Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
A Look at the Looming Water Crisis
According to experts, Cape Town may only be the beginning.
In preparations for what officials have called Day Zero, the city of Cape Town has issued restrictions on its citizens water use; Day Zero representing the day when the city is completely out of clean water. While Day Zero was originally pegged for April of this year, it has since been pushed back to 2019, leaving many wondering whether or not it was just a ploy by the Cape Town government to curb its citizens' water use.
Either way, one thing is certain, Cape Town is facing a severe water shortage and is one of the world's first major cities to fear losing its access to water outright. If Day Zero does occur, the South African government will be forced to turn off every tap in the city and distribute water at various checkpoints.
While there are certain companies and government agencies trying to figure out a solution– ranging from desalination to harvesting icebergs in Antarctica–the idea that a city with a population of almost four million could run out of water is terrifying. To compound things further, NASA recently conducted scans of the Earth and determined that there are dozens of areas at risk of becoming the next Cape Town.
Cape Town's water shortage is nothing short of catastrophe in the making, but some of the places that NASA is pointing out have much higher population densities. The study, which uses gravitational satellite data, pinpointed northern India, northeastern China, and most of the Middle East as having the potential for a water crisis in the near future. Gravitational satellites are different in that they don't take pictures, but rather measure the gravitational pull of the Earth, which can be affected by the presence of water. Using these satellites, NASA calculated the rate of water depletion from 2002-2016 and based their predictions off that data. Currently, more than 1.2 billion people lack access to clean water, but with these findings, it's possible that 500 million more may be at risk. Many experts are calling for cities around the world to start preparing for the eventuality of severe water shortages.
The Gamka Dam in Beufort WestThe Sunday Times
Outside of California and the southwestern United States, Americans have it pretty easy regarding water shortages. The global water crisis will hit us in a far different way than it will hit the third world. Of course, the economic implications will be far reaching, and anywhere facing economic tensions will naturally see an increase in violence, but the real issue facing the Western world won't be war. It'll be the mass migration necessitated by the violence and financial strife the water shortage will cause. People will be fleeing their homes and lining up along borders all over the world. Countries like Greece, Turkey, and Azerbaijan will have to deal with fleeing refugees at an unprecedented level, and barring a major shift in the way Europeans view immigration, these massive migrations could put an extreme amount of stress on governments to heavily secure their borders.
If the xenophobic rhetoric currently coming from both American and European leadership has a chance to manifest itself into policy, future migrants could face some of the worst human rights violations in modern history. When sterile terms like "instability" and "civil unrest" start appearing in the news, it's important to understand what they actually mean. The standoff between the Israeli military and the Palestinians in Gaza, while completely unrelated to the water shortage, paints a pretty good picture of what border clashes could look like in the near future.
The question is quickly devolving from what we can do to prevent the water crisis to how we're going to survive it. We can't afford to ignore water scarcity in the same way in which we largely ignored climate change (which in turn exacerbated this crisis). Desalination is extremely expensive and while it has the potential to provide us with more drinkable water, it may not be the most reliable method. One interesting fact about the way we use our water is that 70% of the freshwater we use isn't for drinking, but rather for agriculture. Some scholars posit that by optimizing the way we irrigate our farms, more water could be conserved. Others point to population control as the solution, citing that worldwide demand for water will soon outstrip the supply.
Both options seem untenable. The most realistic solution is to find a way to perform desalination in a less energy-intensive way. Perhaps Saudi Arabia's solar-powered plants will provide a the world with a sustainable model for creating clean water. Whatever the fix, we're at the point now where a single country's contributions are unlikely to shift the balance. It'll take a concerted worldwide effort to effectively combat the coming water crisis. Assuming this happens, and countries all over the world start implementing new and innovative desalination processes, the question will then become whether or not it's too little too late.
What happens when the earth's water well runs dry?
We may forget that water is not an infinite source on the planet so what happens when we run out?
When looking at the increasing scarcity of usable water, rising populations, and today's volatile political climate, many experts have come to the conclusion that we are on the verge of widespread conflict and many are saying that the next major war will be fought over water.
The preliminary effects of the coming crisis are already being felt all over the world. Economic powerhouses like China are suffering from pollution in their rivers and as evidenced by the Flint water crisis, even the US isn't completely immune to clean water shortages. In the US, most of our problems are due to outdated and slowly crumbling infrastructure and while this is nothing to sneeze at, access to water in the US can be fixed by replacing old pipes for the time being. Whether this is done through public works or private investment is political semantics. Right now, Third World countries are the ones who truly suffer. About 2,300 people die per day from diseases contracted through unclean water and with very little support, these countries don't have the tools necessary to mitigate the effects of prolonged drought. Desertification and global warming are also contributing to water scarcity in a big way, the latter causing about 20% of our water scarcity issues today.
While the situation is dire, we aren't doomed yet and there are several conservation measures being kicked around by the world's top environmental scientists. One solution that has been gaining popularity in recent years is desalination. Israel has successfully used desalination to supply its population with fresh water with 55% of its water coming from the ocean. In the US and many countries in Europe, largescale desalination projects are being funded for a vast array of what-if scenarios.
The problem is, desalination isn't very energy efficient. Desalination requires an enormous amount of energy and although the technology is improving, desalination plants have the potential to become major contributors to global warming in the coming years. On top of this, there are unforeseeable effects on sea life and desalination has the potential to disrupt the fragile balance of the ocean's ecosystem. Significant changes in the ocean's ecosystem means significant changes to the way we fish and subsequently, the way we eat. Since there haven't been many studies on the long-term effects of desalination, it's difficult to say how damaging it is but there does seem to be some cause for alarm with regard to its immediate effect on sea life. Fish, plankton and other organisms are often killed during water intake and processing and at the moment, it's probably safer to look for other methods to fix the world's water issues.
When the well is running dry, it's sometimes better to examine its structural integrity before digging a brand new one. Agriculture accounts for 80% of America's water use. Rather than focusing on desalination, many water activists are looking to fix inefficiencies in the way we farm food. Leaking irrigation systems and the cultivation of non-local crops are wasteful practices that are squandering huge amounts of water. How much? Up to 60% of water used in farming is wasted because of irrigation issues alone.
Rather than rushing to invest all of our time and resources into desalination, it might be time that we reexamine the way in which we grow food. In Volgograd, farmers have been using experimental drip irrigation with extremely effective results both in regard to maintaining healthy soil and proper water utilization. The water scarcity issue may have to get a whole lot worse before people start paying attention to it but it's important to recognize the farmers and scientists who are currently making a contribution. The Water Project and other charitable organizations are also doing their part for water conservation.
If the future looks tumultuous, it's because it is, but with the implementation of more eco-friendly farming methods and the use of desalination as a last resort, there is less of a reason to panic than one might think.