When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
With consumer debt hovering around $14 trillion, more of your peers are in debt than you probably think.
Outrageous medical bills, soaring college loans, and all the other emergencies in life can contribute to mounting credit card debt. That's why more Americans every day are looking to Consolidated Credit, a non-profit organization that helps pull people out of debt.
They've helped over 10 million people on average reduce their total credit card payments by 30-50%.
By working to lower your monthly payments and reduce the interest rate, the service is a no-brainer for anyone struggling with debt.
Their debt counseling services and customer service are unparalleled; those who've gone through the process of trying to manage their debt know it's tough and can't find anything that grants them more relief than Consolidated Credit.
Here are what just a few of their customers have to say about the convenient service.
"We have paid off $250k"
"My husband and I were at a point of stress, fights, and felt like we were drowning. Because of this company we are now breathing easier and making more responsible financial decisions.
By the end of our five year term (3 years in already), we will have paid off nearly 250K in debt!! I recommend them to anyone and everyone struggling." - Stacie K.
"I cannot say enough good things"
"Our [Debt Consolidation Counselor] was knowledgeable, professional, comprehensive, kind, and answered all my questions in a PATIENT AND THOROUGH context. I cannot say enough good things about [our counselor]." - Dave C.
"Very grateful for the help and peace of mind."
"I am very grateful for the help and peace of mind the Consolidated program has given me. Life can be financially overwhelming at times. It is very satisfying to have a program that puts one back on the road to financial security. Thank you, Consolidated Credit!" - Carol G.
"It becomes easier and easier"
"There is light at the end of the tunnel. I was struggling with overwhelming debt and did this as a last attempt. They definitely drilled into me that I was not being responsible, which I wasn't. After everything is set up it becomes easier and easier." - Joseph M.
"Consolidated Credit came to the rescue."
"Almost there!!! I was totally buried in debt but CC came to the rescue. I am now ONLY THREE MONTHS away from being free of seven credit card payments! CC is a God-send." - Deb F.
In some circumstances, you need to rely on credit cards. When you feel like you're relying on credit cards too much, it's time to rely on Consolidated Credit. They make it easy to get on top of your finances and not only get out of debt, but stay out of debt.
Jeffrey Epstein's Exorbitant Lifestyle: Private Islands, Conspiracy Theories, and Networks of Corruption
Epstein's lifestyle was unimaginably creepy, but it's indicative of a larger problem.
Jeffrey Epstein was found dead in his jail cell on Saturday, having been accused of sexual abuse by nearly 80 women.
He leaves behind a legacy of destructive opulence.
Epstein lived a lifestyle of unchecked consumption. The billionaire possessed a number of extravagant homes. His Manhattan townhouse allegedly cost $77 million and contained disturbing oddities—such as a hall full of fake eyes that were initially created for injured soldiers. It also contained a photorealistic mural that featured Epstein in jail, surrounded by prison guards, as well as a life-sized female mannequin that hung from a chandelier.
His private ranch was even more grandiose. At 10,000 acres, Zorro Ranch is a sprawling stretch of land, to which Epstein allegedly flew young girls, and where he abused them with the help of his supposed madam, Ghislaine Maxwell. The ranch was also a place where he attempted to impregnate hundreds of women in an effort to seed the human race with his DNA. This attempt was inspired by his distorted belief in transhumanism, a theory that the human population can be improved through artificial intelligence and genetic engineering.
Image via BBC.com
The townhouse and the ranch paled in comparison to his primary place of residence—his private island. St. James Island is located in the U.S. Virgin Islands, and Epstein purchased it in 1998. According to a contractor, Steve Scully, Epstein possessed two private offices on the island, as well as a strange blue-and-white striped temple and a lagoon full of flamingos. The island was, allegedly, the location of a variety of heinous crimes and was casually called the "Island of Sin" and even "Pedophile Island" among some of Epstein's acquaintances.
Epstein had ties to countless businesses and money-making ventures, and he had a particularly fraught relationship with Victoria's Secret, a company that may have funneled models directly to him—and from which he may have embezzled millions. He had a circle of powerful friends that included Donald Trump, Kevin Spacey, Woody Allen, and Bill Clinton. He was also a serial liar, constantly fabricating relationships and insinuating himself into the scientific and political communities, including ingratiating himself with scientists by bankrolling their research. He is an example of the way that money can pave pathways and open doors for people with little to offer other than their purported fortunes and their charisma.
Between the bizarre decor of his homes, his interest in nefarious ideas like eugenics and cryogenics, and the suspicious circumstances of his apparent suicide in a Manhattan jail, Rolling Stone was right when it published the headline, "Conspiracy theories have gone mainstream."
Many of the conspiracy theories currently swirling around the Internet center around Epstein's relationship with Bill Clinton and Donald Trump, with #TrumpBodyCount and #ClintonBodyCount trending on Twitter and Trump himself tweeting about the Clinton conspiracy. Many others believe that Epstein faked the suicide, as the cameras in the jail cell stopped working at the time of his death.
With its tangled web of lies, the Epstein case is "the end of an information ecosystem that at least feints at asking questions before pretending to have the answers," according to Anna Merlan.
Is this the end, or just a step towards chipping away illusions and unearthing the corruption inherent to America's wealthiest class? After all, it's likely that there have been thousands of Epsteins before—billionaires in bed with politicians and scientific communities who abused women without consequence and who've funded false scientific research.
Maybe social media is, in its ugly, distorted way, finally bringing the dark money and covert alliances at the heart of America out into the light. Maybe next, the Internet could come for people like the Koch Brothers, the billionaires who paid millions to shut down climate change research.
Based on the nature of social media, though, it'll be a long time before we arrive at anything like the truth.
Little Saint James Island. Image via The Cut
Choose to give where your money will go the farthest.
Everyone can agree that giving to charity is a worthwhile way to use one's money. But it's not as simple as just writing a check. You want to make sure your money is going somewhere where it'll be put to good use. With so many options out there, how can you make sure you're putting your money into worthy causes? To help you on your quest, we've compiled a list of the top 5 aid organizations to give to in 2019.
Children International is an organization who has the broad mission of ending childhood poverty across the globe. Their primary means of doing this is by allowing donors to sponsor a child, regularly donating to provide the child with healthcare, education, food, shelter, etc. Charity watchdog gives this foundation an A rating, as they offer 84% of their earnings to children in need, with only 16% going to overhead costs.
This organization aims to "maintain and advance civil liberties, including, without limitation, the freedoms of association, press, religion, and speech, and the rights to the franchise, to due process of law, and to equal protection of the laws for all people throughout the United States and its jurisdictions." The ACLU is one of the most powerful groups fighting to protect American citizens today, and decidedly a very worthy cause to donate to.
The National Wildlife Federation aims to protect American wildlife and wilderness by educating Americans about the importance of nature and fundraising money for environmentalist programs. They only spend 13% of their income on overhead, meaning you can be sure your donation isn't going towards some rich person's personal fortune, but is actually going towards protecting America's quickly dwindling natural beauty.
This organization's mission is simple: end homelessness in America. They focus primarily on issues of policy and education, empowering legislators and communities to take steps to support disenfranchised Americans without housing. They give an incredible 92% of their proceeds to their cause, making them one of the most responsible charities on this list.
Suicide is an ever-growing crisis in the United States, but thanks to organizations like the AFSP, people are becoming more and more educated about the truth of mental illness. They raise awareness, fund scientific research, and provide important resources and aid to those affected by suicide.
These apps are free to download, but they seduce you into spending.
These apps may be free to download, but once they're on your phone, you're likely spending cold hard cash when you use them. Delete or spend at your own peril!
When Dan Frommer of Quartz took a look at which of his apps were gobbling up most of his data usage, he was surprised.
"Twitter turns out to be my biggest 'expense,' he wrote. "This seemed surprising at first: isn't Twitter just 140-character text snippets? But with all the photos and videos in the Twitter stream today, plus loading websites in the built-in browser, addict-level usage adds up." Next in line, Instagram.
If you're only using these apps on wifi, you're not spending by scrolling. But if you can't resist seeing what your ex is up to when you're sitting in the no-wifi dentist's waiting room, then it's gonna cost you. Delete and set yourself free.
Sure, it's free, and yeah, you're just using it for fitness inspiration or keto recipes or whatever you tell yourself. But Instagram's super-targeted, compelling, and on-point ads may be causing you to click-to-buy products you'd never otherwise consider. You know: the miracle exfoliator, the chicest workout leggings, the meal kit that will make your life easier and way more delicious.
Seven out of ten hashtags on Instagram are branded, which means most of the time you're interacting with advertisers whether you realize it or not. In 2016, at least thirty percent of Instagram's users had purchased a product they first discovered on the platform; in 2018, when the monthly users were up to 1 billion on the platform, there was sure to be even more app-driven purchases. And yes, we speak from personal experience.
You love your Prime, we know. We do too. But all the seductive lure of those free deliveries is causing you to spend beaucoup bucks. When you've got the phone in your hand and one-click buying activated, a new backyard hammock or silky nightgown or kitchen gadget is one tap away. And the taps add up.
Research has shown that Prime members spend an average of $1,300 per year on Amazon, compared with just $700 for non-Prime customers. Take the app off your phone and you might find a new way to fund that trip to Portugal you've been dreaming of.
Don't stop at Amazon; this goes ditto for all your go-to shopping apps, like ShopBop and Etsy. According to App Annie, time spent on Amazon, Amazon Shopping, Wish, Etsy and Zulily grew 44 percent in the first half of 2017 compared with the first half of 2016. If you're spending time, you're probably spending money.
Food Delivery Apps
Any time you're making convenience too, well, convenient, you're hurting your wallet. Consider dinner. Between taxes, service fees, delivery charges and driver tips, a $10 burrito can easily turn into a $20 mindless splurge.
Americans spend an average of $63 a month on food delivery services. that's $756 a year — enough for a round-trip ticket to Europe. When HuffPost editor Janie Campbell wrote about her reliance on Postmates, she found that the had spend $287.71 on delivery fees and another $70.88 for additional fees in the first 22 days of a month.
Delete that app and use your phone the old-fashioned way — to call in a pick-up order. Or save mondo bucks by learning a few easy-to-whip up pantry meals; soon enough you'll have saved enough to eat ramen in Tokyo.
Do you understand the difference between a credit union and a bank?
Big banks and social responsibility don't typically go hand-in-hand, but there is a bedrock financial institution that was formed wholly out of a noble ethos. The brutal winter of 1846-47 led to widespread famine, so Friedrich Raiffeisen, a rural German mayor, set up a system in which wealthier citizens put cash into a fund used to buy grain to be loaned to those suffering from the famine. This, in turn, led to a community bakery. The "bread society" project worked. When the famine ended, the less fortunate paid back the benefators in cash. Raiffeisen would expand on his largesse with an "aid society" that provided low-interest loans to farmers to get around the common usurary practices, and set up a charity for abandoned children. Eventually, in 1864, Raiffeisen established the first rural cooperative lending institution, in effect, creating the first credit union.
Credit unions wouldn't come to the United States until 1909. That year, the first one opened in New Hampshire, and the first comprehensive credit union law passed in Massachusetts with help from Edward Filene of department store fame. It served as the model for the FCU Act, which was signed by Franklin Roosevelt in 1934, authorizing federally chartered credit unions in all the states.Coming in the middle of the Great Depression, the FCU Act gave Americans the chance to join member-driven co-operative non-profit financial institutions like the "bread society" of yore.
"The membership orientation of credit unions is designed to serve the consumer, particularly those of more modern means, through the affiliation with a group," says Greg McBride, chief financial analyst at Bankrate.com. "Today, credit unions and banks have more similarities than differences, although they're generally much smaller and some may have a single branch."
The primary drawback to credit unions is one of size. They don't have branches on every corner and they not offer the 24/7 service of our banking overlords. Credit unions also don't tend to have the full menu of services as the giants, like say wealth management or some small business loans. It varies, of course. The larger credit unions, like top gun 7-million-member $90-billion-in-assets strong Navy Federal Credit Union offers business loans, but most have much smaller holdings.
For the Monopoly Man, size matters. Who else is going to back another major development on Marvin Gardens? Let the monocled oligarch have Wells Fargo. One important facet of credit unions is that they're not Wells Fargo, there's no incentive to conjure 3.5-million fake accounts out of thin air.
"They have the same regulatory rules as banks, but the not-for-profit status shields credit unions from some of the more nefarious practices of their counterparts," says McBride.
Credit unions got a big boost following the 2008 financial crisis and the Occupy Wall Street movement that grew out of it. In 2011, a California woman tired of her high uber-bank fees started a social media event page calling for a "Bank Transfer Day" where money would be moved to credit unions. According to Bill Cheney, CEO of the Credit Union National Association, it worked. Credit unions added a net of some 2.2-million members between June 2011-2012, double the average over the previous ten years. As recently as the second quarter of 2017 saw credit union growth across the country in nearly every category, according to the National Credit Union Administration. There's now 102-million credit union users in the United States, so the big banks have taken notice. Just last week, members of state banking associations called on Senate Finance Chairman Orrin Hatch to tax the larger - yet still non-profit like so many mega-churches-credit unions.
Banking, however, is not an altruistic endeavor. There are still reasons to go with credit unions, such as:
One of the most attractive aspects to credit unions is the money saved. Consumers can get better rates on deposits and loans, lower or at least reduced fees, and the balance requirements are much more user-friendly.
One credit union member, one ballot. Board seats and official positions are voted on by the membership. Non-profit means credit unions are beholden to the community within, not shareholders.
Low barrier to entry
If someone meets the membership requirements - be it geographical, organizational, social, or even philanthropic (Alliant Credit Union is open to anyone who makes a $10 charitable donation to Foster Care to Success) - membership fees are reasonable and don't require a crazy level of assets at all times. Many credit unions are specifically designed to help customers get a foothold in the American baking system. A great example is California's Golden 1 Credit Union, which offers a free account to students ages 16 and 17, so long as they maintain a B average or higher.
Credit unions are an unsung piece of the American financial structure, but they can work for you, even if you're generally happy and at a large bank (that probably has ridiculously punitive overdraft fees.) Keep in mind, it's not an all-or-nothing proposition. You can do a piece of your overall banking at a credit union. Greg McBride says too many consumers sign up with a single bank and miss out on opportunities to save money by diversifying. He advocates the same approach Smokey Robinson's mother did for dating.
"It's prudent to include credit unions to look for the best deal," he says. "Consumers should always shop around."You can start right here
Musings: From two perspectives of tech conglomerate fines, antitrust laws, and the tech world as a whole
Lauren: The EU has given Google a $2.7 billion fine due to alleged antitrust violations. According to EU antitrust regulators, the internet giant is a monopoly. And so Google now has to prove that it has rivals that had made substantial inroads to its businesses, including specialized search categories, mobile phones, and online ad buying. This fine and punishment could also set a precedent for other tech giants. Seems like they're not as unstoppable as many have believed.
Jane: It would set a precedent in Europe. Google has been doing that here forever. But the application of antitrust laws to tech companies interesting. Amazon, Google, Apple, and etc. easily outpace other smaller companies and since they dominate the newer, harder to regulate marketplaces, there is a lack of checks and balances in place
L: The law is definitely slow to catch up in this area. It feels like the second a new law addressing internet companies or online privacy passes, things are updated into something new that needs a whole new framework of regulations. The pace of advancement in technology and regulations just don't match up. Because of this, so much of what is done online is in a legal gray area. That's why it's interesting that Europe is attacking the problem using antitrust law. Those laws are pretty old, but are working in the context of the 21st century.
It feels like the second a new law addressing internet companies or online privacy passes, things are updated into something new that needs a whole new framework of regulations
J: The concept is still the same. Make sure the market is in favor of the consumer. Limiting competition does the exact opposite. Manipulating search results when Google is the primary search engine is shady.
L: This also shows how much the digital world can affect the real one. If you can't Google a business, it might as well not exist. When you think about it, Google has immense power over our lives. So does Facebook or Amazon. These websites and companies are deeply ingrained in our daily lives and our economy.
J: Amazon is trying to be the one-stop shop for everything. They've been trying to get into the grocery business for a long time and buying Whole Foods would cement them in the industry. It could be very successful or they can run the grocery story to the ground since Amazon's model is vastly different from Whole Foods.
L: I think Amazon might use Whole Foods as a testing ground for their new grocery shopping concept Amazon Go. That will be a huge change for the industry.
J: It would definitely blur industry lines even more but Amazon has a history of doing that anyway. Bezos purchased the Washington Post a few years ago. In Whole Foods case, prices might possibly go down. But you never know. There's a lot of unknown as tech companies melded and absorb other traditional companies.
Affordable health care and education is beginning to feel more and more like an unattainable luxury.
It is still a struggle for Americans to access affordable health care and education. Unfortunately, this is largely because companies are looking to profit rather than have tax money benefit the actual taxpayer.
There is no denying that business owners work hard for the money that they make. However, as more money is funneled into the pockets of the 1%, it means there is less available for health care and education assistance. Rather than improving the country by ensuring accessible health care and education for all, business owners are purchasing boats, second (or third) homes and luxury cars.
If each business made a small shift, they could still profit without cheating the American tax payer out of affordable health care and education. Let's take a look at a few ideas business owners could implement to improve their profit margins without taking tax dollars.
Cut out Waste
Whether we're talking about wasted productivity or wasted products, many companies aren't operating as lean and efficiently as they could be. They waste time, money and other resources putting too many employees on the schedule or throwing out products that weren't properly assembled or may have been past their expiration date. Unfortunately, any kind of waste can hurt a business's profitability.
If more businesses would adopt a leaner business model, they can eliminate this waste and ensure they're not throwing money right down the toilet. By only scheduling employees when they're actually needed, ensuring they're meeting the appropriate demand requirements, and not wasting so much product, business owners can make enough profit that they won't need to swindle taxpayers out of their cash.
Focus on Gaining Repeat Customers
Acquiring new customers is expensive for any business. Because companies need to go through the entire process of attracting new leads and nurturing them into clients, they need a larger marketing budget. However, if they put their focus on getting past customers to purchase again, they could cut their marketing spending and increase revenue at the same time.
Repeat customers mean that companies get more return for their initial investment. Unfortunately, many companies only look at landing that first sale and do very little to encourage buyers to come back for more. If they instead focused on building strong communities that continuously purchase from them, they could bring in more business and leave tax money for education and healthcare.
Reduce Indirect Spending
When we think about spending as a company, we usually think about direct spending, or products and services that go directly into making the products the company sells. These raw materials and subcontracted work contracts are extremely important, but indirect spending can really cause a company to overspend.
Reducing indirect spending, or spending on products and services that don't contribute to the products being manufactured, can result in savings of more than 25% for a company. If companies consider purchasing cheaper items or just begin tracking their spending, they can find additional costs to eliminate to put more money in the pockets of their employees and owners.
Improve Pricing Strategies
While consumers hate to see price increases on the products or services they love, companies need to be smarter about the way they're pricing their offerings. If they're not leaving enough room for a sustainable profit margin, owners are likely to get greedy and start looking for profit opportunities elsewhere.
Companies can improve their pricing strategies a couple of ways. First, if they're not charging enough, they can restructure their price scale to reflect the boost they need. On the other hand, if they're simply charging too much, they can reduce prices to improve demand and sell more products. Companies may also want to cut out products or services that are expensive to produce but do not bring in a particularly high return.
Unfortunately, it isn't likely that companies are going to leave tax money for education and health care. Because many business owners are only looking to put more money in their own pockets, we can expect to still see the 1% raking in cash while many of us continue to struggle to pay for basic needs.
Offering affordable health care and education to Americans doesn't need to become a difficult process. If we can rearrange some of the tax money that individuals are already paying, we should be able to make health care and education much more affordable. However, it would take serious restructuring to our entire system before we can really see change.