When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Does 'Going Green' Really Help the Environment?
Is there truth behind going green and can it really help save the planet?
So many campaigns want you to recycle, avoid creating trash and reduce your carbon footprint. There are many, many tips online to living a green lifestyle. And many people are attempting to reduce waste and conserve energy — but is this enough to really make an impact?
Sure, if every single person (or at least most people) in developed societies lived an eco-friendly lifestyle, there would be a significant impact on the environment. But right now, about 75 percent of Americans don't do more than turn off the lights and recycle even though about 79% consider themselves environmentally conscious.
...fossil fuels are intertwined with pretty much everything we do.
If you live in an urban area, it might be a little easier to make more green lifestyle choices. Your city probably has the ability to recycle more than in other areas. You have access to public transportation and many more options when it comes time to shop or get groceries. These options just aren't as widely available in suburban and rural areas. Some municipalities don't even have any kind of recycling plant. Everything (including plastic, paper, bottles and cans) goes to the dump. Beside the fact that going through the effort to change your lifestyle to become more green takes time and money that some just can't spare.
But let's take a step back. Even if a lot of people do everything right and live an incredibly environmentally conscious lifestyle, nothing will really change. Why? Because fossil fuels are intertwined with pretty much everything we do. The solution to global warming isn't rooted in going paperless (using paper is more eco-friendly than smartphones anyway). The solution is in fundamentally changing the very fabric of our economy. That's not something individuals can do on their own.
Almost everything you buy and consume has to be transported to the store (for you to purchase. Within the country, this is done with trucks. Overseas, it's usually done with ships or planes. Every single one of those vehicles burns some type of fossil fuels to get going. You probably burn them when you're going to the store too. (You can't really get around this by ordering online either.)
In the end, using an electric car can actually put more carbon in the atmosphere than your average gas-powered car.
Electric cars are often seen as a solution for this. It's better to use electricity than gas, right? Definitely — if most of the power didn't come from burning fossil fuels. America's power grid is powered by about 40 percent coal, 25 percent natural gas, 20 percent nuclear power and about 10 percent renewable sources (mostly hydroelectricity). If you own or are considering an electric car, you would most likely still be burning fossil fuels. And that's not even taking into account everything that goes into making a new car. Just like a regular car electric vehicles require precious metals and minerals to be manufactured. What's more is all of the materials and parts are transported using fossil fuels as well as the final product itself. In the end, using an electric car can actually put more carbon in the atmosphere than your average gas-powered car.
Just about every facet of our modern economy depends on burning fossil fuels. That isn't something one person can change. To really live a sustainable and eco-friendly lifestyle, we need to change everything about how we live. That just isn't an easy process.
Of course, it still helps to reduce, reuse and recycle — but that only makes a relatively small impact compared to the overall economy. But it isn't all doom and gloom. The Paris Agreement was an encouraging step toward reducing carbon emissions around the world. If you really care about reducing your carbon footprint, the best solution is to organize and lobby companies and the government to change procedures and regulations. Ultimately, individuals independently choosing to live a greener lifestyle only makes a small impact in reducing our global carbon footprint.