Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most revered and sought-after popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
Confirmation bias is the idea that people are more likely to look for and readily believe information that confirms their worldview. In a talk conducted with Google, Sharot showed the power of confirmation bias by playing a game with the audience. She wrote down the numbers two, four, and six. She then asked two questions. The first, was to come up with a set of three numbers. She would then tell the person whether or not those numbers fit the rule. After this, the person was asked what the rule is. The majority of people guessed trios like eight, ten, and twelve, and when asked what the rule was, said something about even numbers. In reality, any series of escalating numbers would have fit Sharot's rule.
This exercise illustrated our tendency to formulate strong beliefs based on limited data, and the immediacy with which we look for confirming evidence. The purpose in this exercise was to demonstrate how easily we pick evidence that comports with our beliefs, and how rarely we challenge those beliefs once we have them. Nowadays, with information so readily available, it's easy to go online and find evidence to backup any belief under the sun. With this in mind, it's easy to see how America became so socially and politically polarized.
Tali Sharot discussing her theories
Sharot goes on to explain even further, and discusses a few experiments she conducted regarding the way we reckon with data. According to her, beliefs can directly interfere with our ability to understand information. This phenomenon isn't exclusive to people with cognitive impairments either. It would seem, according to Sharot, that most people aren't hardwired for doubt. This behavior also extends to the world of debate. By using MRI machines, Sharot was able to measure the brainwaves of people in conversation, and was able to show that when two people agree, confidence in an opinion rises. On the flipside, brainwaves more or less shut down when people disagree. While this isn't surprising to anyone who spends Thanksgiving with their family, it's always worth noting when idiomatic beliefs, through careful study and observation, bleed into the world of cognitive psychology.
Tali Sharot with her Time cover
The real question is, now that we have scientific proof that these phenomenons govern our behavior, how do we use this information to our advantage? According to Sharot, we react to positive information similarly to the way in which we react to tangible rewards. When it comes to bad news however, our brain tends to prefer ignorance and "frantically distorts" information that a person doesn't agree with. The way to successfully discuss our differences is by framing them in ways the brain will naturally understand. For example, people learn more from good news than they do from bad. People also tend to believe positive statistics more than negative ones. By approaching a conversation from the positive, a person is more likely to be successful in convincing others of their point of view.
It'd be easy for an uninformed or casual reader to walk away thinking that The Influential Mind is about the power of positivity, and that Sharot's experiments are anecdotes designed to support this idea. This is the problem with pop psychology writ large. It forces brilliant scientists to condense their research. While the book is good for readers looking for a working knowledge of Sharot's theories, it necessarily eschews certain details in favor of readability. It's a good primer, but after finishing the book, more curious readers will probably want to dig into Sharot's academic papers in order to gain a stronger understanding of her work.