Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most revered and sought-after popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
Self-driving cars are continuing to improve. Automated checkout lines are being implemented all over the American retail space. There are even programs being written that may be doing the majority of our accounting work in the future. Sadly, the common claim that technological advances and economic growth go hand in hand with job creation is spurious at best. In 1964, AT&T was worth $267 billion (adjusted for inflation) and employed upwards of 700,000 people. Today, Google, which is worth roughly twice as much as 1960s AT&T, only employs about 88,000. According to the McKinsey Global Institute up to 375 million people could be out of work by 2030. Unlike the second industrial revolution, which gave us cars and airplanes in the 20th century, the third industrial revolution probably won't create many new jobs. In fact, by that same 2030 mark, the U.S. could be staring down the barrel of 35% unemployment.
The specific numbers, which I've thoroughly explored here, aren't nearly as important as how the U.S. government chooses to address the issue. Mass unemployment is coming, and it's hard to even imagine what it might look like, let alone how we're going to deal with it. In his piece A World Without Work, Derek Thompson attempts to tackle this issue, comparing the future United States to the present Youngstown, Ohio, a once prosperous steel town that lost 50,000 jobs to overseas manufacturing in the late seventies. In the years following the steel industry's evaporation, the rates of depression, suicide, and spousal abuse all jumped up radically. According to professor Jonathan Russo, "Youngstown's story is America's story, because it shows that when jobs go away, the cultural cohesion of a place is destroy." Thompson's thesis is that work is so ingrained in the American psyche that regardless of whether or not we end up with a welfare state to take care of the millions of jobless, there will be civil unrest. Kurt Vonnegut came to a similar conclusion 63 years earlier in his book Player Piano, in which the government was forced to not only provide complete welfare for the unemployed masses, but fake jobs as well.
With regard to the impending employment drought, the government is left with a few options. They can ignore the issue, allowing millions to slip into grinding poverty, turning Youngstown, Ohio into the norm. This type of laissez-faire capitalism would have made Ronald Reagan blush but the problem is, with no money, there are no consumers. Another solution that's been popularized in recent years is Universal Basic Income, a program in which the government pays all of its citizens enough money to live, regardless of whether or not they're employed. Plenty of tech moguls, from Elon Musk to Mark Zuckerberg, have embraced the idea that the money made from technological advances should be, at least partially, given back to the people. On paper, it's a no-brainer. People need money to live, and companies need people to have money or else no one would buy anything. This would, as it were, keep the trains running on time. The problem is, this plan ignores Thompson's point about the vacancy of purpose left by a post-labor economy. There's a feeling of despair attached to having nothing to do. Anyone who's ever spent a teenage summer vacation not working can attest to this, and as evidenced by Youngtown, this listlessness can be destructive, both physically and psychologically.
There is a third option however, one that's helped Germany lower its unemployment rate, called work-sharing. Essentially, the program cuts hours rather than employees. For example, if a company needs to cut 30% of its low level accounting staff, instead of firing 30% of its workers, it cuts everyone's hours by 30%. Conventional wisdom says that inoculating less efficient workers from layoffs while cutting the best workers' hours is a recipe for disaster, but we are entering a distinctly unconventional time. If employees are losing their jobs to hyper-efficient automation, the potential dip in productivity should be more than mitigated. That said, work-sharing doesn't completely fix the problem either. Unless major corporations suddenly start valuing benevolence over higher profit margins, less hours means less pay. Trim the hours enough and the results of work-sharing and the results of ignoring the problem altogether start looking eerily similar.
Matt Clibanoff is a writer and editor based in New York City who covers music, politics, sports and pop culture. His editorial work can be found in Inked Magazine, Pop Dust, The Liberty Project, and All Things Go. His fiction has been published in Forth Magazine. -- Find Matt at his website and on Twitter: @mattclibanoff
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