When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
His announcement that he will not be voting to allow witnesses in the impeachment trial has lasting implications for the country and the world.
Behold the arbiter of your future.
This is the Senator who has decided that there is no need to call witnesses in the impeachment trial of Donald Trump—a man who used his powers as president in a deliberate attempt to subvert the electoral process with the assistance of a foreign government. Lamar Alexander, a 79-year-old white man from Tennessee, has unilaterally determined that Donald Trump's crimes are not worthy of punishment from the only body with the capacity to hold him accountable. As a result, by the time you read this, Donald Trump will likely have already been acquitted and the impeachment will be over.
Alexander's claim—according to the statement released Thursday night—is that Trump's misdeeds have already been proven, and there's no need for the public spectacle of witnesses attesting to those misdeeds on national TV. He asserts that, while withholding military aide from Ukraine until they publicly announce an investigation into your political opponent may be a bad look, it doesn't rise to the "Constitution's high bar for an impeachable offense." And it is not the Senate's role "to remove the president from office and ban him from this year's ballot simply for actions that are inappropriate."
There is some truth to this statement, but it's a small truth that helps to conceal a much bigger lie. Granted, there are varying legal opinions on what constitutes "high crimes and misdemeanors," and there was essentially zero chance that the Senate's Republican majority was ever going to vote to remove Donald Trump from office. So why bother going through the motions of a legitimate impeachment trial—allowing new evidence and witness testimony? The answer lies in another portion of Alexander's statement: "Our founding documents provide for duly elected presidents who serve with 'the consent of the governed,' not at the pleasure of the United States Congress. Let the people decide." This, despite the fact that more than 70% of Americans wanted the impeachment trial to include witnesses.
And how should the people decide if there are facts and perspectives being deliberately withheld? That has been the explicit goal in Mitch McConnell's handling of the impeachment trial. Presumably, he knows what the Watergate hearings did to Richard Nixon's approval rating. Nixon resigned because the American people were exposed to who he truly was, and they turned against him. If not for those hearings, he would have remained popular. Likewise, according to a recent poll, 65% of Republicans consider Trump's interactions with Ukraine "normal presidential behavior." Consent is not truly consent if it is not informed.
Pew Research Center
So while Lamar Alexander may be convinced that Trump acted inappropriately, without the spectacle of witness testimony, that is not the message many Americans are going to receive. They will hear that Trump has been exonerated. That impeachment was a nothing-burger and a distraction. And they probably won't read John Bolton's damning book. And Lamar Alexander knows that.
On Tuesday, Donald Trump will give his State of the Union address and will have ample opportunity to move the national conversation past his multiple deliberate attempt to interfere with the democratic process and to obstruct the various efforts to expose him—including instructions to "take out" a troublesome diplomat. Normal presidential behavior? He was trying to cheat in the election, and apparently—as long as your political party controls the majority in the senate—that's allowed.
Senator Alexander has cleared the way for the American people to carry on with normal life without truly confronting the corruption that defines Donald Trump's interactions with the world and everyone around him. He has made it increasingly likely that Donald Trump will continue to use the immense powers of the presidency to pursue personal and political ends at the expense of global stability, our democratic institutions, and a sustainable future. Lamar Alexander—along with 50 of his colleagues—will soon have effectively rubber-stamped election rigging.
But in his statement there is no indication that this choice has any significant ramifications. He is willingly obscuring the real stakes, partly out of party loyalty, and partly because his age makes those stakes abstract. He will be dead soon. Maybe not this year or the next, or even twenty years from now, but in comparison to the young membership of the Sunrise Movement—for instance—his thinking is fundamentally and frighteningly short-term.
If Donald Trump wins re-election in November, it will likely be the outcome of various efforts to leave Americans misinformed and disenfranchised and will almost certainly result in the United States fully abdicating our duty to address climate change—the "Chinese hoax"—with the urgent and intensive action it requires. And there will be many people to blame, but few who were as well-positioned to alter this horrific course of events as Senator Lamar Alexander.
So congratulations, sir. In your waning years you managed to ensure that American democracy and a livable climate are on their way out too. Way to go.
Each day, the Amazon loses over a football field of land to fire.
Right now, the wildfires in the Amazon forests are so massive they can be seen from space.
According to INPE, about a football field and a half of rainforest is being destroyed each day. Since Thursday, over 10,000 acres have been lost.
Since January 2019, the number of forest fires in Brazil have grown by 80%. It's normal for wildfires to clear away the forest to make room for new growth, but these fires are happening at an unprecedented rate that scientists say is caused by human activity and the rising climate.
The destruction has also been exacerbated by the sentiments of Brazil's president, Jair Bolsonaro, who has been nonchalant when told that many of the fires are being caused by humans. Farmers are setting fire to the land in order to clear away indigenous forests, according to reports, and Bolsonaro has encouraged these actions with his anti-environmentalist sentiments.
In the name of development, Bolsonaro is endangering the entire world's future. The Amazon contains 40% of the world's rainforests, which are our best defense against a rising climate. Sometimes described as the planet's lungs, the Amazon rainforest provides around 20% of our world's oxygen and absorbs a quarter of the world's carbon. It also contains 10-15% of animal species, many of which are being incinerated along with ancient trees and rich biodiversity.
Indigenous peoples are on the front lines of these fires, as many of them live in or near the forests, but the loss of such a large portion of the Amazon will be damaging to the whole world.
Image via India Today
Many people have asked about what they can do. Here are some actions you can take in response to the fires:
1. The main thing you can do to help out immediately with these forest fires is give money.
It's particularly important to give to organizations that work directly with indigenous people and those who know and live in the Amazon rainforest. Avoid major, corporatized organizations like the Red Cross.
Here are several organizations to give to:
*Support arts, culture, and research about the Amazon through the Amazon Aid Foundation.
2. Unfortunately, even though donations will help, these wildfires will probably keep happening without massive political overhaul in Brazil. Contact your nation's Brazilian embassy to make your views heard. Here is a list of embassies in the US.
3. Sign this petition, being passed around by opponents of Bolsonaro and his policies.
4. Boycott beef and products made from rainforest trees. Check with the Rainforest Alliance to see whether the products you're buying are safe.
5. Switch your browser to Ecosia, which is run by an organization that plants trees based on searches—roughly one tree per 45 searches, to be exact. So far, it's planted over 65 million trees and has garnered good reviews from across the web.
6. To stop things like this from happening in the future (and to ensure that there is a future at all), you can also get involved in the fight against climate change and disaster capitalism.
Here are four ways to do that right now:
- Get involved with an environmental organization. For example, Sunrise Movement and Extinction Rebellion are two active organizations that are making significant changes to environmental policy around the globe. Start by joining a mailing list, reading up on the organization's history and plans, and making time to attend meetings or actions. They might even give you hope.
- Plan on going to the worldwide climate strike on September 20. Greta Thunberg is currently making her way across the sea, and this strike is an offshoot of the Fridays for Future movement that she started one year ago. This time, both adults and children are being asked to strike.
- Lobby for a candidate who prioritizes climate change and environmental issues (and understands that these things affect every aspect of society). In America, Bernie Sanders just proposed a $16 trillion climate change plan, but many Democratic candidates have developed their own plans, and many will debate them at the CNN climate town hall on September 4.
- Contact your representatives and make it clear that climate change is a vital, non-negotiable issue. Here's a website that will help you do that.
There are no quick fixes with regards to the deep-rooted problems that have caused this tragedy to happen. However, a worldwide shift in political sentiment towards environmentalism could be the start of the changes we need to see to stop this from growing even worse.
@LilNasX First, by understanding how & why it is happening (see thread). Second, by eliminating consumption of bee… https://t.co/jNasy7WyxF— frenchie Ⓥ (@frenchie Ⓥ) 1566446935.0
This week, Rep. Alexandria Ocasio-Cortez and Senator Ed Markey will be proposing the most ambitious plan to fight climate change yet.
Recycle. Take shorter showers. Turn the lights off.
Over the past several decades, most of us have heard these diatribes repeated over and over, and have perhaps become numbed to these mantras, which promise that tiny droplets of collective action could potentially save the planet from environmental ruination.
It's true that small changes are important, and that each person contributes to the growing levels of waste and pollution that are killing our ecosystems and raising the planet's temperatures so dramatically that Manhattan-size gaps are forming in Antarctic ice. But it's also true that 71% of carbon emissions come from just 100 companies. It's also true that the scale of the crisis has grown unmanageable, and poses an unprecedented threat to human life.
That's where the Green New Deal comes in.
Image via The Intercept
"It's the only plan that matches the scale of the crisis," said Naomi Klein of the proposal, speaking on livestream yesterday night to thousands of activists tuning in across America. The livestream was hosted by the Sunrise Movement, a millennial-founded organization dedicated to supporting and fortifying the Green New Deal, especially as it's proposed in Congress in the coming week. Klein is the author of This Changes Everything, a book that argues that impending climate catastrophe actually presents an extraordinary opportunity to revamp the world's economic systems for the better. "I believe we were born for this moment," she told viewers.
Named after FDR's New Deal—which revolutionized the entire country on a tremendous scale, planting three billion trees and establishing hundreds of national forests in addition to catalyzing widespread economic, agricultural, and social reforms—the Green New Deal seeks to implant reforms on an equivalent scale in a time when it seems like there is no other option.
Image via Vice News
The plan has gone through several phases, but the one that's being proposed in Congress this week focuses on several fundamental points. First: achieve net-zero carbon emissions by 2030, and transition to renewable energy on a huge scale through initiatives like the creation of a nationwide electrical grid. Second: institute a living wage for all, in tandem with the creation of unlimited numbers of green jobs. These are the plan's main tenets, but its ideological aspirations stretch much further. It hopes to generate thousands of jobs in the form of start-ups and maintenance, and to start a wave of international trade in the renewable energy sector.
The original plan focused on a switch to 100% renewable energy by 2030, but a recent five-page draft obtained today by Bloomberg didn't mention this point, perhaps as a nod to moderates, though the omission is still subject to change. The draft proposes large-scale investment in green technology, the restoration of threatened lands, waste removal, and "massive growth in clean U.S. manufacturing, removing pollution byproducts and greenhouse gas emissions from that sector as much as technologically feasible."
The term "Green New Deal" is not a new one, though it has been going through different iterations since its inception. It was coined in a 2007 column by Thomas Friedman, and Barack Obama included it in his 2008 platform. Britain also took note, but a surge of Republican/Tory victories stymied its momentum.
Image via theintercept.com
The GND has found new life in Representative Alexandria Ocasio-Cortez, the Bronx electorate whose rise to political success has been accompanied by widespread social media fame. Ocasio-Cortez showed up in person to support a Sunrise Movement sit-in in Nancy Pelosi's office, demanding the creation of a committee dedicated to developing and pushing the GND, and since then she has become one of its biggest proponents. Now she will be proposing it in Congress this week, alongside Massachusetts senator Ed Markey. The plan has also garnered support from Rep. Ayanna Pressley, as well as 2020 presidential candidates Kamala Harris, Cory Booker, and Bernie Sanders.
The Sunrise Movement began in 2015, when it was founded by climate activists Sara Blazevic and Varsini Prakash, and quickly gained momentum, taking notes from the heady drive of the 1963 civil rights protests of Birmingham, Alabama. Its founders gathered activists, reached out to politicians, and pulled together the finer points of the Sanders campaign and other recent social movements; the successful Pelosi sit-in was the product of months of organizing.
The movement is appealing in a narrative sense: the vision of young people fighting against bloated fossil fuel behemoths has a definite draw to it. There's also the fact that science says the fate of the entire world requires unprecedented global change over the next few years, otherwise catastrophes like Hurricane Sandy and the California wildfires will become the stuff of the everyday.
Image via theinsurgent.com
But the GND is still just an idea, and it could remain that way. Its lack of specific policy has been subject to criticism, though an official draft has yet to be unveiled, and conservative news sources have labeled it as a hoax, an amorphous idea without policy to back it.
While the GND might seem like an impossibly ambitious proposition, humans have revamped and reshaped the world before a hundred times over, and we are nothing if not creative and adaptive. We've created technologies that connect the globe and turned empty landscapes to highway-lined cities in a matter of years. Now—unless you like the idea of joining Elon Musk's exclusive Mars colony—it's time to turn all of our collective energies towards the future of the home we share.
70 leading Democrats have signed on in support so far, and momentum is building for its official proposition. The Sunrise Movement is planning on facilitating office visits to congress people across the country this week, as well as a rally in Washington on February 26th.
In an age of doomsday threats and constant headlines about plastic oceans and refugee crises facilitated by environmental droughts, the idea of a Green New Deal—something that could actually, genuinely make a difference that touches every aspect of life—seems like a light at the end of the tunnel. Now it's just a matter of getting there.
Image via radioopensource.org
Environmental crisis affects the poor and vulnerable at disproportionate levels; it catalyzes mental and physical illness, economic decline, and overall devastation. Irreparable damage has already been done—but the fight is not quite over yet, though time is running out.
Eden Arielle Gordon is a writer and musician from New York City. Follow her on Twitter at @edenarielmusic.