When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
What does an intern provide to a company and should they be paid for their work?
If you've ever searched for an internship, you know how rare it is to find one that's paid. Usually, the associated advertisements focus on how potential interns will benefit by working as part of the team at a top company, learning skills they'll use for the rest of their lives and networking with notable people.
However, some question the legitimacy of the gains from unpaid internships. Are students getting enough out of their internships if their bosses just choose to use them as secretaries and coffee runners? And how do unpaid internships contribute to income inequality? Let's examine a few aspects to keep in mind when considering whether or not interns should be paid.
Unpaid internships tolerated in ultra-competitive industries
A person who is trying to get his or her foot in the door and break into the entertainment industry or another extremely competitive field may reason that unpaid internships are not only common but also expected. That individual might think, "If I can just learn how things work at X Company, I'll have something great to put on my resume, and I might even get a job out of the experience. Considering those advantages, I'll figure out a way to get by without pay."
There's also the problematic reality that if a potential intern is unwilling to work for no pay, he or she can feel certain that dozens or even hundreds of other hopefuls would surely work hard without getting paid. Then, there's the assumption that if a person doesn't seize the chance to grab an unpaid internship, he or she might be completely out of luck since internships are so scarce and people are always willing to work for free.
Legal specifications to keep in mind
The stereotypical intern is someone dashing around from dawn until dusk, eagerly making copies and filling empty coffee cups for superiors. Although that dedicated individual might be making a strong impression regarding personal work ethic, those types of activities don't transfer to become future job skills. Some companies have taken bold stances and chosen to pay their interns, recognizing that they are assets to the team.
However, there have been instances where interns fulfilled duties that ended up being integral to a project's success, and they didn't receive a dime for their efforts. Many people do not realize that unpaid internships can result in lawsuits related to the Fair Labor Standards Act. There were two prolific cases associated with interns at Gawker and Fox Searchlight Pictures. Both argued because their duties were so integral to operations, they deserved payment.
According to legal rulings, unpaid internships have to occur in a primarily educational environment that benefits the intern. Also, the employer cannot take advantage of an intern and make that person do things that would necessitate a paid staff member receiving income for the work.
Unpaid internships highlight income inequality
People have also argued strongly that unpaid internships are luxuries for the economically fortunate. That line of thought makes sense, especially considering that many internships occur during the summer. That's a time when people who are not financially stable can't even consider applying for internships because they have to use that coursework-free season to make money that'll sustain them through upcoming semesters.
It raises the question of whether employers might be unintentionally preventing ideal candidates from applying for an internship because an unpaid option isn't financially realistic. Employers who offer paid internships bring a welcome element of equal opportunity to the internship candidate pool.
What must happen to help interns who take unpaid internships?
Indeed, paying interns or making them work for free is a decision that's up to employers. If they choose the latter, they must break the stereotype and reward worthy interns by letting them do things that'll genuinely benefit them in their future careers.
Of course, it would be feasible to assign interesting activities based on a person's prior performance. If someone characteristically shows up late and displays an obviously bored attitude while interning at a company, he or she would arguably not be a prime candidate for exciting and demanding responsibilities. On the other hand, when an intern manages time well, is inquisitive and otherwise meets or exceeds expectations, then the stage is set for bigger and greater things.
Also, employers need to consider that payment could be an incentive that helps them find the best, most highly motivated interns. If that happens, they might reduce hiring costs down the line because they can bring proven interns on board instead of having to dive blindly into the job market.
Hopefully, the influx of legal cases taken against companies that didn't pay interns for doing valuable work might inspire a change. Until then, it's up to interns to be assertive if they're continually only given menial duties during an internship. As long as they're performing well at a level that is at least as good as their peers, they can build a strong case that if payment is out of the question, they need to get educational ways to spend their time.
The cost of higher education has been steadily increasing over the past four decades and that's not changing
Universities and other advanced schools of learning seem to be raising their prices at an alarming rate. Higher education costs have ballooned over 538% since 1985. To put this in perspective, healthcare has increased more than 286% and the consumer price index has gone up 121%. That means education costs are over four times what they were thirty years ago.
No wonder people are complaining. But with these price increases come a greater quality and a better educational experience than what was to be had twenty or thirty years ago. Whether college is a better overall experience than before is individual and subjective.
However, campuses are making improvements. They are getting bigger, more diverse and more academically expansive. Let's take a look at some of the positive changes you will be getting for your extra money.
High tech coursework
There were computers and technology thirty years ago, but nothing like today. You can visit a lecture in person or watch from a distant location online. You can watch it at a later time which suits your schedule. Online classrooms foster better communication with students and teachers.
Entire projects can be done online without the need for paper products. Teaching can be done in different and more effective ways. Technology has offered better ways to read, write and compute. Business, trades and manufacturing have embraced technology and are ever changing. Universities offer exposure and application of these technologies to their coursework and future profession.
Better food service
On campus dining has gotten more elegant and healthier. There are better choices and fresher produce. Canned and fried foods aren't as prevalent as they once were. It's common to have a fully stocked salad bar at every meal. Universities cater to those with special dietary needs.
Culturally diverse cuisine can be enjoyed right on campus. Wider menu choices are a norm. You can still choose to be unhealthy, but you have many more options than before. Satellite cafeterias serve those on the outer edges of campus. Some are even open to and frequented by the public. Gone are the cliché tales of miserable dorm food. These improvements cost more money.
Many universities or surrounding areas offer student housing which is on or close to campus. You get quick access to classrooms, school facilities, and sporting events in just a short walk. It's so much more fun when you can enjoy college living with your peers and not have to drive all over to get to your classes. Facilities have improved and now offer a higher standard of living.
Living communally can mean increased safety. Students don't have to risk driving through traffic to get to classes. Students live among each other and not the general public. They can look out for each other and be better aware of unwelcome intruders.
Yes, these improvements are part of why costs have risen. But these upgrades are investments to ensure that present and future students will have a beautiful place where they love to live. Better dormitories, expanded libraries and refurbished athletic centers attract and retain students.
Campuses offer a more diverse student body and faculty than before. Your college experience will be much richer with exposure to fellow students and academics from different cultural and racial backgrounds. Learning together with people who don't look like you or sound like you encourages cooperation, collaboration and innovation.
Research shows diversity in education produces higher academic achievement and promotes better relationships between different cultures. A diverse, well-educated public is better for business, international relations, and national security. Plus, it's fun getting to know different cultures and different experiences. You will inevitably become more worldly, more open-minded, and more sensitive to other cultures.
Better support services
Campuses now offer a wider range of support services. Students can get help with financial aid and student loans. Tutoring services for students challenged by their new coursework can be obtained through the schools. Counseling services, job placement assistance, even assistance with finding housing can be facilitated by the university. It's no longer uncommon for a campus to have its own health clinic or urgent care facility.
There are more people in our country than there were thirty years ago. It stands to reason that with more people come more students and a greater need for higher education. With this demand comes an increase in the need to renovate and expand academic facilities and programs.
This is always going to result in increased costs. The cost of college is definitely inflated more than it necessarily needs to be. However, the increase in and of itself is to be expected with time. If you are old enough to have children attending college, you will notice that their college experience will be much more diverse and multi-faceted. So is that worth the increased costs?
Whether you agree or disagree doesn't mean you are going to like shelling out all that money every year, or that news of an increase is going to make you cheer for better quality. They say you get what you pay for. Do you think college is worth the money? Let us know in the comments!
Affordable health care and education is beginning to feel more and more like an unattainable luxury.
It is still a struggle for Americans to access affordable health care and education. Unfortunately, this is largely because companies are looking to profit rather than have tax money benefit the actual taxpayer.
There is no denying that business owners work hard for the money that they make. However, as more money is funneled into the pockets of the 1%, it means there is less available for health care and education assistance. Rather than improving the country by ensuring accessible health care and education for all, business owners are purchasing boats, second (or third) homes and luxury cars.
If each business made a small shift, they could still profit without cheating the American tax payer out of affordable health care and education. Let's take a look at a few ideas business owners could implement to improve their profit margins without taking tax dollars.
Cut out Waste
Whether we're talking about wasted productivity or wasted products, many companies aren't operating as lean and efficiently as they could be. They waste time, money and other resources putting too many employees on the schedule or throwing out products that weren't properly assembled or may have been past their expiration date. Unfortunately, any kind of waste can hurt a business's profitability.
If more businesses would adopt a leaner business model, they can eliminate this waste and ensure they're not throwing money right down the toilet. By only scheduling employees when they're actually needed, ensuring they're meeting the appropriate demand requirements, and not wasting so much product, business owners can make enough profit that they won't need to swindle taxpayers out of their cash.
Focus on Gaining Repeat Customers
Acquiring new customers is expensive for any business. Because companies need to go through the entire process of attracting new leads and nurturing them into clients, they need a larger marketing budget. However, if they put their focus on getting past customers to purchase again, they could cut their marketing spending and increase revenue at the same time.
Repeat customers mean that companies get more return for their initial investment. Unfortunately, many companies only look at landing that first sale and do very little to encourage buyers to come back for more. If they instead focused on building strong communities that continuously purchase from them, they could bring in more business and leave tax money for education and healthcare.
Reduce Indirect Spending
When we think about spending as a company, we usually think about direct spending, or products and services that go directly into making the products the company sells. These raw materials and subcontracted work contracts are extremely important, but indirect spending can really cause a company to overspend.
Reducing indirect spending, or spending on products and services that don't contribute to the products being manufactured, can result in savings of more than 25% for a company. If companies consider purchasing cheaper items or just begin tracking their spending, they can find additional costs to eliminate to put more money in the pockets of their employees and owners.
Improve Pricing Strategies
While consumers hate to see price increases on the products or services they love, companies need to be smarter about the way they're pricing their offerings. If they're not leaving enough room for a sustainable profit margin, owners are likely to get greedy and start looking for profit opportunities elsewhere.
Companies can improve their pricing strategies a couple of ways. First, if they're not charging enough, they can restructure their price scale to reflect the boost they need. On the other hand, if they're simply charging too much, they can reduce prices to improve demand and sell more products. Companies may also want to cut out products or services that are expensive to produce but do not bring in a particularly high return.
Unfortunately, it isn't likely that companies are going to leave tax money for education and health care. Because many business owners are only looking to put more money in their own pockets, we can expect to still see the 1% raking in cash while many of us continue to struggle to pay for basic needs.
Offering affordable health care and education to Americans doesn't need to become a difficult process. If we can rearrange some of the tax money that individuals are already paying, we should be able to make health care and education much more affordable. However, it would take serious restructuring to our entire system before we can really see change.