When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
A (not-so-brief) Timeline of Trump Administration Turnover
This White House has the highest turnover of any recent administration. Who's leaving?
Trump's staff has the highest turnover within the first year out of the past five administrations. So far, as of April 16, 2018, a total of 32 of staffers and cabinet members have either resigned or been fired. While turnover is expected in the high stress environment of the White House, the frequency of exits is unprecedented. Who are the administration members who have left and been replaced? Here's a timeline of the most important officials who have left the administration.
Feb. 13, 2017 — National Security Adviser Michael Flynn was the first to be forced out of the administration. This was over concerns that Flynn lied to administration officials about the nature of his conversations with the Russian ambassador to the United States.
May 9, 2017 — FBI Director James Comey was fired. Trump said he felt frustrated by Comey's testimony about the FBI investigation into Russia's meddling during the 2016 campaign and the possible contacts with Trump advisers. This came out after the administration said Trump fired Comey based on recommendations from Attorney General Jeff Sessions.
June 2, 2017 — White House Communications Director Mike Dubke resigned from his post. He told colleagues that his reasons were personal.
July 21, 2017 — White House Press Secretary Sean Spicer resigned. This followed after he had told Trump he disagreed with his appointment of Anthony Scaramucci to replace Dubke as communications director.
July 28, 2017 — White House Chief of Staff Reince Priebus was forced out of his position after a tumultuous six months in the position. He was widely viewed as weak and ineffective.
July 31, 2017 — White House Communications Director Anthony Scaramucci was fired days after just 10 days. This came after ranting to a reporter about his co-workers. He described them as paranoid and mentally ill while throwing in a few choice curse words. Scaramucci was fired by the new chief of staff John Kelly.
A visual timeline of Trump Administration exits Graphic by Lauren Aguirre
Aug. 18, 2017 — Chief Strategist Stephen Bannon was fired shortly after Kelly took over as chief of staff. Bannon was a highly controversial figure in the administration. He was a former head of Brietbart News — a far right-wing website that puts a heavy spin on its stories.
Aug. 25, 2017 — Adviser Sebastian Gorka was forced out shortly after Bannon left the administration. He was a former Breitbart News writer and was closely aligned with Bannon.
Sept. 20, 2017 — Director of Oval Office Operations Keith Schiller resigned shortly after Kelly came in as chief of staff. Schiller was a longtime aide and bodyguard to Trump since before he started his political career. Schiller was hired by the Republican National Committee.
Sept. 29, 2017 — Secretary of Health and Human Services Tom Price resigned surrounding controversy that he used taxpayer money to fund thousands of dollars in travel bills and chartered flights.
Dec. 13, 2017 — Communications Director for the Office of Public Liaison Omarosa Manigault Newman was fired by Kelly. Newman was a former contestant on Trump's reality show The Apprentice.
Jan. 18, 2018 — Chief of External Affairs for Corporation for National and Community Service Carl Higbie resigned after CNN reported on disparaging remarks he had made in the past about black people, Muslims, LGBT, and veterans with post-traumatic stress disorder.
Jan. 31, 2018 — Director of Centers for Disease Control and Prevention Brenda Fitzgerald resigned over her financial investments in tobacco and health care companies that created potential conflicts of interest.
Feb. 7, 2018 — White House Staff Secretary Rob Porter resigned a day after his two ex-wives accused him of physical abuse during their marriages.
Feb. 9, 2018 — White House Speechwriter David Sorensen resigned after reports of accusations from his ex-wife saying he abused her during their marriage.
March 13, 2018 — Secretary of State Rex Tillerson was fired by tweet. Trump had posted that he would replace Tillerson with Mike Pompeo, the CIA director.
March 22, 2018 — National Security Adviser Lt. Gen. H.R. McMaster resigned after it became clear that Trump no longer wanted him. He was replaced by John Bolton, who is a hardline former U.S. ambassador to the United Nations.
March 28, 2018 — Secretary of Veterans Affairs David Shulkin was fired by Trump after weeks of uncertainty. He was replaced by Trump's White House physician Dr. Ronny Jackson, a rear admiral in the navy.
March 29, 2018 — White House Communications Director Hope Hicks resigned. She had worked with Trump for years and was an important adviser on the campaign. In late February, she announced that she would resign in the coming weeks.
- Trump: the firing and the hiring ›
- 'Hire the best and fire the worst': Trump proposes biggest civil ... ›
- Trump Fires Anthony Scaramucci 10 Days After Hiring Him ›
- You're fired? How Trump gets rid of people - CNNPolitics ›
- Hire and Fire: Here is a list of people sacked by Trump administration ›
- Hired and Fired: the Unprecedented Turnover of the Trump ... ›