When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Reduce your carbon footprint for Thanksgiving and beyond
Are you worried about your carbon footprint this holiday season? There's a limit to how much the responsibility for climate change individuals can take when industry is the true locus of the damage, and governmental regulation is necessary to reign it in. Still, with all the travel and the piles of food piled on top of other piles of food, it's easy to see why some people are taking note of the waste and pollution that results from these annual occasions. Does that mean we should give up these rare chances to celebrate and share with far-flung relatives?
Most of us aren't interested in that option, so how do we balance all the positivity of the holidays against the shocking environmental impact they bring? There's a number of methods you can add to your holiday traditions to help minimize your carbon footprint. Hopefully some of these options will fit into your holiday plans and reduce any stress about your carbon footprint.
Travel Less or Travel Better
Whether you're celebrating Thanksgiving, Christmas, New Year's, or Hanukkah, travel is likely the biggest factor contributing to your carbon footprint, but there are a lot of ways you can minimize your impact. Obviously the best way to cut down is to stay local for some or all of the holidays. Many young people prefer to celebrate "Friendsgiving" in their transplant cities and set aside time for video calls with family, rather than trekking back to their hometowns. And if you just don't like your family, pointing to environmental concerns is a perfectly legitimate excuse.
If that's not an option for you—or if you really love your family for whatever reason—choosing buses and trains over cars and planes is always a plus, and selecting a location that is convenient to the greatest number of attendees can make a huge difference. And if you're thinking of travelling to New York City for the Christmas tree lighting or the New Year's Eve ball drop, don't. They're awful.
Winter heating is hugely wasteful. Any time you see icicles hanging off the side of a house or building, that's a clear sign of heat seeping out into the world. Insulation can go a long way to cutting down on both waste and costs, and signing up with an alternative energy provider like Green Mountain Energy can do a lot to minimize your impact, but there are other strategies that can help you do more while getting you into the holiday spirit, all of which can be summed up with two beautiful words: Get cozy.
Bundle up in your warmest sweater and a pair of thick socks. Share a blanket and some cocoa on the couch with your loved ones. Keep each other warm in one cozy room, rather than heating the whole house. A space heater can be a great way to cut down on your emissions and encourage your whole family to get a little closer.
Get Creative with Your Gifts
Green and eco-friendly gifts are a nice idea and can be really great if they're taking the place of a more wasteful purchase, but there is no ethical consumption under capitalism, and the waste that goes into the manufacture, shipping, and packaging of green-branded goods generally outweighs their benefits.
The greenest option is probably the one you haven't gotten away with since you were ten. A book of coupons for chores and favors doesn't cost you or the environment anything. But if you lack the courage to try pulling off a scam like that, there are some pricier experience-gifts that are a lot more eco-friendly—and a lot more memorable—than an solar-powered phone charger or a pair of pants made from bamboo. A gift card to a farm-to-table restaurant, a voucher for a massage, or just a donation to the Human Fund (or, you know, a real charity) are all great options that don't require wasteful wrapping. Alternatively, if you can make a gift yourself, you'll be a real hero.
Cut Down on Your Meat and Dairy
Okay, this is a big one. After travel, the food that we eat—and the food we throw away—are responsible for the largest portion of our carbon output. Meat is generally the biggest contributor, but red meat is particularly bad. So if you usually have a ham or a roast beside your turkey, cutting that out is a good move. And if you can cut out the turkey itself—or even just choose a smaller turkey—that's even better.
There are obviously other factors to consider, like the distance your food has to travel, and the amount of water that goes into its production, but you may not want to get your PhD before your next meal, in which case, cutting out meat is a simple and effective way to drastically reduce your carbon footprint. Meatless Mondays are an easy step that more people are taking these days, but if you're really concerned about your impact this holiday season, you can offset the added emissions from travel by cutting out meat for a few days, a week, or a month at a time.
If we made that kind of practice a part of our holiday traditions—cutting out meats for some portion of December—we could go a long way toward pairing back holiday emissions. With recent advances in meat alternatives from Beyond Meat and Impossible Foods, you might find the change easier than you would think. And if enough of us pick up the habit, the agricultural industry will have no choice but to shift toward more sustainable foods.
Better meat options exist.
Every year, humans eat 70 billion animals around the globe, and 9 billion of them are killed in the U.S.
According to a recent article in The Guardian, the most significant way to lower your impact on the environment is cut out meat and dairy from your diet: "The new analysis shows that while meat and dairy provide just 18% of calories and 37% of protein, it uses the vast majority – 83% – of farmland and produces 60% of agriculture's greenhouse gas emissions."
This presents environmentally-conscious animal eaters with a stark choice: Give up eating animals, or give up on your beliefs. But there is a middle ground, which involves choosing options that have, if not a zero-impact, perhaps a lower one. Here is a list of choices, going from best to worst.
For those who aren't ready to give up meat but want a more environmentally-friendly option, switching to chicken is one of the best choices. Slate explains that chickens produce a much lower amount of carbon dioxide than cows. Cows generate about four times more greenhouse gases than chickens. In addition, chickens only create two to four pounds of manure per pound of weight, which is less than the 35 to 65 pounds cows make per pound of beef, according to Slate. Experts recommend looking for free-range chickens raised without antibiotics.
Pork is a better environmental choice than beef because pigs produce about 50% less carbon dioxide than cows, according to the BBC. Pigs are also omnivores (they'll eat anything), and this is actually better for the environment than cows that require grass or grains. A hog can help reduce food waste by consuming vegetable scraps and other food that would have been discarded. Another positive is that pigs need less feed overall compared to cows.
Technically, mussels aren't meat because they're categorized as seafood. However, they're an option for people who don't want to go vegan and still want a good source of protein. The BBC explains that mussels actually capture carbon dioxide, so they're an environmentally-responsible alternative and a better choice than farm-raised fish. They don't need to eat other food sources to grow because they filter nutrients from the water, so their impact is lower. Moreover, they don't contribute to pollution.
Shoppers who are worried about the environmental impact of their meat purchases should consider the following tips. First, try to reduce the number of days per week that you eat meat. You can switch to meatless Mondays or make the weekends meat-free. Another option is to use meat alternatives like tofu more often when you cook. Look for free-range and organic meat products. Some other label names to watch for include cage-free or barn-roaming.
There are meat options that are more environmentally-friendly. Consider making chicken, pork, and mussels more frequently for dinner.
What are some easy ways to help the environment?
As scientists argue about the best ways to preserve the environment and politicians disagree on climate change, you can take control by changing small habits. You don't have to make drastic or expensive changes to have a big impact on the environment. Consider the following five small things you can do to help save the planet.
1. Skip the plastic straws
If you've been paying attention to the plastic straw debate, then you've probably seen that Starbucks is getting rid of them. It's switching to straw-less lids and paper straws, and other companies are either considering making the change or adopting the same policy. For instance: Alaska Airlines and Bon Appétit.
Several cities, states, and countries are also joining the trend. Vancouver is the first major city in Canada to ban plastic straws. In the U.S., Miami Beach and Fort Myers have followed suit. States like California, New York, and Hawaii are also considering the ban. Meanwhile, Taiwan has banned all plastic straws, bags, and other single-use items.
According to Plastic Pollution Coalition, people use 500,000,000 plastic straws in the United States every day. The single-use straws are wasteful and add to the landfill problem. So skip the plastic straw the next time you order coffee or a smoothie. You can also call your local representatives and ask them to support legislation to ban straws.
2. Switch to CFL light bulbs
Changing the light bulbs in your house can be a quick and easy way to help the environment. A compact fluorescent light bulb (CFL) uses 70 percent less energy than an incandescent one. Not only can it help lower your utility bills, it also creates less heat. In addition, CFLs last longer than incandescents, so you'll be saving money as well.
3. Skip eating meat once a week
No one is forcing you to go completely vegan or vegetarian. Instead, you can still help the environment by not eating meat once a week. You'll help lower the greenhouse emissions, which currently make up 20 percent of all man-made emissions, created by the meat industry. In addition, you'll also decrease how much water this industry uses because one pound of meat requires 2,400 gallons of water to get to your table.
Consider taking the meatless Monday pledge. Once a week, make breakfast, lunch, and dinner without any meat. Try an egg omelet for breakfast, get a vegetarian burrito for lunch, and make tofu for dinner.
4. Get rid of bleached coffee filters
If you're already making coffee at home to help the environment, then you can take it another step by changing the type of filters you use. To make bleached coffee filters, manufacturers use chlorine and other chemicals such as dioxin. Not only are these chemicals bad for your health, they're also harmful to the environment. The next time you're shopping for coffee filters, reach for the unbleached ones. Bleached filters are white, while the unbleached versions tend to be brown.
Another option, is to get rid of single-use coffee filters completely. Check to see if your coffeemaker can work with a stainless steel coffee filter.
5. Unplug electronics when they're not being used
It may seem like a simple change, but unplugging all of your electronics when you're not using them can have a big impact. It's estimated that 5 to 10 percent of all energy usage in a typical household comes from electronics being in standby mode, which means they're plugged in but not used.
For instance, when your MacBook is turned off and charging, it draws 27 Watts of power. Even an HDTV that is off and simply plugged in can draw 1 Watt of power. Don't leave your chargers, computers, TVs, or other electronics plugged in.
You don't have to make enormous lifestyle changes to help the environment. Even small steps to lower your consumption and waste can help.