Trump's New Campaign Hotline Is a Cry for Help

Donald Trump's 2020 campaign created a hotline that makes leaving a message for the sitting U.S. President as easy as voting for your favorite contestant on America's Got Talent.

If reports that Trump is expressing concerns to close associates that impeachment is "a real possibility" are true, there's now a hotline to provide him reassurance and support. But the 1-800 number isn't for him to call; it's for his supporters to leave him personal messages ending with "thank you, President Trump!"

The first re-election ad for 2020 aired on CNN this week, and it oddly features Trump's campaign manager, Brad Parscale. Dead-eyed, Parscale recites, "President Trump has achieved more during his time in office than any president in history." Of course, the timing of the ad begs a few questions about this assessment, as the Washington Post notes that every organization led by Trump over the last 10 years is currently under investigation.

Parscale continues, "We have a booming economy, historically low unemployment, including the lowest unemployment rate for minorities in history." At least this is a more grounded statement, considering unemployment rates reached a 50-year low in October due to the fact fewer people are participating in the workforce—due to lack of skills, opioid addiction, high college enrollment, and lower rates of female employment. To evince the viewers of this accomplishment, the 1-minute-long ad flashes some B-roll of smiling laborers at assembly lines.

"We need to let President Trump know that we appreciate what he's doing for America," Parscale says later in the ad. "That is why I need every Trump supporter to pick up a phone right now and deliver a personal thank you to your president." Closing the segment with a waving American flag, the instructions to "call 1-800-684-3043 and press 1" make leaving a message for the sitting U.S. President as easy as voting for your favorite contestant on America's Got Talent.

After the ad's first run, journalist Yashar Ali shared the video on Twitter, pointing out that calling the hotline leads to a brief recording service asking for your name and adoration for Trump's administration–promptly followed by an appeal for a campaign donation.

If callers are unsure if they want to contribute, Parscale's voice reminds them how much Trump needs their support. His crackling recording says, "But President Trump is under vicious, daily attacks from the fake news media and far-left Democrats who want to implement the radical socialist agenda." His appeals ends, "They will stop at nothing to overturn the election and remove your president from office."

So who's calling the hotline? Jimmy Kimmel called a mock number on his show Tuesday night, thanking Trump for "making it okay to use casual racism on Facebook." Twitter users shared the cutting messages they'd like the president to hear, including CNN analyst Renato Mariotti, who responded to the claim that "President Trump has achieved more in his time in office than any president in history" with sounder examples, "Lincoln freed the slaves. FDR led us to victory in World War II."

At the very least, thank you, President Trump, for creating an excellent service to drunk dial.

Meg Hanson is a Brooklyn-based writer, teacher, and jaywalker. Find Meg at her website and on Twitter @megsoyung.

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