Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most revered and sought-after popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
While there are certain companies and government agencies trying to figure out a solution– ranging from desalination to harvesting icebergs in Antarctica–the idea that a city with a population of almost four million could run out of water is terrifying. To compound things further, NASA recently conducted scans of the Earth and determined that there are dozens of areas at risk of becoming the next Cape Town.
Cape Town's water shortage is nothing short of catastrophe in the making, but some of the places that NASA is pointing out have much higher population densities. The study, which uses gravitational satellite data, pinpointed northern India, northeastern China, and most of the Middle East as having the potential for a water crisis in the near future. Gravitational satellites are different in that they don't take pictures, but rather measure the gravitational pull of the Earth, which can be affected by the presence of water. Using these satellites, NASA calculated the rate of water depletion from 2002-2016 and based their predictions off that data. Currently, more than 1.2 billion people lack access to clean water, but with these findings, it's possible that 500 million more may be at risk. Many experts are calling for cities around the world to start preparing for the eventuality of severe water shortages.
The Gamka Dam in Beufort WestThe Sunday Times
Outside of California and the southwestern United States, Americans have it pretty easy regarding water shortages. The global water crisis will hit us in a far different way than it will hit the third world. Of course, the economic implications will be far reaching, and anywhere facing economic tensions will naturally see an increase in violence, but the real issue facing the Western world won't be war. It'll be the mass migration necessitated by the violence and financial strife the water shortage will cause. People will be fleeing their homes and lining up along borders all over the world. Countries like Greece, Turkey, and Azerbaijan will have to deal with fleeing refugees at an unprecedented level, and barring a major shift in the way Europeans view immigration, these massive migrations could put an extreme amount of stress on governments to heavily secure their borders.
If the xenophobic rhetoric currently coming from both American and European leadership has a chance to manifest itself into policy, future migrants could face some of the worst human rights violations in modern history. When sterile terms like "instability" and "civil unrest" start appearing in the news, it's important to understand what they actually mean. The standoff between the Israeli military and the Palestinians in Gaza, while completely unrelated to the water shortage, paints a pretty good picture of what border clashes could look like in the near future.
The question is quickly devolving from what we can do to prevent the water crisis to how we're going to survive it. We can't afford to ignore water scarcity in the same way in which we largely ignored climate change (which in turn exacerbated this crisis). Desalination is extremely expensive and while it has the potential to provide us with more drinkable water, it may not be the most reliable method. One interesting fact about the way we use our water is that 70% of the freshwater we use isn't for drinking, but rather for agriculture. Some scholars posit that by optimizing the way we irrigate our farms, more water could be conserved. Others point to population control as the solution, citing that worldwide demand for water will soon outstrip the supply.
Both options seem untenable. The most realistic solution is to find a way to perform desalination in a less energy-intensive way. Perhaps Saudi Arabia's solar-powered plants will provide a the world with a sustainable model for creating clean water. Whatever the fix, we're at the point now where a single country's contributions are unlikely to shift the balance. It'll take a concerted worldwide effort to effectively combat the coming water crisis. Assuming this happens, and countries all over the world start implementing new and innovative desalination processes, the question will then become whether or not it's too little too late.