Billie Eilish is perhaps the most talented artist of our generation…and I don’t throw that around lightly. At only 13, Eilish wrote “Ocean Eyes” alongside her brother Finneas and launched her prolific career. And at the fair age of 22, Eilish has 24 GRAMMY Award nominations and nine wins, two Oscars, two Golden Globes, and countless other accolades.
Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most revered and sought-after popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
Follow the Science - Accepting The Temporary During COVID-19
And how do we apply the principle of "the temporary" not only to science but to our daily lives?
On a daily basis, we hear that we should "follow the science" with regard to COVID-19. What does that mean in the context of COVID, exactly? Moreover, based on humanity's lived experience of "following the science" what does that mean in general?
By definition, "science" consists of establishing and testing falsifiable hypotheses. Once tested, a hypothesis becomes established as fact until some new element of the testing environment finds it wanting in some respect.
As a result, scientists - or, more likely, a lonely iconoclastic scientist - test a new hypothesis that refines, or even explodes, the previous hypothesis resulting in a new hypothesis. That new hypothesis becomes the latest established fact and subsequent generations marvel at their benighted ancestors who accepted the previous hypothesis.
In other words, "following the science" means accepting the temporary positions of constantly evolving human knowledge. Such knowledge has been historically disproven when more refined measurement, better information, or a genius insight comes along. Given the shortening interval required to double the total sum of human knowledge, these positions become ever more temporary.
In terms of the development of geocentric astronomy, consider the millennium that passed from the ancients to Ptolemy. A mere 500 years passed before Copernicus revolutionized the field with heliocentrism. Only 200 years elapsed before Newton elucidated the laws of motion and gravitation.
True, it was the same 200-year interval that lapsed before Einstein's quantum leap to his theory of relativity. But less than 30 years later Fr. Lemaitre posited the Big Bang theory. Since then our knowledge of physics has evolved at such a dizzying pace that every few years there are groundbreaking discoveries that change our conception (or at least scientists' conceptions) of the universe.
Here's the point: when we "follow the science" we are correct for increasingly short intervals of time. This is because we are continually learning that fundamental elements of our understanding are wrong, or woefully incomplete.
Systems we use to describe the world have gaping holes that render a system such as geo-centrism obsolete with the introduction of heliocentrism. It was inevitable that heliocentrism would be usurped by the concept of an infinite ever-expanding universe - revealing our previous understanding to be at a preschool level compared to a doctoral program.
Following the science has long been the refuge of totalitarians. How did White Supremacists in the antebellum South justify their critical race theory? With science - carefully reasoned studies and tracts that they claimed to demonstrate the genetic inferiority of Blacks.
How did the Nazi party justify its version of critical race theory? With science - carefully controlled experiments on supposed genetic deficient populations carried out by the likes of Mengele.
How did the 20th-century Marxists justify wiping out millions in the Ukraine, the Cultural Revolution, or the Killing Fields - just to name a few? With science - as they touted the revealed truth of Social Science that requires the inevitability of class struggle.
Even the Catholic Church - a supposed "enemy of science" - actually suppressed Galileo in the name of science. The real charge against him was not disagreement with his theories, but that he presented the theories as fact in the face of established science at the time.
Pick your bugaboo authoritarian regime at random and you'll find that each and every one bases its authority on "science".
So, let's bring this back to COVID.
The very same authorities have told us to "follow the science" all along. Not surprisingly, that science is constantly changing. COVID seemed nothing more than a nuisance until it turned into an existential threat to humanity that required shutting down our economy.
That shutdown was supposed to be two weeks so that we could flatten the curve. But then it turned into the oxymoron of eradicating an unstoppable, communicable virus.
Wearing masks was unnecessary until it turned out to be necessary. The virus wasn't transmitted person-to-person until we realized it was transmitted person-to-person.
The Swedish approach to minimizing economic lockdown was a grossly negligent mistake that put lives at risk. But then we realized that lockdowns themselves caused more human harm and suffering than the actual virus. This goes on and on, with breathless anxiety-inducing instructions as to what we should do as responsible citizens.
If we give this a charitable reading, we can assume people are acting in good faith who realize that their "science" changes rapidly as human knowledge of COVID expands. If true, then we should take their revealed science with a healthy dose of salt and wait for it to change in short order.
If we give it a less than charitable reading, then we can assume that this is an agenda propagated by authoritarians seeking power. In an election year during which so much power is at stake, this notion isn't at all far-fetched.
As for me, I go back to simple scientific discussions about diet. During my lifetime I've seen amusing swings in scientific opinion in this regard.
Are eggs good or bad for you? Sometimes eggs have been viewed as a death sentence by cholesterol consumption - guaranteed to give you a heart attack. At other times, eggs have been touted as an essential part of your diet that promotes brain health.
Is red meat good or bad for you? Sometimes red meat lurks as a killer. At other times red meat leads the way to weight loss and energy.
As it happens, I like both eggs and red meat. Indeed, I find myself to be more energetic, happier, and more productive when I include both in my diet. Others may disagree based on a different lived experience. Fine by me, but I suspect a scientist won't convince either one of us one way or the other. After all, we have our actual experience.
So, when people tell you to "follow the science" my recommendation would be to study this rapidly changing and evolving body of knowledge and get to understand what science actually means.
Further, I'd suggest that you question the agenda of anyone who presents "science" as a settled matter that only supports their own conclusions.
Finally, I'd suggest that the practicality of your own lived experience counts for much more than esoteric theory. After all, whether explained by Ptolemy, Copernicus, Newton, or Einstein, we find our feet firmly on the ground.
Margaret Caliente is a professional athlete turned internet entrepreneur and Manhattan-based journalist.
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