist, but why is adoption not enough for us?
Getty Images
To suggest that the answer is anything but selfishness would be a lie; but, love is in some ways a selfish emotion. Being selfish for each other and selfish as a unit is part of what makes love worth all the pain and the effort we put into chasing it. We love what we are together, and we want good things for that union. We love us.
The bond and belonging between us is a strong comfort in a world that's dominated by so much loneliness. And as much as we believe that we could extend that bond to any child who needed to belong, there is something beautiful and exciting (and selfish) in the thought of using that bond to bring a new life into the world—a new person, autonomous and unique, but a person who embodies aspects of us both and of what we love about each other.
It's the idea of transforming what we are to welcome that new person into our bond. Life at its best is transformative and a little bit frightening. What could be more transformative and frightening than the process of pregnancy, birth, and parenthood? I can only be supporting staff in much of that process, but I'm still excited by the prospect.
Maybe this is all just a muddled translation of my evolutionary function. That excitement might be a purely biological impulse. But there are limits to denying biology. At the base, biology drives everything we do. Regardless, at this point we are committed to having children of our own—or committed at least to trying. If it weren't such a common choice—if friends weren't choosing the same; if our families weren't also excited for us to pursue that selfish impulse—we would probably be shamed out of it. Instead, we just worry about being good parents while people with experience try to reassure us that the worry gets us halfway there.