Ideas are indestructible, and Anonymous was always—first and foremost—an idea.
Once upon a time, the Internet was less a broken mirror of reality and more a diversion from it.
Maybe that's why prior to the era of identity monetization, blue check marks, and self-branding, anonymity was synonymous with power.
In the early 2000s, a group known as Anonymous sprung up across digital platforms, born out of a spirit of loose anarchism and disruption. "Anonymous" or "Anon" is an umbrella term, and like the Internet itself, the group was always slippery and amorphous.
Between 2003 and 2018, Anonymous's loosely interconnected network of digital hacktivists took on everything from Scientology to the Clintons to ISIS to Trump. At some point, they fractured, and it's unclear as to whether they still exist in any context, or if they ever really did. Was Anonymous an idea? A joke? A movement?
To try and answer these questions is a doomed enterprise from the start, because the group is (or was) so decentralized, so scattered, and so complex that it resists exact interpretation.
But perhaps Anonymous can also teach us something about our modern political moment—after all, the group was entwined with many of the major political forces of the past decade, from Occupy Wall Street to the Arab Spring to QAnon. Maybe it can teach us something about the art of modern rebellion, especially in a rapidly digitizing and artificial age when information is poised to become the most valuable currency of all.
Welcome to the netherworld of Anonymous, where everyone can be no one together.
Born of Trolls, Hackers Turn to Scientology
The hacktivist network known as "Anonymous" arose around 2003. Springing up on 4chan, the group began as a collective of tricksters harnessing the Internet to pull pranks and seed an ethos of trolling and general disarray.
Anonymous eventually gained global reach thanks to its appealing ethos of decentralized leadership and general anarchical spirit. With memetic virality, it spread thanks to broad, decentralized messaging techniques and an emphasis on both humor and justice.
Today, two images are usually associated with Anonymous. There's the Guy Fawkes mask from the 2006 film V for Vendetta, which follows one activist's quest to end a totalitarian fascist rule in England; and there's the "man without the head" image that symbolizes the group's commitment to decentralized, anti-authoritarian rule.
Early on, the group embarked on helter-skelter actions and pranks, with mixed results. The group targeted the white nationalist figure Hal Turner in 2006, eventually exposing him as an FBI informant, and Anonymous first began to dive into high-profile political activism through an effort called "Project Chanology," a coordinated protest against the Church of Scientology. After the Church removed a video of Tom Cruise because they believed it portrayed them negatively, Anonymous hackers started a campaign to take down Scientology once and for all. They posted a video called "Message to Scientology" and launched a crusade against the church, which included a coordinated attack on the organization's website.
And so a movement was born. Thousands of people showed up in real life to protests around the country. "It was a very bizarre scene," the former hacker Gregg Housh said of the protest he attended in Los Angeles. "Here is a church created by a science-fiction author, being protested by people wearing masks created by a science-fiction author." Reality was bending; the simulation was showing its cracks.
For the next decade, Anonymous would harness the Internet in unprecedented ways, fighting for justice and destruction, for irony and distraction, and for change that would reverberate all the way to the top.
WikiLeaks and the Arab Spring: Anonymous Gets Political
Anonymous quickly shifted focus towards censorship and free speech. They used DDoS (Distributed Denial of Services) attacks to shut down websites they viewed as threatening to freedom. In 2010, they emerged to protest a censorship bill in Australia; and later that year, they collaborated to defend WikiLeaks after Amazon kicked Julian Assange's operation off its servers and Visa, Mastercard, and PayPal stopped processing donations to the group. (Anonymous later separated itself from WikiLeaks, due to Assange's influence over the organization).
Around the same time, a segment of the group decided that they'd collectively become too serious. They needed more "lulz"—LOLs, laughs, the trolling ethos that originally inspired the group. So a group called Lulz Security (or LulzSec) was born. They hacked the CIA's website. The next month, the FBI arrested fourteen Anonymous hackers for the aforementioned earlier attacks on PayPal, and Anonymous began to rise on the US government's radar.
In 2011, when the Tunisian government blocked WikiLeaks, Anonymous launched a crusade to support protestors in the movement that would eventually spark the Arab Spring. One of the more infamous leaders of LulzSec, Hector Xavier Monseguer (or "Sabu")—who would later become an FBI informant—and others also allegedly helmed a DDoS attack on the Tunisian government's websites. Anonymous was also integral to the planning of 2011 Occupy Wall Street protests in New York, which were somewhat similar to the organization in that they lacked internal structure and clear leadership and set goals.
Soon, White House staff became concerned that the group could destabilize the US power grids. The group became known as cyber-terrorists and anarchists. Perhaps out of necessity, or because its major players were being taken out or growing up and leaving hacktivism behind, Anonymous fractured around 2015 and 2016, leaving behind conspiracies and a legacy of rupture and chaos.
Still, Anonymous's penchant for social action continued throughout the 2010s. In 2013, Operation Safe Winter fought to raise awareness about homelessness. In 2014, a group called "Operation Ferguson" organized cyberprotests against the police after the death of Michael Brown.
In 2015, Anonymous shifted its focus towards the Islamic State. #OpISIS was a response to the Charlie Hebdo attacks in Paris; despite being a largely uncoordinated effort, they still managed to make waves. "For more than a year, a ragtag collection of casual volunteers, seasoned coders, and professional trolls has waged an online war against the Islamic State and its virtual supporters," writes E. T. Brooking. But they never lost their irreverence.
"Taking away the free speech from a group that is advocating the end of free speech is delicious fun," a member wrote on a Reddit forum about the Hebdo operation.
"They rise up most forcefully when it comes to Internet freedoms and technology, particularly technology that is being abused in some way," says Brian Knappenberger, creator of the documentary We Are Legion. "They're sort of protectors of the Internet. This is their territory, and if it's abused, they're personally offended."
In the latter half of the 2010s, Anonymous waged war against pedophiles and the dark web. In 2018, they lashed out at QAnon, the pro-Trump conspiracy group that stole Anonymous's branding despite a complete lack of alignment with most of Anonymous's central ideologies.
Some members of Anonymous may have gone off to join QAnon; it's hard to know. Though different from Anonymous, QAnon shares some of Anonymous's hatred of the government—its "deep state" paranoia echoes Anonymous's fears of totalitarianism.
Today, QAnon members often show up at Trump campaign rallies, and though Anonymous and QAnon have very different ideas about what constitutes freedom and free speech, it's clear they both believe they're fighting for it.
In the wilderness of the Internet, especially when so many layers of irony interlace with each other and when trolls abound, it's easy for ideologies to twist out of form. It's easy for trolls to be mistaken as criminals, too—just as it's easy for trolls to become criminals. On the Internet, at least outside the realm of corporate influence and bribes, identity is as fluid and amorphous as you want it to be. Anonymous members can become Trump supporters who can become Bernie supporters who can become QAnon supporters who can become FBI informants who can then rejuvenate Anonymous.
If the Anonymous movement shows us anything, it's that identity and ideology are not set. They're as fluid as the shifting landscape of the World Wide Web, which might just be a reflection of the shifting tides of the human spirit.
Remembering Anonymous in 2020
If you Google Anonymous, you'll see the question "is anonymous good"? pop up on the search bar.
A short search will reveal that most self-proclaimed authorities on the subject believe that Anonymous is neither good nor evil. Instead, it's a diverse group made up of people from all around the world, bound together by a shared symbol rather than a structure or hierarchy.
Because Anonymous never had a set ideology or leader, there's no one precise way to remember them. There's no way to know what's real, or if Anonymous was ever the super-group that the media made it out to be. Most likely, it was more of an idea than anything else, though it may still exist in pockets. There's also no way to tell if the group has just gone further underground or if it truly has been dead for years.
According to Gabriella Coleman, Anonymous was always about freedom and elusiveness. "They dramatize the importance of anonymity and privacy in an era when both are rapidly eroding," she writes.
In terms of ethos, Coleman argues that Anonymous embodied an ancient trickster archetype, using old ideas about freedom, hedonism, and the randomness of the universe to cope with an increasingly unbearable modernity. "Nietzsche was attuned to the vitality of sensuality, myth, and art. Music, poetry, and even the mad laughter of the trickster Dionysus, who he championed, offer an aesthetic life of pleasure," she writes in her book Hacker, Hoaxer, Whistleblower, Spy: The Many Faces of Anonymous. "They are pursuits through which humans can overcome their limits and the tragic condition of life: 'Not by wrath does one kill but by laughter. Come, let us kill the spirit of gravity!'"
Is Anonymous nothing more or less than an idea, which became a movement and an identity? Was it all just a story? Has the story ended, or has it fractured and bled into other movements and other corners of the Internet?
Someone in a Guy Fawkes mask is out there, laughing.
The Anonymous forum on Reddit is still alive and well. A month ago, one Redditor mused, "Is Anonymous just a legend to teach us that we do not need a name or an organization to use our power?" Could Anonymous have been a myth designed to reveal that 'All of us can anonymously exploit the options that we have (elections, commercial decisions, jobs we chose, freetime activities) to change the world together?'"
Recently, #AnonHasBeenDeadForYears trended on Twitter. Some agreed with the hashtag. Some warned the world that Anonymous has never been dead—instead, it's everywhere.
These are the kind of conversations that Anonymous inspires. Half-ironic, half-imbued with radical visions—zombified, always mutating—Anonymous (or whatever remains of it) persists.
Maybe it persists in part because it, ironically, offered a form of identity, of differentiation, of meaning crafted through collectivity born out of a crisis of meaning. Perhaps in anonymity, there is identity.
"On the street...I am just another person in a sea of faces," writes a (fittingly) anonymous blogger in Dazed, in a piece that may or may not be a parody or a fake—we'll never know. "But in cyberspace we are different. We helped free the people of Egypt. We helped fight against Israel as it attempted genocide. We exposed more than 50,000 paedophiles around the world. We fought the drug cartels. We have taken to the streets to fight for the rights you are letting slip through your fingers. We are Anonymous."
The company claims over 600 law enforcement agencies use their app, but in the wrong hands, it could pose extreme dangers. Here's an explainer.
Imagine you're at a bar and you see a person you find attractive.
You sneakily take a photo of them, and use that photo in an app that pulls up every public photo of that person available online. Links to each photo are also provided, meaning you can find out this person's name, workplace, hometown, friends, and more, without even talking to them. An app called Clearview AI has made the potential for this situation a reality.
Recently, New York Times reporter Kashmir Hill investigated the tiny start-up that's taking revolutionary steps in facial recognition technology. Clearview AI was developed by Hoan Ton-That, a San Francisco techie by way of Australia, who marketed the app as a tool for law enforcement to hunt down their victims. Clearview's database contains over three billion images scraped from millions of websites; the premise is, when you take a photo of a person, you can upload it and see public photos of that person and access links to where those photos are from.
Facial Crowd Recognition Technology Getty Images
Though this sounds like a remarkable tool for law enforcement, Clearview poses severe threats to privacy if placed in the wrong hands. As Hill described in her appearance on Times podcast The Daily this week, someone with malicious intent could theoretically take a photo of a stranger, upload it to Clearview, and uncover personal information like that person's name, where they work, where they live, and who their family members are. In short: the concept is so risky that companies who were able to do the same thing first, like Google, refused to.
Still, Clearview claims that over 600 law enforcement agencies have been using the app, although they've kept their list of customers private. Clearview's investors have cited the app's crime-solving capabilities as a means to back it; Clearview has already helped track down suspects on numerous accounts. But, as Hill's reports found, the app isn't always perfect and might not be fully unbiased; "After the company realized I was asking officers to run my photo through the app, my face was flagged by Clearview's systems and for a while showed no matches," Hill wrote. "When asked about this, Mr. Ton-That laughed and called it a 'software bug.'" Later, when Ton-That ran another photo of Hill through the app, it pulled up a decade's worth of photos—many of which Hill didn't even realize were public.
"Our belief is that this is the best use of the technology," Ton-That told Hill. But is Clearview's usefulness in law enforcement worth leaving our privacy behind every time we leave the house?
Sites like Facebook will have more and more influence over our elections in the future.
America's favorite uncorroborated news story of the moment is that the Russian government masterminded Trump's rise to power. It's easy to understand why. Introspection after a loss is difficult, and rather than face themselves, the DNC decided to have a seance, evoking a Cold War ghost to explain their defeat. It's somewhat comforting to assume an international conspiracy was behind the Hillary Clinton's failure in the 2016 election. It absolves the DNC of any responsibility to change their conduct or adjust their political strategy. That said, there is no hard evidence of collusion, but rather a string of awkward encounters by Trump's largely inexperienced, and frankly stupid, staff. The meat of Russia's "interference" came in the form of social media bots, fake accounts that would automatically repost sensationalist headlines to drum up support for Trump. These accounts are pretty easy to spot however, as they don't even come close to passing a turing test.
It's not as scary as you think.
There have been numerous pieces written about the dark web and the dangers it could pose to your personal cyber security. It's also been used in advertisements by Experian, in which they offer "free dark web scans" to help customers find out if their "information is on the dark web." This type of language is deliberately misleading, as is the company's definition of the dark web, which basically describes it as a world full of Internet marauders hunting for your social security number. Ironically, in order to acquire the "free dark web scan," Experian itself asks its customers for their social security numbers.
In a certain light, these ads are hilarious in their deliberate misinterpretation of how the dark web works, but there's definitely something sinister about the way they prey on the wallets of the uninformed. Though it sounds dangerous, the dark web isn't the nightmarish hellscape that cyber security companies would have you believe it is. Before understanding the dark web however, one has to first understand the deep web, and by extension, the Internet as a whole.
The Internet is divided into two subsections: the surface web and the deep web. The difference between the two is simple. The surface web is readily accessible via search engines; the deep web is not. While almost every site you visit is probably part of the surface web, there are certain places on the Internet that are necessarily hidden. For example, research papers, netbanking, and medical records aren't readily accessible to anyone using Google, as the search engine doesn't index these things. Another example, is content that exists behind a paywall, like the New York Times' online newspaper. The dark web can be thought of as a small subsect of the deep web, but while the two are often conflated, they aren't the same at all. It's helpful to think of the Internet as an iceberg, with most of it existing beneath the surface. The surface web encompasses about 4% of the entire Internet while the deep web and dark web, represent 90% and 6% respectively.
Unlike the deep web, the dark web is only accessible via special networks, the most popular of which being Tor. Browsers like Tor render your computer invisible while you browse, using complex encryptions to mask your computer's IP number while you browse, allowing for a truly private Internet experience. Confidentiality is at the heart of Tor's mission, and its developers goal was to create an Internet free of surveillance and tracking. Unfortunately, when they are guaranteed anonymity, many Internet users get into some pretty unsavory things.
The first time the dark web was in the news, was when the online black market the Silk Road became a major player in 2011. Until the FBI arrested Silk Road founder Ross Ulbricht in 2013, the site was a forum dealing in illegal weapons, drugs, and child pornography, and the transactions were made via Bitcoin rather than actual cash. Bitcoin itself actually came to prominence in these illicit markets, though it's slowly falling out of favor with online black markets due to the wild fluctuations in its price over the past few years. Outside of the Silk Road and its successors, there has also been tons of publicity surrounding the hiring of hit men via the dark web, though most of these services have turned out to be scams. The most famous scam was run by a company called Besa Mafia, who would take cash from buyers, and then instead of killing the person they were hired to kill, they would report the buyers to the police and get them arrested.
It's not quite this sinister
Realistically though, the dark web isn't nearly as scary as it's made out to be. Yes, there are hackers and illegal activity, but at the core of Tor's project, is privacy. If a hacker wanted to steal someone's social security number or if a pedophile wanted to seek out illicit porn, they wouldn't need to use the dark web to do it. In fact, the dark web only accounts for about .2% of the child porn being shared online. While it's fair to assume that most sites on the dark web are used for criminal activity, it's worth mentioning that the FBI can pretty easily arrest and track folks using the dark web. They've even contracted one of Tor's developers to help them track down cyber criminals.
The dark web's reach with regard to criminal activities has been largely exaggerated by the mainstream media, and there's no real reason to fear it. If you're someone who strongly values the privacy of your browsing habits, for whatever reason, the dark web provides a different type of Internet, one that's far more secure than your standard browser. If you don't care about your Internet privacy, that's fine too. Dark web hackers aren't going to hunt you down and steal all your information in the night, and you're no less safe on the Internet just because Tor browsers exist. There's a strange tendency in this country to conflate others' privacy and anonymity with a lack of personal security. Cyber security firms have a vested interest in keeping you scared and in the dark about how the Internet works. Don't put too much stock into it. The dark web as we know it has existed since 2002, and we're no worse for wear.
A handful of huge conglomerates produce the majority of consumer products. What buying options do Americans have left?
In an old episode of 30 Rock, Liz Lemon (Tina Fey) is obsessed with her new jeans, made by a fictional company called Brooklyn Without Limits. The jeans are supposedly locally-sourced and eco-friendly, and she has no problem bragging about this fact at every turn. That is until Jack Donaghy (Alec Baldwin) explains that Brooklyn Without Limits is actually owned by oil giant Halliburton, and that all of Lemon's jeans were made in a sweatshop. While this scene is hilarious, it's comic value comes from a place of truth. Kashi is owned by Kellogg's. Pepsi owns Naked Juice. Clorox owns Burt's Bees. Even Ben and Jerry's, the ice cream industry's paragons of civic responsibility and social justice, are owned by Unilever, the world's largest consumer goods company.
We're at the dawn of a second search engine war.
In the early days of the Internet, Google wasn't the biggest fish in the pond. They weren't worth billions. They didn't have a 78% market share in the US. In fact, at the turn of the century, their competitors were numerous and wide-ranging, both in their approach to searching the web, and in their overall style. When the first search engine war began in 2000, it was fought between so many belligerents that it could more accurately be described as a battle royale. Tons of companies, most of which have since lost their claims to legitimacy, were chasing the de facto monopoly Google has today. One by one though, they fell off, mutating, getting bought out, and merging along the way. Ask Jeeves, MSN, Excite, and even Google's top competitor Yahoo, couldn't keep up. Google has reigned supreme for the past decade. Now, almost thirty years after the invention of the first search engine, it looks as though another war is on the horizon.
Musings: From two perspectives of tech conglomerate fines, antitrust laws, and the tech world as a whole
Lauren: The EU has given Google a $2.7 billion fine due to alleged antitrust violations. According to EU antitrust regulators, the internet giant is a monopoly. And so Google now has to prove that it has rivals that had made substantial inroads to its businesses, including specialized search categories, mobile phones, and online ad buying. This fine and punishment could also set a precedent for other tech giants. Seems like they're not as unstoppable as many have believed.