Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
Why Loving Trump Is Like Loving a Serial Killer
The gap is growing wider and wider between Trump supporters and those who don't understand them. Here, we peer out across the gap, into the unknown shadowlands of the Trumpian psyche.
Studying the perspectives of Trump supporters can feel like researching the psychology of serial killers. Of course, Americans are naturally fascinated by serial killers—a fact that could potentially tell us something about the people who love Trump.
In today's political environment, it can feel like there are two Americas existing parallel to each other. To dwellers in both, the other side can feel as foreign and sinister as the Upside Down in Stranger Things, inhabited by ghoulish, many-armed monsters, hell-bent on mindless destruction.
This certainly rings true today, in light of recent videos of Trump supporters chanting "Send her back" in Greensboro, North Carolina.
The chant was referring to Representative Ilhan Omar, a freshman Congresswoman and Somali refugee who was the object of a Trump Twitter rant on Saturday, along with three other progressive freshmen congresswomen.
While the other three—Alexandria Ocasio-Cortez, Ayanna Pressley, and Rashida Tlaib—were all U.S.-born, Omar is not; and so she quickly became the primary subject of Trump's ire. At the North Carolina rally, he criticized her for her purported "un-Americanness," repeating the false claim that she has supported Al-Qaeda.
Trump's actions this past week have been widely criticized. Nancy Pelosi described Trump's statements as "racist." On Tuesday, the House voted to officially denounce his tweets, and everyone from the mayor of London to a variety of conservative commentators have expressed their disapproval and shock. The conservative radio commentator Guy Benson said, "I'm very tough on Omar [because] she deserves it, on the merits. I am sickened by the hate-laced 'send her back' chants. Shame on every person who participated. POTUS has a responsibility to put an end to it. He alone has the ability to do so."
Yet Trump's staunchest supporters disagreed. They approved of the president's actions, so much so that they decided to chant, "Send her back."
It's tempting to try to understand what Trump supporters are thinking, if only to locate them in some context that makes them more compatible with reality. This exercise feels similar to attempting to tap into a serial killer's mind, as sometimes the mentality of Trump's followers, particularly the alt-right sect, can seem too utterly depraved to ever comprehend.
In some ways, trying to analyze the Trump supporters squeezed together at his rallies feels reminiscent of trying to understand all the women that filed in to attend Ted Bundy's final trial. There's a similar relentless ignorance of truth, a similarly toxic sense of spectacle and groupthink implicit in their love for him.
Still, it's undeniably fascinating to try to understand serial killers and the people who love them.
Always, there's that burning question: how could this happen? What were they thinking?
In terms of Trump supporters, all roads lead to one ideology in particular—but race has always played a major part along the way.
White Supremacy, Veiled by a Misunderstanding of Racism
Hiding behind illusory ideas like "reverse racism," Trump supporters tend to believe that "whiteness" is somehow under attack. Nevermind that on average, white households have 6.5 times the wealth of black households, or that black and Latino applicants are still 60% more likely to be turned down for a loan than white families, or any of the other statistics that prove that whiteness is still very much in power in America. Trump supporters tend to take measures like affirmative action and phenomenons like political correctness on campuses as proof that white liberty is under siege.
On the other hand, many Trump supporters will insist that they are "not racist" and that Trump himself is "not racist"—nevermind the fact that his comments were explicitly reminiscent of 19th century racial politics. "In many ways, this is the most insidious kind of racial demagoguery," said Douglas A. Blackmon, the author of Slavery by Another Name, a history of racial attitudes in America in the late 18th and early 19th century. "The president has moved beyond invoking the obvious racial slanders of 50 years ago — clichés like black neighborhoods 'on fire' — and is now invoking the white supremacist mentality of the early 1900s, when anyone who looked 'not white' could be labeled as unwelcome in America."
But for Trump supporters, all this talk is just overly aggressive.
Mitch McConnell, who said that the President is "onto something" with his comments against the congresswomen, added that he thinks Trump is "not a racist" and it's "about time we lowered the temperature across the board."
This statement—that it's "about time we lowered the temperature across the board"—is telling. In some ways, it's a form of gaslighting, a way of minimizing people's righteous anger at Trump's actions by framing their anger as a weakness or character flaw. Similar to the "special snowflake" diatribes thrown at online social justice warriors, this is a tactic that's worked well for Trump since the beginning of his campaign.
From many Trump supporters' perspectives, it seems that they just want America to calm down.
Of course, what they really want is for people of color to calm down, for poor people to calm down, for everyone except all-American upper and middle class white people to calm down. Gaslighting is ultimately a power play, and by its Trumpian logic, only people who have always been in power have the right to make policy and protest change.
Few will admit this, though; instead, supporters hide behind the delusion that those who dislike Trump are merely overreacting, blowing his actions out of proportion in order to facilitate a liberal agenda. This creates a loop that effectively insulates Trump supporters against any hope of hearing the other side.
Many of them do, however, hear the other side. The truth is that many simply don't care.
Image via Fox News
Inflammatory Rhetoric, Blatant Lies, Corruption: They Just Don't Care
Many Trump supporters see the flaws in Trump's rhetoric and policies. Many recognize that he's racist. Many of them admit that they themselves are racist. And they don't care.
They don't care that he lies constantly. One study presented Trump supporters with a false statement of his and then corrected it. Though people largely accepted the corrections, this didn't change their views about Trump. "People were willing to say Trump was wrong, but it didn't have much of an effect on what they felt about him," said one of the researchers. Apparently, sometimes fact checks can even backfire, somehow making people even more convinced of a false story; but even when the evidence is irrefutable, it seems that Trump supporters simply could care less.
They don't care about the way Trump tweets or conducts himself. They don't mind his attitudes towards women or minorities. This is the reason that summits like Women for Trump occur; this is the reason why people of color and queer people have supported Trump. Either they refuse to see who he really is, or they don't care about his conduct. Regardless, there is nothing that anyone could say or do that could change this.
Image via WHYY.org
All this may stem from the bulletproof cult mentality Trump has built around himself. "What might look like corruption or cronyism to neutral observers is seen by the supporters of populists as doing the right thing for the right people, the "real people," said political theorist Jan-Werner Müller. "This is why the tribal appeal of populism is so crucial. Populist leaders thrive on distinctions between 'us' and 'them,' between 'the people' and 'the establishment.'"
On the other hand, some people don't even care that Trump has built a cult around himself, just like they don't care that Trump is a racist cult leader, just like they don't care that he's breeding hatred and distrust and fear.
What do they care about?
The answer is surprisingly simple.
Money, Money, Money
The number one thing that Trump has going for him, right now, is the U.S. economy. Unemployment is at its lowest in years, and this alone is the reason that many of his supporters have resolutely stuck by him. Nevermind that the seeds for this economic growth were planted by the Obama presidency—or that we are at risk of another recession—or that Trump has threatened to cut life-saving benefits, like welfare for poor people—or that climate change threatens to present the largest economic catastrophe in the history of the world—or that 2.2 million Americans are making minimum wage or less ($7.25 per hour), and only 0.1% of those 2.2 million can afford housing.
All that matters is that Americans are working their 9 to 5's, right?
Not exactly. Under Trump, the U.S.'s five largest banks earned tens of billions of dollars in the first half of 2019. Nevermind that Trump's policies led Rand Paul to block a funding bill for 9/11 victims and first responders—though Paul supported Trump's 2017 tax bill, which cut taxes drastically for mega-corporations. Nevermind that the number of corporations paying no taxes has increased from 30 to 60 percent since Trump's tax bill, which has been widely panned as a bust. Nevermind that Trump is still planning more tax cuts for the 1%.
At least he's not threatening us with socialism, right?
Why Are We So Obsessed With Money?
At the core of the division between Trump supporters and everyone else is that Trump supporters are married to a fundamental ideology of Republicanism, which recoils from any semblance of government interference. This division stems from the age-old battle between freedom and control that defines the Democratic-Republican split. This is the same divide that separates communism and capitalism and that stems from the division between collectivism and individualism.
Naturally, each side has positive points; neither is implicitly ill-intentioned. Each can be blown out of proportion, however, particularly when they're implemented by a demagogue.
And at the core of Republican free market values is an individualist mentality, one that proclaims that every person should be left alone to fend and fight for his or herself. This mentality has been so successfully drilled into the American psyche that it is successfully drowning out cries of racism, corruption, and evil. It's why Trump supporters are calling for Rep. Ilhan Omar to be shipped back home: her presence, and the rising prominence of progressive Democrats, represents a fundamental and very real threat to this ideology.
Nevermind that Trump is facilitating this ideology through cultish tactics, is warping America's legacy beyond belief, is imprisoning children, is threatening the world's future, is deepening economic divides, is spreading hatred, is an overt racist. The "right" to own guns—and what it symbolizes—overshadows all of this.
This is the truth: An archaic construct of "liberty" is more important to Trump supporters than any and everything else. It's more important than equality. It's more important than reality. It's more important than taxing the massive corporations and banks that rake in billions each month. It appears that this form of "liberty" is more important than life itself.
If you're not a Trump supporter, then looking out into this alternate reality feels like peering over the edge of another dimension. And it should remain that way. We should not try to empathize with Trump supporters, should not humanize or normalize his actions, should not ever apologize for standing up for human decency, compassion, and the true meaning of American freedom, which is supposed to mean that everyone has the right to the same opportunities.
What we can do is deepen our understanding of this construct of "liberty," so we can effectively identify the holes in it. The gaps and cracks in this terrible freedom are visible, if you know where to look—trace the tapestry of time, trace modern income inequality to slavery to Columbus's genocidal attack on indigenous Americans, and you'll see that America has never been the land of the free. Perhaps it was the land of the free for upper and middle class white people, once upon a time..Perhaps the ideology that fostered that era has been twisted out of shape by relentless corporate greed, twisted into some strange, gilded god, lording over an America where the wealthy are able to grow wealthier and the poor are kept poor, where hatred reigns supreme, where the government is a smiling mask over the ugly corporate bone structure that really runs this nation.
Perhaps the only thing that most of us can agree on is a hatred of corporations and Wall Street companies. (Of course, Trump took $72 million from superPACs during the 2016 election, against his word).
But for Trump supporters, none of this matters.
Similarly, people who love serial killers will often make excuses for their murderous beloveds until the bitter end. They'll insist on the killer's innocence, even if the confession has already been delivered and the footage of the crime scene has been discovered.
The blood has been tested; the fingerprints are there for all to see. And yet, just like hundreds of girls who showed up at Ted Bundy's trial, Trump supporters will keep on flocking to the rallies—and the polls—just to see their star.
The Cognitive Dissonance Between Commemorating D-Day and Supporting Trump
How can one commemorate all that D-Day represents while cheering on the nationalist Trump administration as it attempts to dismantle the very alliances America solidified during WWII?
75 years ago today, on June 6, 1944, the Allied forces landed on the Nazi-occupied beaches of Normandy, liberating France and laying the foundation for Allied victory on the Western Front; this operation came to be known as D-Day.
But while many Americans are using the anniversary to commemorate the Greatest Generation's historic valor, it's important to recognize that anyone doing so while continuing to support Donald Trump and the current far-right agenda are blatant hypocrites. After all, D-Day was an international effort against fascism. So how could one possibly justify commemorating all that D-Day represents while cheering on a hyper-nationalist, identitarian administration attempting to dismantle the very alliances America solidified during WWII?
D-Day was a collaborative effort involving the United States, the British Empire, Canada, Australia, Czechoslovakia, France, Norway, and Poland. One might even categorize such an effort as globalist. The allied forces were fighting against an oppressive regime based around white nationalist superiority and discrimination against ethnic and LGBTQ minorities. The Nazis were also notorious for killing non-white children. All of these factors echo actions committed by the Trump administration—but it's different when America does it, right? Or maybe we just need to wait until our atrocities reach the level of the Nazis.
Meanwhile, the Trump administration is working tirelessly to soil every good relationship America has around the globe, alienating Canada, France––the entire EU, really––and multiple other trading partners. Australia just barely dodged the bullet. Make no mistake, Trump is dictatorially-minded with a penchant for obstructing established government oversight at every turn. The fact that he hasn't done more damage yet is a testament to the tentative functionality of our checks and balances, which he's challenged at every turn. To continue supporting Donald Trump is to support the same ideological basis we fought against during World War II.
The question, then, is how are so many Americans capable of both publicly memorializing D-Day and also supporting Donald Trump? For some, like Senator Lindsey Graham, the answer is likely that they have embraced their own hypocrisy.
But for many, the reasoning is probably far less intentional. Cognitive dissonance is a psychological phenomenon characterized by the discomfort caused by holding two conflicting beliefs at the same time. It's possibly the reason why many Trump supporters double-down when confronted with evidence contradictory to their views. Digging one's heels into the ground and refusing to acknowledge hypocrisy is a much more soothing solution than addressing one's ideological inconsistencies. This explains how Trump supporters can both love the idea of Americans fighting fascist regimes while supporting a fascist regime themselves. They tell themselves that the Nazis were "real" fascists and then excuse away all of Trump's fascist actions. They further solidify this belief by pretending that left-leaning people are the "real" fascists, because how dare they call Trump fascist in the first place and demonetize hate speech on YouTube.and...women in video games, or whatever.
So what's the best way to truly commemorate D-Day, a day when Americans banded together with our global allies to kick fascism's ass? By praising our divisive, nationalist president for reading something off a teleprompter? Somehow, that doesn't seem right. After all, D-Day is about fighting Nazis, not fellating them. Perhaps one could think it over at Wendy's––milkshakes are especially nice this time of year.