Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
Dying While Dying: COVID-19 & Police Brutality in Black America
We looked for 2020 to be the year of Exodus from all of the strife of the previous decade(s). But, it seems that we might have to endure a few more plagues before we see the Promised Land.
The COVID-19 pandemic has caused an unprecedented paralysis in the world both economically and emotionally. Millions are without jobs, adequate health care, and engaged leadership. African Americans are the most impacted by the disease. As of June, there have been over 21,000 COVID-19 related deaths in the Black Community nationwide. Pre-existing health conditions and challenging living situations act as barriers preventing proper social distancing and protection/recovery. Though coronavirus is an unexpected nemesis for Blackness to combat, an old foe is still ever-present.
Currently, foreign and domestic protests and riots have erupted in response to the multiple deaths of unarmed Black men and women at the hands of law enforcement. The murder of George Floyd in Minneapolis, Minnesota, on Memorial Day has captured the world's attention. In an 8 minute and 46-second clip, America has yet another lifelong lasting image of an unarmed African American male screaming, "I Can't Breathe" - an unholy sequel to the video of Eric Garner uttering those exact words in 2014 as his life was brutally driven from his body.
If Floyd's death was the explosion on a global scale, then Breonna Taylor's death was undoubtedly the fuse. Back in March, the 26-year-old Louisville EMT worker was fatally shot eight times when the Louisville Metro Police Department entered her home serving a no-knock warrant.
Overwhelming feelings of helplessness, anger and fear due to coronavirus, coupled with the recent murders at the hands of the authorities, have exacerbated our current temperaments. We are expected to adhere to the pleas of law officials and politicians to shelter in place and social distance when the particular cases of Floyd and Taylor indicate the antithesis of these requests when put into practice by the police.
While dealing with a faceless adversary in COVID-19, African Americans remain engaged in an ongoing battle with a known opposition. Black people have become savants at juggling multiple issues of our survival. But balancing civil unrest and possible contagion simultaneously, and at this magnitude, is an ask that is too great - despite our resiliency.
At the risk of further spreading coronavirus, the streets are running wild with rebellion. However, the sickness of racism, of injustice, is a pandemic that has been ever-present since this country's inception. We looked for 2020 to be the year of Exodus from all of the strife of the previous decade(s). But, it seems that we might have to endure a few more plagues before we see the Promised Land.
Dwayne "Deascent" Gittens is a Hip Hop artist, On-Air Personality, & Content Creator from The Bronx. Follow him on Instagram & Twitter @Deascent.
Oh yeah....I AM Black
An honest reflection on race, inequality, and justice in America
February 26, 2018 will mark the six year anniversary of Trayvon Martin's death. His killer, George Zimmerman, was acquitted of all charges on July 13, 2013. The tale of unarmed black men being killed in America is one that seems to be never-ending. Stories of unarmed African Americans being gunned down at the hands of law enforcement circulate throughout the news cycle as frequently as weather updates.
Trayvon became a martyr at only 17 years old. His death was the pinch that woke America up from the dream of "racial equality" that had been conjured with the election of our first Black president four years before his murder. The Dog-whistle-politics that stemmed from this case would've made Lassie's head explode. Rightwing talking heads went as far as to blame Trayvon's death on the hoodie he was wearing. Some feel that had he not been wearing said hoodie that made him look "suspicious," Martin would still be alive today.
I was 24 when Trayvon's young life was taken from him. I didn't grasp the magnitude of the situation when it happened. Not because I didn't have sympathy for a life being lost, but because I didn't understand why so much emphasis was put on race. To me, Zimmerman was just another trigger-happy hick with emotional issues. Plus, I had grown weary of my people automatically dubbing something as racist when the offender wasn't a minority. I wasn't that naive that I believed racism didn't still exist. I also didn't think that it would still be so obvious in 2012. I, too, rocked gently to sleep by the lullaby "Yes, We Can!" As more and more cases like Trayvon dominated the media, I started to run out of excuses as to why these killings weren't an offshoot of racist behavior.
I could understand one or two every few years, but it was almost everyday I was hearing that a brother without any weapon was killed by a cop. I couldn't say that it was specific to one area either. These killings were happening in different parts of the country. Now at 30, I'm more aware that the scales of justice rarely tip in the favor of people who share the same skin color as myself. That coded language used to describe people of color is no longer encrypted. I find this sort of tension in my body whenever I'm in the presence of law enforcement even though I'm not doing anything illegal. I think about my contrasting mind state from the time when Trayvon was killed compared to now, and I ask myself "Why was I so disconnected from my blackness?"
At a certain age, I felt that being thought of as a Black person first and foremost was very limiting. The fact that I was black was obvious, but I did not feel it needed to be my primary identity. In my mind, I felt being connected to my blackness meant that I went around introducing myself like "Hi, I'm Dwayne! I'm Black! A pleasure to meet you!" My family is Black and we lived in a Black neighborhood. I enjoyed "Black" things like Hip-Hop music, soul food, and basketball. I had Black teachers all the way up until high school. In elementary school, they made us read poems by Langston Hughes and books by Lorraine Hansberry. During Black History Month, the students put on performances for the whole school. My "Black Card" had been validated a long time ago in mine eyes.
Fast Forward to Cardinal Spellman High School and suddenly I'm exposed to different cultures on a broader level. I'd been around black people my whole life, so I became fascinated with the idea of interacting with students from other ethnicities. I developed friendships and relationships with people from other races that I've maintained to this day. I still managed to fit in with the black students to an extent because I was the designated rapper, but not as much as I would've liked. Our common interests weren't in abundance. They were into the latest Jordans, 106 & Park, and going to the movies at Bay Plaza. I was into The Simpsons, Linkin Park, and perfecting the concept of being the Emo kid from the hood. I wasn't a jock, a troublemaker, class clown, or a Straight-A student. I was just Dwayne, an individual, not just another Black kid.
Unbeknown to me, I've experienced racism and racial profiling as an adult on various occasions. I say "unbeknown" because at the time I didn't think of it as such. I've been stopped by a police officer, frisked, and asked if I was on probation or parole. I remember visiting a friend who lived in a predominantly white neighborhood. I was stopped by a patrol car because according to them, one of the residents said there was a man in a hoodie that looked "suspicious" (There goes that word, again). I would visit my white friends and have dinner with their families. They were warm, inviting, and treated me like one of their children. Later, I would discover that they would use racial slurs towards Black people in casual conversation among each other. These slurs weren't directed towards me in particular, but the "bad ones." I was one of the "good ones."
I didn't get what made me so "different" in their eyes. Was it because I had gone to parochial school for a great portion of my upbringing? Was it because I was great at articulating myself? Was it the fact that I could speak Italian? I felt I was privileged being able to be in places that a lot of black people weren't. To me, I felt I had transcended race and I was being judged by the content of my character not the color of my skin. I was Dr. King's dream personified. I had encountered people who loved Black culture, but for some reason didn't love Black people the same way. I went from feeling like a king to a jester.
There will never be a time in this country when race and color won't be a factor. It's a sad reality that we don't want to embrace, but an honest one nonetheless. As a youth, I held firmly to this concept of being an individual first and a skin color second. I was conditioned to think that the darkness of your skin was not a restriction on your ability to succeed. Though that may not have been one hundred percent the case for me, it does not mean that it hasn't the case for others. Trayvon Martin would've turned 23 February third of this year. Racial profiling and devilish acts are reasons why he wasn't here to celebrate it. His story is another reminder of America's continuous misunderstanding and mistreatment of its people of color.
I no longer feel that being recognized as an African American man first is an attempt at marginalization. I cherish my blackness more than I've ever had before. I'm still an individual, but I am an individual who shares the plight of others who look just like me. We are far removed from slavery and Jim Crow in regard to time. However, the lingering effects are hovering over our nation like one big divisive black cloud. My experiences have led me to a sobering revelation. That revelation is that you may forget what you undoubtedly are, but there will be people and situations for better or worse that will remind you.