When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
The Destruction of Climate Change: The Tree that Inspired Dr. Seuss's "The Lorax" Has Fallen
In 1971, the year "The Lorax" was published, scientists were just beginning to sound the alarm about climate change.
If you've somehow managed to successfully compartmentalize and ignore the fact that the earth is literally dying, perhaps this will jolt you out of your slumber: The tree that is believed to have inspired Dr. Seuss's iconic conservation-themed short story, "The Lorax," has fallen.
Image via ABC13
The tree in question was a Monterey Cypress, which grew without incident for 80 to 100 years in a La Jolla, California park until it keeled over suddenly on June 16. Dr. Seuss, whose real name was Theodor Seuss Geisel, could see the tree from the La Jolla apartment where he lived from 1948 until his death in 1991. It is believed that the cypress, with its curved trunk and abundant leaves, inspired the Truffala Trees that the Lorax in the story dedicates himself to defending—until a greedy factory owner cuts them all down, poisons the rivers, and fills the sky with smog. At the end of the story, the Lorax hangs his head and floats off into a tiny gap in the clouds, lamenting the death of his beloved forest and the creatures that called it home.
The Lorax- trailerwww.youtube.com
In 1971, the year "The Lorax" was published, scientists were just beginning to sound the alarm about climate change. That year, a coalition of leading scientists reported significant risks from global climate change caused by human activity; by the end of the decade, scientific consensus identified global warming as the largest risk of the 21st century. Still, largely due to misleading reports from companies like Exxon, right-wing denialist think tanks, multi-million dollar denial campaigns, and bribes given to politicians by oil barons and investors such as the Koch Brothers, climate change was delegitimized, relegated to the back burner of public and political consciousness.
Flash forward to 2019, and the consequences of that corruption and ignorance are coming back to bite all of us. Wildfires, hurricanes, tsunamis, and droughts—each of which has catalyzed waves of refugees and deepened wounds of already existent economic disparity—are just a few of the visible consequences of climate change; and the worst is yet to come. Roughly 80,000 acres of forest disappear each day, with another 80,000 experiencing significant degradation. Plusm 1 million species are teetering on the brink of extinction.
If the loss of forests and biodiversity is not enough to chill you to the bone, the effects on humanity have been severe and will become unimaginably extreme if we continue at our current pace of unchecked destruction. Climate change threatens coastal cities with flooding, displaces millions, exacerbates health problems like infectious diseases, triggers asthma attacks, and destroys infrastructure and agriculture. It can cause mental illness and it disadvantages the most vulnerable, threatening communities and nations who lack the resources needed to bounce back from ecological disasters.
And even if you really don't give a shit about poor people, you're still not safe—for climate change will pose significant risks to financial markets, with food costs, insurance markets, and the mortgage industry all at risk. (For proof, just look at the millions of dollars in liability costs and subsequent bankruptcy faced by Pacific Gas and Electric after the 2018 California wildfires).
So in the shadow of all this horrifying information, it doesn't seem so far-fetched that the tree that inspired one of the greatest tales of environmental destruction has fallen. Sure, maybe there was something wrong with its roots, or maybe the excess of poison or smoke from the fires or the gas leaks or the plastic particles in the salt-choked rivers did it in. Or maybe the tree just gave up, realizing that the earth was no longer a place for growing things. Its death feels like the real-world embodiment of the Lorax floating away into the murky skies, looking sadly down on the scorched earth that used to hold thousands of trees.
Image via techwithkids.com
Of course, the Seussian tale doesn't end with the Lorax's departure. It begins when the kid in the story gets the Once-ler to tell him what happened to the Lorax, and it ends when the Once-ler drops him a tiny Truffala tree seed. "UNLESS someone like you cares a whole lot, nothing is going to get better. It's not," says the old storyteller, imploring the kid (and by proxy, all readers) to try and do something, even if it starts with one seed.
In a world where Greta Thunberg—a sixteen-year-old playing hooky—is literally the most powerful voice in ecological activism, Dr. Seuss's message doesn't seem too starry-eyed. Small, improbable leaps of faith might be insignificant in themselves, but they can start waves of action that could be our best chance at launching the worldwide action needed to build a viable (and potentially more equitable) society.
image via weheartit
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