When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
We're here, and we're growing in numbers.
Everybody knows that young people have the lowest voting turnout rates of any demographic. It's a statistic that's often used against us to support allegations that we're lazy, self-involved, and too apathetic to care about the future of politics. For some of us, that's true. But within that 18-29 year-old demographic, there's a community that's too often overlooked.
A recent estimate from Pew Research Center finds that naturalized citizens will comprise about 10% of the eligible voters in the 2020 election–that's about 23 million people, a 93% increase since 2000. That's right: We're here, and we're growing.
The power of naturalized citizen voters shouldn't be underestimated. Generally speaking, voting turnout rates of naturalized citizens are higher than natural citizens. According to Pew, 34% of naturalized citizen voters are Latinx and 31% identify as Asian; in each of those communities, more foreign-born immigrants show up to vote than non-immigrants. Where are these voters located? 56% of U.S. immigrants reside in the country's four most populated states. Of course, these are also the states with the most members of the electoral college: California (55), New York (29), Texas (38), and Florida (29).
It's no wonder why naturalized voter turnout would be high. Even as a naturalized citizen since I was one and a half years old, I can't take my right to vote for granted. Not even my jaded attitude as an academic or an irony-poisoned millennial can make me forget that 55 years ago, people like me were barely allowed into this country, thanks to immigration quotas and plain discrimination. The Immigration and Nationality Act of 1965 eliminated the quota system, and while the new immigration policy still favored northern and western Europeans, the law allowed increased flow of immigrants from Asia, Africa, and Latin America.
Amidst today's immigration crisis under the Trump administration, a growing number of voters are immigrants or the children of immigrants and shouldn't be ignored or dismissed. Even if immigration trends stay the same (rather than increase, as they are more likely to), then today's 10% of voters who are naturalized citizens will become at least 20% by 2040, with immigrants predicted to be the driving force of population growth in the U.S. in coming years.
These numbers impact the turnout of young voters like me and young people's investment in the policies and overall political system, which has turned away people who looked like me and which may turn away those people in the future if policies aren't changed. I'm a naturalized citizen, so I vote.
It's time we stop acting like the leading Democratic candidate is the only old guy who's ever had a heart attack.
Whoever your pick might be in the 2020 Presidential Election, there's an overarching issue that's been largely prominent: the age of the Democratic front-runner, Bernie Sanders.
At 78, Sanders would be the oldest elected president in the country's history (a title currently held by Trump). The topic of his health became more hotly debated after he suffered a heart attack last October, resulting in him having two stents inserted. Though he bounced back to give one of his best debates yet that very same month, critics have been quick to cite Sanders' declining health as a hindrance to his electability. The backlash is getting even louder as Sanders claims he won't divulge his comprehensive health records. "We have released a detailed medical report, and I'm comfortable on what we have done," he said this week during a CNN town hall.
Sanders' campaign has released letters from three doctors who all asserted the senator is in good health. "I do not see a reason why he would not be able to function effectively in a high stress job," said Dr. Mary Ann McLaughlin, director of cardiovascular health and wellness at Mount Sinai Heart in New York. Why are Sanders' opposers so adamant that his health will fail him in office?
Yes, the senator is the oldest candidate in the race, but not by much: Michael Bloomberg and Joe Biden are 78 and 77 respectively, while Sanders' fellow progressive Elizabeth Warren is 70—the same age as Trump when he was elected. The health of Bloomberg, Biden, and Warren hasn't been scrutinized nearly as much as Sanders'. Sure, he might be the only one of the bunch who's suffered a heart attack, but that alone shouldn't be a disqualifier; notable politicians including President Dwight D. Eisenhower, President Lyndon Johnson, and Vice President Dick Cheney all proceeded with lengthy, successful careers in office despite suffering heart attacks early on.
A heart attack should not render an otherwise healthy candidate unfit for presidency, and Sanders' campaign has offered enough proof of his well-being. Our country's entire history has been predominantly dictated by old white men—why make an exception for someone who can actually instigate radical change?
Why are we overlooking the brightest hope for America's future?
With 17 Democratic candidates vying for the chance to oust Trump in the 2020 presidential election, we're witnessing divides within the party that hammer home the fact that politics are infinitely nuanced, complicated, petty, and—forgettable? For some reason, Michael Bennet, the 54-year-old Colorado Senator whose face is as symmetrical and innocent as Mrs. Potts in Beauty and the Beast,is often overlooked in the race for the White House. But you are doing yourself a disservice—nay, an offense—if you haven't familiarized yourself with his campaign platform, his experiences as a Senator and as superintendent of Denver's school system, and his initiatives as a member on the Committee on Agriculture, Nutrition and Forestry; as well as the Committee on Finance and the Subcommittee on Energy, Natural Resources, and Infrastructure.
Basically, Michael Bennet might covertly be the sh*t. Consider the evidence:
Look at that face! He looks like the Brave Little Toaster!
He's Good with His Hands
Listen: Bennet's home state of Colorado has a lot of land to farm. In fact, agriculture contributes up to $40 billion to the state's economy each year and accounts for over 173,000 jobs. As state Senator, Michael isn't afraid of dirty work. In 2019, he penned an op-ed in The Wall Street Journal calling out the ways that "Trump Has Been Bad for Farmers." What's the farmer's equivalent to throwing down a gauntlet? Throwing down a...hoe? Anyway, Michael's pushed for legislation to create jobs and protect dairy farmers, as market instability has endangered their livelihood, and he openly "believes a resilient agricultural sector is vital to a strong economy. This is certainly true in Colorado, where farming and ranching are a proud tradition and generate more than $40 billion in economic output each year. As a member of the Senate Committee on Agriculture, Nutrition, and Forestry, Michael is working to bring the diverse voices of Colorado to the debate in Washington."
Additionally, Michael's family owns a 1,500 acre farm in Arkansas; and sure, he rents it out to contribute to his notable wealth, but he probably owns at least one pair of overalls. Picture it: Michael Bennet in denim overalls. Wouldn't he look like such a happy little farmer? Hot.
He's Down-to-Earth and Down to Save the Earth
When it comes to land conservation, Michael doesn't mess around. Partly to advocate for America's 2 million farmers and partly because he's adorable and probably has a favorite species of flower, "Michael believes protecting public lands and wild places is an integral part of Colorado's heritage. It's why he brought together a diverse group of stakeholders to protect the Hermosa Creek watershed, and why he has stood up for sacred places and critical wildlife habitat across the country. From hiking to hunting, Michael also recognizes that outdoor recreation is vital to Colorado's economy."
Similarly, he's serious about converting American industry over to clean energy. In the last two years alone, he's cosigned or cosponsored multiple letters and legislation calling for improvements to the Environmental Protection Agency, the Land and Water Conservation Act, and proactive government action to combat climate change (like providing incentives to produce more solar panels in the U.S.). Always the good farmer, he wants to cut down hazardous emissions from farming and ranching with clean energy initiatives, and he supports plans that could conserve nearly one-third of U.S. lands.
We're DEFINITELY not looking at his butt...We're DEFINITELY not looking at his butt...DEFINITELY not.The Gazette
Per his campaign team, "He recognizes this moment in our country as an opportunity to modernize our energy system, transition to low-cost renewable sources of energy, increase energy independence, and provide reliable and affordable energy for every American. Michael knows climate change is not a problem we can push off to the next generation. He believes in a comprehensive approach to combat climate change that includes commonsense actions to reduce carbon pollution and increase the resiliency of our communities, all while growing the economy."
Do you see? He's a happy and environmentally conscious farmer! (So screw you, Jay Inslee, you look like Bruce from Finding Nemo. We don't need you when we have Mike).
He's Almost Definitely into Weed
Speaking of loving plants, as the Colorado Senator, of course Mike is down with 4/20. Specifically, he's an advocate for legalizing marijuana for the sake of job creation, more health care options, and a fairer justice system. In fact, he's one of many supporters of the Affordable Care Act and supporting rural communities with less access to health care; but he's also a member of the U.S. Senate Committees on Finance and Agriculture. Through the committee, "Bennet championed the legalization of hemp in the 2018 Farm Bill and is a cosponsor of the SAFE Banking Act and Marijuana Justice Act, which would end the federal prohibition on cannabis and reverse decades of drug policies that have disproportionately affected low-income communities and communities of color."
In short, we're confident that Mike loves more than one type of grass.
He Hates Washington
Who doesn't love the passion of a man who's running for the nation's highest office while publicly calling that office "broken." When it comes to government reform, "Michael knows that Washington is broken, and he has worked since 2009 to make Congress more functional. Michael has fought to hold lawmakers accountable to their promises and the rule of law. He supports overturning the Supreme Court's Citizens United decision and placing commonsense limits on campaign spending. Michael also believes that democracy depends on transparency and public access to information, and has lobbied federal agencies to swiftly comply with the Freedom of Information Act."
Michael's also called out the failures of America's immigration policies and our education system. Remember that he was Denver's superintendent for four years, during which time enrollment grew, dropout rates decreased, graduation rates increased, and college enrollment rose, leading The Denver Post to praise, "Bennet has been a force—pushing reforms and steering the state's second-largest district to a culture of success."
So he's proven his ability to helm a broken system and turn it around. He also managed to run a public school system to the public's satisfaction. If that's not a testament to the charm of his boyish freckles and a face that belongs on the label of some hipster's artisanal butter, we don't know what is.
He's a Sagittarius
Obviously, you're not going to exercise your civic duty based on something as whimsical as a candidate's astrology sign. But to peer into the unassuming genius of Michael Bennet's brain, you must know his origins. Born on November 28, 1964, Michael is a through-and-through Sagittarius. Just ask Buzzfeed; they point out his "particularly Sagittarius trait: Bennet overcame dyslexia as a child and went on to graduate from Wesleyan University and Yale Law School, where he served as the Editor In Chief of the Yale Law Journal. That's some big Sagittarius energy!"
More tellingly, very credible and not at all bogus horoscopes for Sagittarius in 2020 foretell a year of professional strides and great success! Those born under the sign of the Archer are expected "to make more progress at work this year. You will work more this year than usual. But it will also help you to become more successful as the year goes on. If anything drains your energy this year, it will be your job!" Thanks, SunSigns.org, our gut's telling us that Michael's in for a future of glory, too!
No Scandals and No Game
Let's face it: We love that he looks like George H. W. Bush was genetically spliced with our childhood hamster. He's the kind of boomer who just wants to drive you home from soccer practice and remind you to call your mother more often, without trying to smell your hair or mouth-breathing heavily with some rancid breath (JOE!). He's not creepy or even slick. In fact, he has zero moves that could remotely seem suspicious. Think about it: Obama danced like he knew he was hot. Everyone knows Trump has the most delicate, fluttery hands. Bennet? He has no distracting characteristics, no deceptive grace, and no smooth-talking rhetoric that raise any of our suspicions. Bill Clinton may have won over voters by pushing some "cool" image by playing saxophone on the Arsenio Hall Show, but that's not what we want in 2020.
We want a wholesome, dad's-golf-buddy type with a face that laughs even when he's trying to cry and who boldly tries new things. We want Bennet. After all, how could we be duped or betrayed as a nation by a man who dances this purely—as if a camera has never captured his quiet-uncle energy before, as if time and space were just illusions and he is that little boy beside him—as if he's never lost a race in his life and never will?
Michael Bennet does some dancing 🕺🏻 https://t.co/D3Tq7GhZDJ— Behind 2020 (@Behind 2020) 1567476824.0
Dennis Hof won his bid for Nevada Assembly District 36 last night, despite having died three weeks ago.
Midterm elections are often considered a referendum on a sitting administration's progress—a collective report card graded by the people. Early numbers from this year's elections suggest a substantial and possibly record increase in voter turnout, which has been historically low in non-presidential voting years. It's not surprising, given the turbulent political climate, that candidates from both parties continued to campaign at full speed up until the final hours. Yet despite an election cycle that saw blatantly racist attack ads, felony accusations, and threats of violence, the one surefire road to victory has been apparent for years: death.
Outlandish as it may seem, at least nine dead people have been elected to public office since 1962—six in the last 20 years alone. The latest, Dennis Hof, whose body was discovered last month after the legal brothel owner had celebrated at a campaign-and-birthday party, claimed victory in Nevada last night. Prior to his death, the 72-year-old had been celebrating with friends Heidi Fleiss, Ron Jeremy, and Joe Arpaio.
Ballots Beyond the Grave: Deceased People Who Have Won Elections
Rep. Clement Miller (CA, 1962; airplane accident)
Reps. Nick Begich (AK) and Hale Boggs (LA, 1972; airplane accident)
Gov. Mel Carnahan (MO, 2000; plane crash)
Rep. Patsy Mink (HI, 2002; viral pneumonia)
Sen. James Rhoades (PENN, 2008; car accident)
Sen. Jenny Oropeza (CA, 2010; cancer)
Sen. Mario Gallegos (TX, 2012; liver disease)
Dennis Hof (NV, 2018; cause of death not yet reported)
The Nevada Independent
Hof ran for office as a self-proclaimed "Trump Republican" and stated that the president's 2016 win ignited his own desire for a career in politics. Similarities between the two run deep. Hof gained fame as a reality star on the long-running HBO documentary series Cathouse, which captured life at the Moonlite Bunny Ranch, one of several legal brothels owned and operated by Hof. In 2015, he published a memoir titled "The Art of the Pimp," a clear homage to Trump's "The Art of the Deal." In it, Hof included a psychological profile by psychotherapist Dr. Sheenah Hankin, which categorizes Hof as a narcissist who abused the sex workers he employed.
Among the issues he championed were immigration reform, a repeal of Nevada's 2015 Commerce Tax, and a campus carry law that would allow concealed-carry permit holders to bring their weapons onto Nevada college and university campuses. He was endorsed by Roger Stone and Grover Norquist. In the 2018 primary elections, Hof beat incumbent James Oscarson by a mere 432 votes. Because he died within 60 days of the upcoming election, Hof remained on the ballot, though signs were posted at polling sites notifying voters of his death.
It seems as though these issues matter more than electing a living person to citizens of the 36th Assembly District. In fact, a 2013 study by Vanderbilt University found that, in lower-level elections, voters are most likely to elect the candidate with the highest name recognition.
The 36th Assembly District, which spans Clark, Lincoln, and Nye counties, has long been a GOP stronghold. Hof defeated Democrat Lesia Romanov, a first-time (living, breathing) candidate and lifetime educator who works as assistant principal of an elementary school for at-risk children. Romanov was impelled to run for office by a desire for common-sense gun reform following the mass shooting in Parkland, Florida. Yet, too many of her constituents, upon discovering she was running against Hof, she became a de facto advocate for women, including "survivors of sex trafficking and exploited and abused brothel workers," according to NBC News. Romanov was among many women running for office in hopes of making Nevada's legislature the first to hold a female majority in the country.
As The Washington Post reported in 2014, there hasn't been an election with a dead person on the ballot in which the dead person lost. It's hard to determine what's more damning for American democracy: that voters are so divided that they're more likely to vote for a dead person than cross party lines or that they've been voting that way for years. At the same time, one might argue that giving Hof's seat to a living Republican (as appointed by county officials, according to state law) is a better outcome than if it'd gone to Hof himself, considering his history of sexual abuse allegations. The most preposterous indictment of the American political system is that although deceased candidates have been elected before, now the electorate could seemingly ask itself—in all seriousness—whether a dead serial abuser makes a better candidate than a living one. And no one seems to know the answer.