Tali Sharot's new novel explores the science behind changing people's minds.
With her new book, The Influential Mind, cognitive neuroscientist Tali Sharot has set out to map the psychological mechanisms that control how people react to information. The thesis of the book is simple: once beliefs are formed, people become very stubborn and it can be difficult to change their minds. That said, according to Sharot, by using specific techniques that better align with our natural tendencies, we can change people's minds much more easily. At first glance, this idea feels like a pop psychology platitude, something from Malcolm Gladwell or Dale Carnegie. Still, unlike many of her contemporaries, Sharot conducted many of the experiments discussed in the book herself, with many of her studies based on Peter Wason's theories on confirmation bias.