Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most sought-after and revered popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
How Science Is Disrupting The Billion Dollar Hair Care Industry
In 2019, the global haircare market value was averaged at $90.2 billion dollars, and is expected to grow to 102 billion dollars by 2024.* As consumers keep buying and buying products thanks to the hundreds of options and fantastical claims, science has taken a backseat to other benefits like fresh scents and pretty packaging.
In reality, science is everything when it comes to hair care. Repairing the damage and breakage adults face every day requires potent formulas backed by innovative tech.
Most hair care products boast the same "healing" verbiage on bottles and keep it as simple as 'healing at the root', but K18, a haircare brand that's backed by biotechnology and loved by professional stylists, offers something new. Through years and years of hard work, the K18 Peptide and their unique biomimetic science have reintroduced effective science and technology in the haircare space.
The Leave-in Molecular Repair Hair Mask from K18 proves how critical science is to any hair product by healing hair from the inside out. In under four minutes, the peptide gets to work, traveling into the inner-most layers of hair and reconnecting broken polypeptide chains from damage. The result of this reconnection is stronger, softer, smoother hair.
Biomimetics is the process of using or mimicking nature to get to the underlying root and mechanisms of an issue that needs solving. K18's peptide, mimicking the natural structure of the amino acid sequence missing from broken keratin chains, is able to seamlessly fit into damaged sites.
K18's patented peptide travels to the molecular level of hair to rebuild each strand. The amino acids fit perfectly into your hair structure which give hair the renewed strength and elasticity we had before years of damage.
While other hair repair formulas are made for explicit types of hair like curly or fine, the K18 peptide works for any texture. The K18 formula is universal because of where the peptide is able to penetrate. Everyone's hair on the molecular level is the same, because K18 penetrates at the molecular level ( reconnecting the polypeptide chains) K18 works to renew hair from damage across all hair types.
The K18 peptide does all of this, clinically repairing hair in 4 minutes, restoring strength, softness, and bounce. It also doesn't wash away with shampoo, and heals damage left from heat, chemical services, and bleach. All you do is apply it out of the shower after an initial shampoo (skip the conditioner!), wait four minutes, and then style as usual.
Since the peptide works to recreate your hair's natural environment, it manages all healing and restoration while remaining vegan. That means no Keratin, which other brands often hang their hat on.
The founder of K18 describes their formula like this: "You have to solve the puzzle, then take the puzzle apart to find that one perfect piece and recreate it. For K18 it wasn't about finding that magic ingredient. It was about the painstaking biosciences work to recreate that whole puzzle (the way our hair genome expresses keratin), that whole hair environment, to find that one piece that fits."
Between the heat, the bleach, and the chemicals hair goes through every day, repair is a much-needed part of the process. In a billion-dollar industry oversaturated with products claiming to beat breakage, the only real solution is effective, efficient, and innovative scientific formulas.
K18's Leave-In Molecular Repair Hair Mask is backed by science, loved by stylists, and highly recommended by us.
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*https://www.statista.com/topics/4552/hair-care-product-market-in-the-us/#dossierKeyfigures
5 Products From Thrive Causemetics To Upgrade Your Makeup That Don’t Cost Much Money
Editor's Note: We hope you love the products we recommend! All of them were selected by your Beauty Editors and are considered must-haves. FYI — prices are accurate but Thrive Causemetics has some even greater deals on these staples coming up so you can save even more.
Thrive Causemetics is cruelty-free, vegan makeup made to nourish skin and give you a drop-dead gorgeous look. Let's cut to the chase - here's what you need:
1. A coat (or two) of Liquid Lash Extensions™ Mascara will give you the look of falsies without the hassle.
Real Customer Review
"This is one of the BEST mascaras I've ever worn! No flaking, no smudging, no clumping, and most importantly, a lot of length and volume to my lashes! This mascara is totally buildable and I love that about it. I mean, it's just so worth it!" - Perla D.
Editors Thoughts
Ditch the drugstore mascaras for this insanely powerful, Flake-Free Tubing Technology™ and Orchid Stem Cell Complex™. It goes on flawlessly and comes off easy!
🏆Allure Best of Beauty 2020 Award Winner
2. A cream-to-powder highlighter stick that illuminates the eyes from every angle - 13 shades of Brilliant Eye Brightener™ to choose from.
Real Customer Review
"I am in love with the Brilliant Eye Brightener pencils. The color goes on so smoothly, blends easily with just a fingertip, and stays on all day. I haven't used a standard eye shadow since I purchased my first brighteners several months ago. Now I'm adding more colors and blending them. It's fun...and easy! Ships very quickly, too." - Gracie B.
Editors Thoughts
With ingredients like Jojoba Oil, Vitamin E, and Mango Seed Oil, this is an everyday essential you didn't know you needed. Hydration + Glow = An instant wake up.
3. Any wing is possible with the Infinity Waterproof Eyeliner™ and your eyes are safe no matter which you choose.
Real Customer Review
"Great product! Goes on smoothly and stays on! Just what I was looking for in this product!" - Linda R.
Editors Thoughts
It's hard to find a trustworthy eyeliner. But we found it with this hypoallergenic formula. Thrive Causemetics has its liner dermatologist tested and approved so it's non-irritating. Not to mention that angled smudge-tip is a game-changer.
4. Don't sleep on the Triple Threat Color Stick™, it covers more than you can imagine and saves you money by merging it all into one product.
Real Customer Review
"Easy to use. Love the color. I use it on my nose and the crease on my top lip and cheeks. Blends perfectly and makes my skin look bright and healthy!" - Rebecca C.
Editors Thoughts
We can't get enough of this Triple Threat Color Stick™!! Its formula is super creamy and glides right onto the skin. Their Semi-Permanent Micropigment Technology™ delivers bold, waterproof color to get you through the day.
5. If eyes are the window to the soul, your brows definitely frame the face. Why not treat them to an upgrade with the Instant Brow Fix Semi-Permanent Eyebrow Gel™?
Real Customer Review
"Great product! You can darken and fill in as light as you want or as dark. A little goes a long way. Great colors to match your hair/skin tone. Just purchased my second Instant Fix Brow Fix. Doesn't look fake. Lasts a long time!" - Sherri C.
Editors Thoughts
Your brows will never be the same once they've been treated to this Vitamin B5-powered formula. No matter the state of your brows (color or shape), you'll adore the tint, fill, and definition this gel brings to the table.
Get Thrive Causemetics now and thank us later. It's good for your skin, wallet, and all those selfies you'll be taking ;)
✨Thrive Causemetics is giving up to 20% OFF on Mother's Day Sets + FREE SHIPPING on all orders $35+ and a FREE makeup bag with any purchase!✨Follow this link to shop!
The Difference Between Cosmetics and Causemetics: Our Look At Thrive
We're always on the hunt for makeup brands we can rely on. We've been burned by cosmetic brands before; product ingredients that sound innovative but don't work, brands claiming they're organic but use harmful chemicals, the list goes on!
We're done buying non-effective, overpriced products, which is why we're doing a deep dive into Thrive Causemetics, a high-performance and cruelty-free company.
We've seen this brand and their award-winning Liquid Lash Extension Mascara™ a few times, but we've also heard a great deal about their mission outside cosmetics and their goals of empowering women.
After seeing thousands of their five-star reviews, we decided to take a look for ourselves and find the truth behind the beauty brand. Here are five things we learned about Thrive Causemetics:
When Thrive Causemetics says cruelty-free, they mean it. Their products are vegan, 100% cruelty-free, and their formulas don't include any parabens, sulfates, or synthetic fragrance. Every product includes a list of ingredients specific to that formula, so you know exactly what you're getting.
"I will keep buying this! It's weightless, breathable, and very natural-looking! I also feel great about the ingredients and the positive impact on the environment." - Jenna H.
They use cutting-edge technology to create innovative, effective formulas. Customers love the unique tech like Flake-Free Tubing Technology™ for their mascara, Vegan Collagen Complex™ for lip products, and Smart-Pigment Technology™ to ensure the right shade every time.
"I never write reviews but this was too good not to say something. This is it. I've found a mascara that works. The tubing tech is amazing. Not one smudge, not one smear. It also does make my lashes look a little longer but I couldn't care less about that. If you want no-smudge mascara, here it is!" - Hannahbelle
The color shade options are endless. No more buying two shades and mixing them together to match your color. With 18 inclusive shades, their Buildable Blur CC Cream™ is a must-have thanks to its Blur Effect Technology™, and their Buildable Blur Creaseless Concealer™ also has a wide color range with 24 shades.
"The color is spot-on! I've never been able to order a foundation cream that matched my skin tone, this is it! I love it. Not heavy at all and blends well with the concealer I also ordered." - Kim R.
"Best eyeliner ever!! This pencil is so easy to use under the top lid as well as on top if you want. Does not smear or come off unless you use a makeup removal cloth." - Kimberly G.
For every product you purchase, Thrive Causemetics donates to help women thrive. Their causes include fighting breast cancer, helping domestic abuse survivors, and supporting female veterans before and after their service. In 2020 alone, they gave back to over 200 non-profits supporting women and their communities.
"A worthy product and cause! I love the fact that these are given to women in need. this was the reason I decided to try their mascara...after using it for only the first time today...I already love it!!! Highly recommend it....thank you for a great product and for the wonderful community service you provide." - Sandy M.
Thrive Causemetics' cruelty-free, tech-powered products paired with their mission to empower women is unlike any cosmetic brand we've seen in a while. We know exactly what ingredients are going on our skin, while also knowing that our money is going to causes we can stand behind.
On top of the thousands already out there, Thrive Causemetics has officially earned one more five-star review from us.
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K18 Reversed The Year Of Damage I Put My Hair Through
My co-workers and I would always joke about what it was going to be like when we'd have to get back into our old beauty habits and see people in the office again. Working from home gave us a free pass to let some of our typical routines slide...
When I got the email from my boss saying we were slated to go back to the office next month, I thought sure - no big deal! I can easily get myself back to glowing in weeks.
I started back into my skin routine, but as I got up close and personal in the mirror I noticed something that was going to take a lot more care and time -- my hair.
The damage. The breakage. The out-of-control frizz. I was constantly throwing my hair up in a ponytail for Zoom meetings, not even realizing the toll my at-home dye experiments had taken over the past year. My hair was practically unrecognizable.
I immediately called one of my girlfriends and she said she went through the exact same thing, but she'd had great luck using K18, a leave-in treatment designed to heal hair at the molecular level with biotechnology.
I go back to work next week! How could an at-home mask possibly fix all this? But then she told me it only took four minutes and she saw results instantly.
I ordered the K18 Leave-In Molecular Repair Hair Mask before I even hung up the phone with her.
My mask was delivered right to my door and I got started immediately. The instructions were clear and the steps seemed easy to follow.
Once I finished shampooing in the shower, I made sure to skip the conditioner and gave my hair a thorough towel-dry.
Next, I added one pump (about a dime size) of the K18 mask to start with and planned on adding a few more since my hair is traditionally thick and pretty long. K18 comes with about 50 doses in the bottle and after using consecutively for 4-6 washes, you only need to use it after every 3-4 washes.
I worked the first pump in from roots to ends, and then went ahead and added two more pumps, repeating the same process again. PSA - don't add all pumps at once. You'll end up with some product-heavy sections (a little goes a long way) and you want to make sure you're adding it all in evenly.
Once I distributed it all evenly, I set a timer for four minutes. Since I didn't need to rush back into the shower to rinse out the mask like other brands require, I took my time getting ready. I brushed my teeth, moisturized, and even changed into my outfit for the day.
After the four minutes, I got to blow-drying and styling just as I would any other day! My brush ran through my hair way smoother than it typically would.
Once I finished styling, I couldn't believe the difference K18 made on my hair. The mask reversed all the damage I had put my hair through this past year leaving it stronger, silkier, and healthier. My hair felt better than it did before I even started working from home!
The results seriously speak for themselves. After using the K18 Leave-In Molecular Repair Hair Mask one time I could tell it was repairing my hair from the inside out.
No more hiding my hair - I was going to go back to work better than ever.
FIOR Vs Drunk Elephant. Which Is The Best Moisturizer?
We're always on the lookout for the best moisturizer. It's a staple in everyone's skincare routine and the most important product for happy, hydrated skin.
There are many facial moisturizers on the market and it can seem impossible to know the best one for you, but we decided to take on the task. Our editors recently tried one of the most popular moisturizers and one of the newer brands, that caught our attention after positive reviews going viral on TikTok. We're talking about: Drunk Elephant Protini™ Polypeptide Moisturizer and FIOR Perfecting Moisturizer.
Here's what we thought.
Key Similarities
- Both promise hydration
- Both come from brands that have been hyped up on #SkinTok
- Both are meant to be used on a daily basis
Key Differences
- FIOR is brand new and is not available at Sephora
- Drunk Elephant is meant to be used with the accompanying serum
- FIOR comes in squeeze bottles; Drunk Elephant comes in wide jar containers
- FIOR uses a special formulation called CBX
Drunk Elephant Protini™ Polypeptide Moisturizer
A Sephora favorite, the Drunk Elephant line is known for its clean ingredients, high-quality formulas, and fun, minimal packaging.
The ingredient list is impressive: Signal Peptide Complex of amino acids which bind moisture to the skin, Pygmy Waterlily Stem Cell Extract, Soybean Folic Acid Ferment Extract...
This product was very hit-or-miss. Some of our editors thought it was a fantastic moisturizer, but many found it underwhelming and didn't really notice a difference. It's also meant to also be used with the companion product, the $82 Protini™ Powerpeptide Resurfacing Serum. We figured if we weren't fans of the moisturizer, Drunk Elephant could just claim that's because we weren't using the serum with it.
This moisturizer nourishes the skin and claims to target aging and dullness, but it's suitable for all ages and skin types.
A 50 mL container goes for $68.
FIOR Perfecting Moisturizer
This one is brand new, so we didn't know many that have tried it yet, but their viral customer reviews got us thinking if we should be paying close attention. Simply put, we were instantly in love. It's a clean formulation with CBX (a blend of CBD & CBDA) with other skin-loving ingredients like Oat Kernel, Bark extract, Oleanolic acid, packed full of antioxidants and essential fatty acids to help reduce redness and hydrate skin.
The formula feels luxurious, super light-weight and you can feel it working. We enjoyed the slight cooling sensation from the wintergreen leaf, and it fully absorbs into the skin quickly leaving a soft-to-the-touch finish. It's perfect for right under makeup as it minimizes glare and excess sebum. We noticed a difference right away in our foundation applications with this as a base.
It's meant to revive and optimize skin for a healthy, hydrated look. We loved that the fragrance and packaging were gender-neutral and unique for gift-giving.
A 90 mL tube goes for $89.
Final Verdict
Although both of them have their pros and cons, and it's about what works for you, we have to say: FIOR is your best bet. Drunk Elephant's moisturizer worked well on some but not others - perhaps it would work better with the serum, but we'd rather not have to purchase a second product when we all got great results with FIOR's moisturizer on its own.
With FIOR, none of us had negative reactions, we didn't feel like the CBX factor was some gimmick, it felt high-end, and most importantly it made an immediate difference. Even though it's a new brand, it's legit. We can tell it's going to be the next big thing.
