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A handful of huge conglomerates produce the majority of consumer products. What buying options do Americans have left?

In an old episode of 30 Rock, Liz Lemon (Tina Fey) is obsessed with her new jeans, made by a fictional company called Brooklyn Without Limits. The jeans are supposedly locally-sourced and eco-friendly, and she has no problem bragging about this fact at every turn. That is until Jack Donaghy (Alec Baldwin) explains that Brooklyn Without Limits is actually owned by oil giant Halliburton, and that all of Lemon's jeans were made in a sweatshop. While this scene is hilarious, it's comic value comes from a place of truth. Kashi is owned by Kellogg's. Pepsi owns Naked Juice. Clorox owns Burt's Bees. Even Ben and Jerry's, the ice cream industry's paragons of civic responsibility and social justice, are owned by Unilever, the world's largest consumer goods company.

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