When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
The view was actually...interesting?
Donald Trump Jr. appeared on this morning's episode of The View with his partner Kimberly Guilfoyle as part of the promotional tour for Trump Jr.'s new book, Triggered: How the Left Thrives on Hate and Wants to Silence Us.
Meghan McCain Confronts Donald Trump Jr. on His Father's 'Character' | The Viewwww.youtube.com
If the purpose of the interview was to provoke as much drama and incoherent cross-talk as possible, it was a wild success. The insanity opened with Meghan McCain at her passive-aggressive best, insisting that people "miss the soul" of America, and asking if Trump Jr. felt good about his father insulting the gold star Khan family. From there things devolved into defensive accusations of blackface and rape-minimizing, rehashing of the Trump-McCain feud, and Whoopi Goldberg loudly pleading for an unspecified someone to apologize. Meanwhile, whoever runs Trump Jr.'s Twitter account was already on the offensive, digging up the video of Joy Behar discussing her "beautiful African woman" costume from 50 years ago.
How is it not blackface?
As the interview continued, Trump Jr. deflected questions about Ukraine—and his tweet containing the name of an alleged whistle-blower—by calling out ABC and CBS for cooperating in the reported firing of an employee who recently leaked footage of anchor Amy Robach. The footage in question exposed an apparent top-down effort to bury the Jeffrey Epstein story. Jeffrey Epstein, of course, was the wealthy financier at the center of an elite pedophile ring who didn't kill himself in his cell in the Metropolitan Correctional Center in August.
Try to ignore the fact that this was leaked by Project Veritas...
Apart from this public service, the whole interview was a mess. It should have been obvious to anyone watching that it was not going to go well. Along with the extensive history of vitriol passing between the Trump family and the hosts of The View, Trump Jr.'s appearance was a dead giveaway. He looked gaunt and waxen, his forehead slick with a sheen of cold sweat, eyes wild, red, and swollen with exhaustion. It was hard not to be reminded of Kendall Roy in the season two premiere of Succession. The haggard interview where his sister says he's "like a sweaty corpse," and his brother-in-law compares him to "an unshaven candle."
Of course Kendall Roy's rough appearance in that interview is tied closely to his cocaine addiction. While it would be inappropriate to suggest that Donald Trump Jr. has any relationship with stimulants, it would explain his frenzied cadence as he declared that "it is worth it, when I go around the country, and I see people who are affected by these policies, who are getting to live their American dream again," his words tripping over each other in the race to slip past his bleached-white teeth.
Triggered was published on Tuesday and has received rave reviews for containing delightful stories, like the time Donald Trump let Trump Jr. play video games with Michael Jackson and how that means he's not racist. It's available now, wherever awful ghostwritten books are sold.
Trump's words and actions have led our country into a terrifying state, a state in which the president has put people of color in severe danger.
This week the Republican party has only helped to fuel Donald Trump's racist fire. For many, this isn't surprising. Trump began his attacks during his first campaign, targeting Mexican-Americans and generalizing them as "drug dealers, criminals, and rapists." Once he was elected, Trump enforced a xenophobic Muslim ban and continued to fuel the fire of white supremacy. Now, immigrants seeking asylum are dying in American custody. Overall, Trump's words and actions have led our country to a terrifying state, a state in which the president has put minorities and POC immigrants in severe danger.
A lot has happened within the last seven days: It's harder than usual to keep up with Trump and his minions' actions. Here's a timeline to help get you up to speed.
Vice President Mike Pence and Republican Senators Lindsey Graham, John Cornyn, and Mike Lee visited a detention center in McAllen, Texas. The government officials observed around 400 men crammed in cages with no mats, no pillows, and barely room to sit down. The four men did not speak to any of the 400 immigrants and stayed in the detention center for only 90 seconds.
Vice President Mike Pence Visits Texas Migrant Detention Center | TODAYwww.youtube.com
Only two days later, President Donald Trump took to Twitter to advise "progressive" congresswomen that, instead of participating in American politics, they should "go back and help fix the totally broken and crime infested places from which they came." The tweets were sent in the midst of ICE raids occurring across the nation. The tweets' purpose was clear: Create hysteria targeting people of color in hopes of eradicating the immigrant population.
....and viciously telling the people of the United States, the greatest and most powerful Nation on earth, how our… https://t.co/xPRSZHNNAd— Donald J. Trump (@Donald J. Trump) 1563107272.0
A day after Trump's tweets, Senator Lindsey Graham, who once called the President a "race-baiting, xenophobic, religious bigot," defended him, proclaiming, "AOC and this crowd are a bunch of communists… they're Anti-Semitic. They're anti-America."
Lindsey Graham's Fox News MELTDOWNwww.youtube.com
On Tuesday, the House voted to condemn the President for his racist rhetoric. A President of the United States has not been formally rebuked a president in over a century. While the House voted in favor of the symbolic motion, the numbers included 240 Democrats in favor and 187 Republicans against. It's noteworthy that only four Republicans voted in favor of condemning the president's racist tweets.
That same night, Louisiana Senator John Kennedy referred to Rep. Alexandria Ocasio-Cortez (New York), Ayanna Pressley (Massachusetts), Ilhan Omar (Minnesota), and Rashida Tlaib (Michigan) as the "four horsewomen of the apocalypse."
John Kennedy Blasts The Squadwww.youtube.com
On Wednesday, during President Trump's rally in North Carolina, he again attacked the group of freshmen congresswomen, explicitly targeting the Minnesotan representative, a Muslim, and Somalian refugee, Ilhan Omar. His supporters began chanting, "Send her back." The president stood silently for a mighty thirteen-second pause, head held high, as he proudly looked upon his supporters.
'Send her back': Trump batters Ilhan Omar on campaign trailwww.youtube.com
The morning after, two of Twitter's top trending hashtags were #IStandWithPresTrump and #IStandWithIlhan. A few hours later, a few GOP members finally spoke out about the chants. Senator Marco Rubio called the targeting of Representative Omar "grotesque." A few other Republican Congressmen also spoke out on Twitter:
I deeply disagree with the extreme left & have been disgusted by their tone. I woke up today equally disgusted - ch… https://t.co/hlIxUraFva— Adam Kinzinger (@Adam Kinzinger) 1563455793.0
Though it was brief, I struggled with the “send her back” chant tonight referencing Rep. Omar. Her history, words… https://t.co/uHL8TNlr4k— Rep. Mark Walker (@Rep. Mark Walker) 1563418882.0
Trump later said he was "not happy" with the chants. When asked why he didn't stop the crowd, he answered, "I think I did—I started speaking very quickly."
Trump disavows supporters chant of 'Send her back!' at rallywww.youtube.com
The same day, John McCain was also trending on Twitter. Former Representative of Florida, David Jolly, tweeted about how he missed the moment when John McCain cut off a woman claiming Barack Obama was an "Arab."
Missing this moment this morning. https://t.co/XPMmIH4PjF— David Jolly (@David Jolly) 1563453537.0
Senator Chuck Schumer also referred to the moment while addressing his colleagues.
Chuck Schumer: "The only way Pres. Trump will stop is when Republicans on the other side have the honor, the decenc… https://t.co/oR8NdLMPru— Kyle Griffin (@Kyle Griffin) 1563469210.0
Finally, to end this appalling timeline on a high note, here's a video of Minnesotan Representative Ilhan Omar returning home to the Twin Cities. Watch as she's celebrated below:
Congresswoman Omar just arrived back in the Twin Cities. https://t.co/ZiFqWnDJgQ— Tom Hauser (@Tom Hauser) 1563486133.0
Gone at 81, his legacy will live on
Thoughts and prayers are ringing in with harmony at the news that Senator John McCain lost his brave battle with brain cancer. A life well-lived, filled with strength and struggle, wins and losses, and ups and downs, McCain's 81 years on Earth have left a mighty legacy, one that his family will forever cherish, politicians from both sides of the aisle appreciate, and Americans admire.
Political affiliations aside, most agree that McCain was a true hero – in every sense of the word. Be it his unimaginable imprisonment in Vietnam, his devotion to his family, his thoughtful approach to politics, or his courage against cancer, McCain made a difference, created conversation, and gifted us with values and integrity that seem to be otherwise slipping away.
McCain once wrote, "I made a small place for myself in the story of America and the history of my times." But many would argue his place was far more profound. His life as a warrior, an independent voice among the Republican party, and a true leader among colleagues and candidates, McCain's drive, determination, and duty to our country never waned and was welcomed by those who subscribed to his sensibilities, wanted something better to believe in, and a future to look forward to.
On the campaign trailuselectionatlas.org
As reported by NBC News, "'With the senator when he passed were his wife, Cindy, and their family. At his death, he had served the United States of America faithfully for 60 years,' McCain's office said in (a) statement."
Known for his wit as much as his work on Capitol Hill, McCain's fair and balanced take on issues gained him well-deserved recognition and camaraderie. As NBC News eloquently explains, "In his 36 years in Congress, McCain became one of the country's most respected and influential politicians, challenging his fellow lawmakers to reach across the aisle for the good of the country. On a variety of issues — torture, immigration, campaign finance, the Iraq War — McCain was often known as the moral center of the Senate and of the Republican Party."
A father's love www.etonline.com
His daughter, Meghan McCain, shared, "All that I am is thanks to him. Now that he is gone, the task of my lifetime is to live up to his example, his expectations, and his love." Perhaps we can all take something from his example and use it to raise the bar, challenge ourselves, and show compassion when it counts.
I love you forever - my beloved father @SenJohnMcCain pic.twitter.com/Y50tVQvlVe
— Meghan McCain (@MeghanMcCain) August 26, 2018