Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most revered and sought-after popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
As the Queen's reign ends and her son King Charles III ascends the throne, countries within the commonwealth are left wondering what it will mean for them. Jamaica might become a republic, Australia seems to be mulling over its options, and India has a Twitter riotous debate about getting the Kohinoor back.
For many, it’s merely a diamond that rests on top of the crown — the most expensive diamond in the world, at between $140 - $400 Million. But for Indians, it’s much-much more— history, tradition, and memories of pre-colonial India as well as the pain of colonial India.
Kohinoor or Kho-i-Noor — which means 'Mountain of Light' — is a 105.6-carat diamond that was found in southern India in the 14th century. This is where I’m from, so it hits close to home. This gem was claimed by the British during colonial times. Currently, there are 4 countries — India, Pakistan, Afghanistan, and Iran — trying to claim it back.
Historia/Shutterstock
The Crown Made For Queen Elizabeth the Queen Mother On the Coronation of King George Vi/Historia/Shutterstock
Along with sapphires and other precious stones, the Kohinoor is only one of the 2,800 diamonds in the Monarch partner’s crown which was fashioned in 1937. This was while India was still under British rule. But since their freedom in 1947, there have been animated discussions about who the Kohinoor rightfully belongs to.
Many British museums are packed with artifacts looted from other cultures. In July 2010, then Prime Minister of the UK David Cameron said, “If you say yes to one, you suddenly find the British Museum would be empty.”
So, here’s the question. Should the Kohinoor stay in with the crown or returned to India?
During the 14th century, it was uncovered in the Indian Golconda mines and passed through many hands. Sashi Tharoor mentioned in his book An Era of Darkness, “The diamond was formally handed over to Queen Victoria by the child Sikh heir Maharaja Duleep Singh, who simply had no choice in the matter. As I have pointed out in the Indian political debate on the issue, if you hold a gun to my head, I might ‘gift’ you my wallet. But that doesn’t mean I don’t want it back when your gun has been put away.”
Does that make it rightfully India’s property?
Numerous Indians share this position, especially since Camilla, the Queen Consort will now wear this iconic diamond. So, of course, #Kohinoor went viral on Twitter with a flood of humor-driven memes. However, there’s a serious petition underway seeking a minimum of a million signatures. The petition’s aim is to spotlight the topic of restitution and where the diamond will rightfully sit.
Recently, the Horniman Museum in London announced that it would return 72 artifacts — including 12 brass plaques known as Benin Bronzes which were swiped in 1897 — to the Nigerian government.
Is this the first step?
The crown may look glittering and glorious to some. To many Indians the appropriation of the Kohinoor as part of the Crown Jewels connotes imperialism and the tragedies that occurred during 89 years of British oppression.
Danielle Kinsey — Assistant professor of history at Carleton University — said, “There are many, many other artifacts in Britain that continue to function as imperial trophies. And when people from around the world have to shell out the money and go through all of the visa and travel issues to go to Britain to engage with pieces of their own cultures and their own pasts, this continues the trauma of empire for them.”
The perspective of the colonized is only now coming to world view. Throughout history they were sidelined but now that society is more progressive, there’s an apprehension of the wrongs that have occurred. Surely, if a nation admits to a wrong, then steps ought to be taken to right it.
India before the British was one of the richest countries in the world — when they left it was one of the poorest. The Kohinoor is a symbolic reference to the deprivation caused by colonial rule. Its valuation wouldn’t even cover 1% of the trillions pilfered from India during the colonial period. But it would send a message to Indians of respect and an equal friendship.
"Flaunting the Kohinoor on the Queen Mother's crown in the Tower of London is a powerful reminder of the injustice perpetrated by the former imperial power. Until it is returned — at least as a symbolic gesture of expiation — it will remain evidence of the loot, plunder, and misappropriation that colonialism was really all about," added Sashi Tharoor.
Jokes and petitions are only the beginning. Isn’t it time for the British to stop amplifying their imperialism and return precious artifacts they’ve stolen from the world?
Personally, I’d love to see the Kohinoor return to India. It could be the start of Britain accepting their responsibility of past injustices and moving into a future of reconciliation.