Concerned by beauty industry scandals lately? We got you.
Whether it's big beauty brands still including harmful ingredients, or overpromising and under-delivering, we're tired of trying to cut through the noise.
We've finally found a brand we're throwing our support behind 100%: Thrive Causemetics. They're an inclusive makeup and skincare brand that strives to create the highest quality beauty products, and use their status as a reputable brand to give back!
Founded in 2015, they've already manufactured an award-winning mascara and given millions of products and dollars to different communities who could use the support.
Here's everything you need to know.
What is Thrive Causemetics?
They're a company that delivers iconic, high-performance products that are 100% vegan, cruelty-free and don't include any harmful ingredients, like parabens or sulfates
What products do they sell?
You can find anything for your beauty and skincare needs!
If you need a new mascara, get the Liquid Lash Extensions Mascara™ immediately. It lifts, lengthens, and provides incredible volume, thanks to a blend of castor seed oil, shea butter, Orchid Stem Cell Complex™, and Youth B5 Complex™ that help build healthy lashes over time. It's also so good, it looks like you're wearing falsies, and it never clumps or flakes (but still comes off with just warm water and a washcloth). Not to mention, it comes in a unique Brown Black shade which we love, as well as Rich Black.
There's the Brilliant Eye Brightener™ that instantly brightens your eye area with a universally flattering glow. It's easy to use, hydrating, waterproof and is the perfect accessory for any Zoom call.
We also love the Buildable Blur CC Cream™ with SPF 35 in 18 shades, the Infinity Waterproof Eyeliner™ in 7 colors, and their Liquid Light Therapy All-in-One Face Serum™ that mimics red and blue light therapy for a glowing complexion.
How much do they cost?
Prices are super affordable considering the high-quality and clinically-proven ingredients used. The Mascara is $24, and the whole line ranges from $16 to $62. The key here is incredible quality and efficacy at an affordable cost (for the beauty world).
How does the subscription work?
It's always optional, but if you want to guarantee free shipping, you can opt in to get certain products delivered every 1, 2, 3, or 4 months, so you never run out.
How do they choose ingredients?
First off, they're always 100% vegan and cruelty-free. They also work to source ingredients that replenish your skin, your lashes, your face, so they won't dry you out or cause harm.
What are people saying?
Not only has the brand grabbed an Allure Beauty award, but their products are beloved, with the Liquid Lash Extensions Mascara™ and the Brilliant Eye Brightener™ ascending to cult must-have status. Their colors are approachable and inclusive, they serve a wide range of skin tones, and the products have silky non-flaky textures.
How is Thrive Causemetics different from other organizations that give back?
They're extremely transparent about where your money is going, so you know it's going to actual causes. For every product purchased, they donate to help a woman thrive; they've already given $500,000 worth of Thrive Causemetics products to frontline workers battling Covid-19.
In 2020, they spread their donations across multiple organizations that support first responders, women experiencing homelessness, women fighting cancer, families facing food insecurity, racial justice advocacy, grocery + restaurant workers, women surviving domestic abuse, underserved marginalized youth, healthcare professionals, LGBTQ+ advocacy organizations, and women veterans.
Also, 100% of the profits of their Moisture-Enriched Hand Sanitizer is donated to the Black Women's Health Imperative, "the first nonprofit organization created by Black women to help protect and advance the health and wellness of Black women and girls."
We're tired of two shade offerings from brands that don't seem to care about what ingredients they use. Thrive Causemetics is the real deal when it comes to amazing products and using your brand as more than just a brand, but a way to support communities of women.