Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
Is The Grid On The Skids?
AI Data Centers Relocate, Increasing Strain on Power Grid
Great. AI is not only stealing, regurgitating, and degrading the original creative work of actual human beings, it’s wreaking havoc with the nation’s energy resources. This is putting an enormous strain on the electric grid that delivers our energy.
Evan Helper succinctly describes the problem in a recent Washington Post article: “Vast swaths of the United States are at risk of running short of power as electricity-hungry data centers and clean-technology factories proliferate around the country, leaving utilities and regulators grasping for credible plans to expand the nation’s creaking power grid.”
Fast Company’s Chris Morris highlights two potential negative effects of this unprecedented demand for power. The bill for upgrading the grid may be fobbed off on residential users and not the electricity-gobbling data centers.
The second effect is environmental. Utility companies, Morris writes, “are lobbying to delay the shutdown of fossil fuel plants...to meet the surge in demand.”
The problem is exacerbated by a shift in where AI data centers are located. “In the past,” Helper writes, “companies tried to site their data centers in areas with major internet infrastructure, a large pool of tech talent, and attractive government incentives. But these locations aregetting tapped out.” Low-profile cities in Ohio, Iowa, and Indiana – to name only a few – are or will soon be home to huge new AI “factories.” Traditionally, power supplies in these locales are often limited, placing a further burden on an old and overworked grid.
AI is a drain on energy and water | UBS Trendingwww.youtube.com
As the BBC reports, it’s not just an American issue. The UK is a case in point. “There is currently a moratorium preventing the construction of new data centres in Dublin. Nearly a fifth of Ireland’s electricity is used up by data centres, and this figure is expected to grow significantly in the next few years... data centre electricity demand in the UK will rise six-fold in just 10 years, fueled largely by the rise of AI.”
June Kim of the MIT Technology Reviewoffers a far more positive view of AI as the perfect tool to protect and enhance the grid. “AI’s ability to learn from large amounts of data and respond to complex scenarios makes it particularly well-suited to the task of keeping the grid stable, and a growing number of software companies are bringing AI products to the notoriously slow-moving energy industry.” Kim envisions a world in which AI runs a fully-automated grid, but recognizes that issues of data security, reliability, and social/economic biases render such a scenario impossible for now.
Time and again, new technology has been presented as the scientific equivalent of penicillin, a one-size-fits-all panacea and boon to suffering humanity. Remember how the Internet was going to make a heaven out of earth? Look how that turned out. And wasn’t the Atom Bomb going to put an end to warfare? You go, technocrats!
It’s a truism to say that technology is not, in itself, bad or dangerous or evil. It’s the uses to which it’s put that determines the ethical or unethical nature of a given development. But as Calvin Coolidge once said, “The chief business of the American people is business,” and business is notoriously blind to anything but profit. Remaining hopeful that AI in all its manifestations and consequences will benefit the global family is not an easy task. One fears we are whistling in the dark.
And, when an over-burdened grid finally collapses, we will be.
4 Easy Ways to Make Fighting Climate Change a Part of Your Holiday Traditions
Reduce your carbon footprint for Thanksgiving and beyond
Are you worried about your carbon footprint this holiday season? There's a limit to how much responsibility for climate change individuals can take when industry is the true locus of the damage, and governmental regulation is necessary to reign it in. Still, with all the travel and the piles of food piled on top of other piles of food, it's easy to see why some people are taking note of the waste and pollution that results from these annual occasions. Does that mean we should give up these rare chances to celebrate and share with far-flung relatives?
Most of us aren't interested in that option, so how do we balance all the positivity of the holidays against the shocking environmental impact they bring? There's a number of methods you can add to your holiday traditions to help minimize your carbon footprint. Hopefully some of these options will fit into your holiday plans and reduce any stress about your carbon footprint.
Travel Less or Travel Better
Whether you're celebrating Thanksgiving, Christmas, New Year's, or Hanukkah, travel is likely the biggest factor contributing to your carbon footprint, but there are a lot of ways you can minimize your impact. Obviously the best way to cut down is to stay local for some or all of the holidays. Many young people prefer to celebrate "Friendsgiving" in their transplant cities and set aside time for video calls with family, rather than trekking back to their hometowns. And if you just don't like your family, pointing to environmental concerns is a perfectly legitimate excuse.
If that's not an option for you—or if you really love your family for whatever reason—choosing buses and trains over cars and planes is always a plus, and selecting a location that is convenient to the greatest number of attendees can make a huge difference. And if you're thinking of traveling to New York City for the Christmas tree lighting or the New Year's Eve ball drop, don't. They're awful.
Get Cozy
Winter heating is hugely wasteful. Any time you see icicles hanging off the side of a house or building, that's a clear sign of heat seeping out into the world. Insulation can go a long way to cutting down on both waste and costs, and signing up with an alternative energy provider like Green Mountain Energy can do a lot to minimize your impact, but there are other strategies that can help you do more while getting you into the holiday spirit, all of which can be summed up with two beautiful words: Get cozy.
Bundle up in your warmest sweater and a pair of thick socks. Share a blanket and some cocoa on the couch with your loved ones. Keep each other warm in one cozy room, rather than heating the whole house. A space heater can be a great way to cut down on your emissions and encourage your whole family to get a little closer.
Get Creative with Your Gifts
Green and eco-friendly gifts are a nice idea and can be really great if they're taking the place of a more wasteful purchase, but there is no ethical consumption under capitalism, and the waste that goes into the manufacture, shipping, and packaging of green-branded goods generally outweighs their benefits.
The greenest option is probably the one you haven't gotten away with since you were ten. A book of coupons for chores and favors doesn't cost you or the environment anything. But if you lack the courage to try pulling off a scam like that, there are some pricier experience-gifts that are a lot more eco-friendly—and a lot more memorable—than an solar-powered phone charger or a pair of pants made from bamboo. A gift card to a farm-to-table restaurant, a voucher for a massage, or just a donation to the Human Fund (or, you know, a real charity) are all great options that don't require wasteful wrapping. Alternatively, if you can make a gift yourself, you'll be a real hero.
Cut Down on Your Meat and Dairy
Okay, this is a big one. After travel, the food that we eat—and the food we throw away—are responsible for the largest portion of our carbon output. Meat is generally the biggest contributor, but red meat is particularly bad. So if you usually have a ham or a roast beside your turkey, cutting that out is a good move. And if you can cut out the turkey itself—or even just choose a smaller turkey—that's even better.
There are obviously other factors to consider, like the distance your food has to travel, and the amount of water that goes into its production, but you may not want to get your PhD before your next meal, in which case, cutting out meat is a simple and effective way to drastically reduce your carbon footprint. Meatless Mondays are an easy step that more people are taking these days, but if you're really concerned about your impact this holiday season, you can offset the added emissions from travel by cutting out meat for a few days, a week, or a month at a time.
If we made that kind of practice a part of our holiday traditions—cutting out meats for some portion of December—we could go a long way toward pairing back holiday emissions. With recent advances in meat alternatives from Beyond Meat and Impossible Foods, you might find the change easier than you would think. And if enough of us pick up the habit, the agricultural industry will have no choice but to shift toward more sustainable foods.
Most Environmentally-Responsible Meat You Can Eat
Better meat options exist.
Every year, humans eat 70 billion animals around the globe, and 9 billion of them are killed in the U.S.
According to a recent article in The Guardian, the most significant way to lower your impact on the environment is cut out meat and dairy from your diet: "The new analysis shows that while meat and dairy provide just 18% of calories and 37% of protein, it uses the vast majority – 83% – of farmland and produces 60% of agriculture's greenhouse gas emissions."
This presents environmentally-conscious animal eaters with a stark choice: Give up eating animals, or give up on your beliefs. But there is a middle ground, which involves choosing options that have, if not a zero-impact, perhaps a lower one. Here is a list of choices, going from best to worst.
Chicken
For those who aren't ready to give up meat but want a more environmentally-friendly option, switching to chicken is one of the best choices. Slate explains that chickens produce a much lower amount of carbon dioxide than cows. Cows generate about four times more greenhouse gases than chickens. In addition, chickens only create two to four pounds of manure per pound of weight, which is less than the 35 to 65 pounds cows make per pound of beef, according to Slate. Experts recommend looking for free-range chickens raised without antibiotics.
Pork
Pork is a better environmental choice than beef because pigs produce about 50% less carbon dioxide than cows, according to the BBC. Pigs are also omnivores (they'll eat anything), and this is better for the environment than cows that require grass or grains. A hog can help reduce food waste by consuming vegetable scraps and other food that would have been discarded. Another positive is that pigs need less feed overall compared to cows.
Mussels
Technically, mussels aren't meat because they're categorized as seafood. However, they're an option for people who don't want to go vegan and still want a good source of protein. The BBC explains that mussels capture carbon dioxide, so they're an environmentally responsible alternative and a better choice than farm-raised fish. They don't need to eat other food sources to grow because they filter nutrients from the water, so their impact is lower. Moreover, they don't contribute to pollution.
Meat-Buying Tips
Shoppers who are worried about the environmental impact of their meat purchases should consider the following tips. First, try to reduce the number of days per week that you eat meat. You can switch to meatless Mondays or make the weekends meat-free. Another option is to use meat alternatives like tofu more often when you cook. Look for free-range and organic meat products. Some other label names to watch for include cage-free or barn-roaming.
There are meat options that are more environmentally-friendly. Consider making chicken, pork, and mussels more frequently for dinner.
Five Small Things You Can Do That Have a Big Impact on the Environment
What are some easy ways to help the environment?
As scientists argue about the best ways to preserve the environment and politicians disagree on climate change, you can take control by changing small habits. You don't have to make drastic or expensive changes to have a big impact on the environment. Consider the following five small things you can do to help save the planet.
NPR
1. Skip the plastic straws
If you've been paying attention to the plastic straw debate, then you've probably seen that Starbucks is getting rid of them. It's switching to straw-less lids and paper straws, and other companies are either considering making the change or adopting the same policy. For instance: Alaska Airlines and Bon Appétit.
Several cities, states, and countries are also joining the trend. Vancouver is the first major city in Canada to ban plastic straws. In the U.S., Miami Beach and Fort Myers have followed suit. States like California, New York, and Hawaii are also considering the ban. Meanwhile, Taiwan has banned all plastic straws, bags, and other single-use items.
According to Plastic Pollution Coalition, people use 500,000,000 plastic straws in the United States every day. The single-use straws are wasteful and add to the landfill problem. So skip the plastic straw the next time you order coffee or a smoothie. You can also call your local representatives and ask them to support legislation to ban straws.
2. Switch to CFL light bulbs
Changing the light bulbs in your house can be a quick and easy way to help the environment. A compact fluorescent light bulb (CFL) uses 70 percent less energy than an incandescent one. Not only can it help lower your utility bills, it also creates less heat. In addition, CFLs last longer than incandescents, so you'll be saving money as well.
3. Skip eating meat once a week
No one is forcing you to go completely vegan or vegetarian. Instead, you can still help the environment by not eating meat once a week. You'll help lower the greenhouse emissions, which currently make up 20 percent of all man-made emissions, created by the meat industry. In addition, you'll also decrease how much water this industry uses because one pound of meat requires 2,400 gallons of water to get to your table.
Consider taking the meatless Monday pledge. Once a week, make breakfast, lunch, and dinner without any meat. Try an egg omelet for breakfast, get a vegetarian burrito for lunch, and make tofu for dinner.
4. Get rid of bleached coffee filters
If you're already making coffee at home to help the environment, then you can take it another step by changing the type of filters you use. To make bleached coffee filters, manufacturers use chlorine and other chemicals such as dioxin. Not only are these chemicals bad for your health, they're also harmful to the environment. The next time you're shopping for coffee filters, reach for the unbleached ones. Bleached filters are white, while the unbleached versions tend to be brown.
Another option, is to get rid of single-use coffee filters completely. Check to see if your coffeemaker can work with a stainless steel coffee filter.
5. Unplug electronics when they're not being used
It may seem like a simple change, but unplugging all of your electronics when you're not using them can have a big impact. It's estimated that 5 to 10 percent of all energy usage in a typical household comes from electronics being in standby mode, which means they're plugged in but not used.
For instance, when your MacBook is turned off and charging, it draws 27 Watts of power. Even an HDTV that is off and simply plugged in can draw 1 Watt of power. Don't leave your chargers, computers, TVs, or other electronics plugged in.
You don't have to make enormous lifestyle changes to help the environment. Even small steps to lower your consumption and waste can help.