When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
"President Kennedy never foresaw that the chickens would come home to roost so soon...Being an old farm boy myself, chickens coming home to roost never did make me sad; they always made me glad." -Malcolm X.
The attack on Capitol Hill was another example of how President Donald Trump has emboldened white supremacy. His term in office has given racism and fascism a bigger platform and an official advocate. He proved that, at his command, MAGA fanatics will assemble to do his bidding.
As the world watched the descent of democracy, many were appalled at the visual. This was an attempted coup two weeks before the inauguration of Joe Biden and Kamala Harris. News outlets and politicians questioned how we, as a country, got to this point. But for Black Americans, this has always been our country.
The violence witnessed on Capitol Hill was a scene all too familiar for Black people. The difference was that we weren't the direct targets. Trump's base has antagonized and threatened violence against Black people while law enforcement abuses its power when interacting with us. The confrontation between the two entities responsible for our oppression was unexpected, but not surprising.
Many Trump supporters and members of law enforcement are cut from the same cloth. In fact, many members of law enforcement voted for him. Their belief in excessive force under the guise of law and order gives them what they feel is the right to harm anyone who goes against their authority. They are loyal to a flawed system and a man that keeps them in power and not to the country and its citizens seeking progress and peace.
Throughout this presidency, both sides have pledged their allegiance to each other. MAGA supporters have backed the Blue Lives Matter movement. Police officers have demonstrated leniency when dealing with unruly Trump disciples at rallies and protests. Both believe they are the good guys trying to make things great again.
Black people have had to do battle with both. We've had to listen to the various lies spewed about the Black Lives Matter movement from supporters of the president while fighting police brutality daily. The assault on Blackness was a cause that unified them. Black people have warned the world of the dangers these factions were capable of for years. Those claims fell on deaf ears, until yesterday when they turned on one another.
For many Black Americans, yesterday was the manifestation of this country's inability to address domestic terrorism. Peaceful protests and resistance against police brutality are viewed in the same light as the insurrection. The anarchy and mayhem that GOP pundits accuse BLM of inciting was a direct order from their leader.
Their ignorance and arrogance gave them the courage to lay siege to a government building. But if angry Black protesters attempted the same actions, many lives would've been lost.
The same reason why the police routinely kill Black people is the same reason why the police are routinely unprepar… https://t.co/Rc3yWRZ2PA— Ibram X. Kendi (@Ibram X. Kendi) 1609964271
Suddenly, Trump supporters view themselves as oppressed. Their reign over the country is coming to a not so graceful end. Rather than humbly accepting defeat, they want to dismantle the establishment. The same establishment that helped empower them over the last four years.
Somehow this attack was yet another revelation for white Americans. Before Trump's election, the idea of police officers displaying a lack of regard for the lives of Black people was inconceivable to white Americans. The thought of parts of our government upholding systemic racism was unfathomable.
Last night, after a year of reckoning with the racism built into America's system, white Americans were forced to once again look at the enormous part white privilege plays in policing. But for Black people, it was simply a clear visual of America's decision on November 8, 2016, coming home to roost.
Students want police funding redistributed to nurses and counselors.
Since the killing of George Floyd, a massive wave of anti-police and pro-Black lives protests have erupted in America and across the world.
Many of these protests focus on the fact that police actually don't tend to keep Americans safer. Specifically, they pose threats to Black Americans, and this problem pervades every aspect of society, from courtrooms to prisons to schools.
Over the past few months, students (Black and brown students, in particular) have zeroed in on an effort to remove police from schools. Across the nation, student protestors have taken the fate of their schools and peers into their own hands, launching increasingly intense protests in efforts to remove police from their educational institutions.
A Legacy of Violence: The Problems with Policing in Schools
The roots of these protests stretch deep. The first police officers to appear in schools were part of a program pioneered in the 1950s that saw "school resource officers" (SROs) hired.
"Called a lliving symbol of law and orderl by some at the time, the presence of police in schools represented a larger, national tide of clarion calls to solder steel fangs onto America's criminal justice system," writes Alexander Zhang for Slate. But immediately there was pushback. "Students, some critics worried, might be coerced into self-incrimination and service as informants on their friends and families," Zhang continues.
Still, as late as 1975, only one percent of schools employed police officers. By the late 1990s, after the War on Drugs and other racist efforts targeted specifically poor, black and Latinx communities, the majority of urban schools began to employ cops—and today two thirds of students attend school with police, and NYC alone employs more police officers than counselors.
Empathy EducatesPolice in schools
The modern movement to defund and remove police from schools has been in progress for years, and many dedicated student activists have spent countless hours fighting for safer police-free schools.
"It's millions of dollars spent on police," said Denilson Garibo, a senior at Oakland High School. "We're having assistant principals being cut [from] our schools. Our teachers are not getting enough money for what they do. Why are we prioritizing school police over our education?" Garibo has been fighting police for over two years, attending school board meetings and speaking about the dangers that police officers pose to Black students.
It's not hard to see where these student protestors' anger comes from. Police—an often violent, undertrained force endowed with weapons and the power to lock people up—and underserved schools full of vulnerable, impressionable kids make an inherently ugly mix.
"When you have police in schools, you have a culture clash," said Judith Browne Dianis, executive director of the Advancement Project National Office. "And that culture clash is that their job is to protect people but also they enforce the criminal code, and they were enforcing criminal code on regular teen behavior."
The School-to-Prison Pipeline: A System Targeting Students of Color
The data reveals that these crackdowns disproportionately affect communities of color, making police in schools a racial justice issue.
"During the 2015-2016 school year, Black students accounted for 15% of total enrollment but 31% of students referred to law enforcement or arrested," a report by the Civil Rights Data Collection the U.S. Department of Education's Office for Civil Rights found.
Black students are, in essence, arrested at double the rate of their white counterparts. Why? Schools that have larger Black and Latinx populations are more likely to have larger police presences, automatically raising these students' chances of being arrested. "Students of color are also more likely to be enrolled in a school with an officer. While 42% of U.S. high schools in the 2013-2014 school year had officers, 51% of high schools with large Black and Latino populations had them," writes Astrid Galvan for wgme.com.
Schools comprised of largely poor, Black, and Latino populations are more likely to be plagued by the school-to-prison pipeline, a structure that filters students to prisons just like some schools filter (typically whiter, wealthier) students towards colleges.
This pipeline exists in part thanks to the disproportionately large police presences in schools that are part of underserved communities, and the dearth of community resources available to these schools.
The school-to-prison pipeline is "part of a national trend that criminalizes rather than educates students — and one that disproportionately targets black students — as "tough-on-crime" policy has resulted in millions of mostly black and brown people winding up behind bars," notes Mariame Kaba in Teen Vogue, adding that "nationally, since 1990, spending on prisons has increased three times as quickly as spending on education."
Police employed in schools are likely to target undocumented children and families, to arrest children for petty crimes that wealthier, whiter children are far more likely to get away with, and to criminalize people based on racist ideas baked into the framework of policing since its inception.
Policing Schools: Why Are There Cops In Schools?www.youtube.com
"The presence of police in schools, I believe, is fueled by a dehumanization of children of color, which suggests that there needs to be a constant surveillance of these children in schools," writes author Monique Morris.
The data is there every step of the way to support all this. According to NPR, "Data show that schools with cops are more likely to refer children to law enforcement, including for non-serious violent behaviors. In 43 states and the District of Columbia, Black students are more likely to be arrested than other students while at school, according to an analysis by the Education Week Research Center."
These studies stand for themselves, but they don't actually reveal the truly harmful and traumatizing effects that police in schools can have on individual students of color. Over the past few years, police have been filmed performing atrocious acts of violence towards students, revealing a deeper pattern and implying a much longer and more terrifying history of police committing crimes against the students they're assigned to protect.
In the fall of 2019, an officer was caught handcuffing a sobbing 6-year-old girl. In another school, an officer was filmed shoving an 11-year-old student against a wall. Both students were Black.
This is not a new phenomenon. In 2015, a video of a police officer throwing a 16-year-old Black girl across a room sparked outrage. The student who filmed the video received a misdemeanor charge and a suspension.
So if there are so many issues with police in schools, why are they there at all?
"There isn't much evidence indicating that police officers in schools make schools safer," says Dominique Parris of the research organization Child Trends. "What they do do is increase the likelihood that Black and brown children are going to be involved in the legal system early and often."
In America, there is a pervasive cultural myth—often most prevalent among white, powerful groups—that teaches us to associate police with safety. Police presence increased in schools in the wake of early school shootings in the 1990s, but a 2018 Washington Post analysis of over 200 incidents of gun violence found that police were only successfully able to intervene twice in armed shooter situations.
On the other hand, restorative justice programs that focus on relationships between students and the people there to protect them are far more likely to stop shootings and to reduce violence in general. Behavioral assistance programs based on relationships between students and counselors help prevent students from lashing out and can also help students identify unstable or potentially dangerous peers.
Visions of a Police-Free Future
Slowly, protests are working. The Minneapolis Public School board voted this year to end its contract with the Minneapolis Police Department after a number of protests. Still, other schools have resisted students' efforts to remove police officers.
Protestors don't plan on giving up, and they don't plan on being satisfied with only removing cops. Protestors who want the police out of schools don't simply want the police gone—and they know removing the police is not a solution to every problem.
Instead, protestors want the funds used to pay salaries of cops redistributed, specifically towards counselors, nurses, and other resources that might actually help students succeed rather than relegating them to prisons.
These programs are appealing alternatives to funneling students off to deeply traumatizing and damaging prison systems, which can haunt people well into adulthood, destroying families in the process. Protestors are asking schools to imagine a world in which funds used to police and punish students could be used to provide educational programs, health and wellness resources, psychological health, and social work avenues.
They're asking, in short, for schools to do what they're supposed to do: help students learn.
Studies have suggested that Rekognition less accurately recognized dark-skinned faces.
Amazon announced this week that they would be implementing a one-year moratorium on police use of Rekognition, a facial recognition software.
Launched in 2016, Rekognition has been sold to a number of government agencies, including various police departments and ICE. In 2017, it started being used by law enforcement for help identifying suspects.
Black people are already mistaken for suspects at alarming rates, and the use of Rekognition in law enforcement poses extreme dangers for them. In a statement on their blog, Amazon stated that they've advocated for stronger regulations on facial recognition technology, however the company has sold Rekognition to various police departments in the past.
Read their statement below.
"We're implementing a one-year moratorium on police use of Amazon's facial recognition technology. We will continue to allow organizations like Thorn, the International Center for Missing and Exploited Children, and Marinus Analytics to use Amazon Rekognition to help rescue human trafficking victims and reunite missing children with their families.
We've advocated that governments should put in place stronger regulations to govern the ethical use of facial recognition technology, and in recent days, Congress appears ready to take on this challenge. We hope this one-year moratorium might give Congress enough time to implement appropriate rules, and we stand ready to help if requested."
Here are three crucial ways the digital age complicates your protections under the Fourth Amendment.
When the Fourth Amendment codified citizens' protections against government spying in 1791, Americans couldn't say, "Alexa: turn off the lights." With technology pervasively conducting our daily errands, the amendment against illegal search and seizure is not equipped to protect digital users. In fact, David Cole, a law professor of constitutional law and national security at Georgetown University, critiques, "In the modern digital age, it means very, very little."
To be clear, the totality of the Fourth Amendment reads: "The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized."
Here are three crucial ways the digital age complicates your protections under the Fourth Amendment:
1. Law enforcement doesn't always require a search warrant to enter your home
When police want to mine your private information on suspicion that you've committed a crime, they have to meet the familiar requirement of "probable cause." Traditionally, they must convince a judge that there is a sound reason to search and/or bug your property for surveillance. True to the wording of the law, your protected personal belongings include your physical body, "houses, papers, and effects."
However, "probable cause" includes the "plain view" clause, wherein authorities have the right to enter your home if they see evidence, contraband, or suspicious materials in your home. In the age of social media, a picture, check-in, or status you post could very well justify law enforcement entering your home without a warrant. The ruling in Katz v. United States stands as the most notable example that qualifies the Fourth Amendment as only applying to situations in which "an individual has a reasonable expectation of privacy." When you're sharing the details of your life on social media sites, you waive much of that expectation.
2. Your personal information is no longer "private" from the government once shared on social media
A series of rulings in the 1960s and 1970s began to add exceptions to the "probable cause" requirement. Namely, the government does not need a search warrant to obtain any personal information that you've already shared with somebody else. Hence, the government can obtain any private information given to credit card companies, banks, or phone companies, because you've technically de-privatized the information by using those services.
Of course the same applies to any and all social media accounts. All the government needs is a subpoena, which experts say is "trivially easy to issue."
3. Your location can be tracked by the government
While it may seem obvious to be wary of broadcasting your location at any given time, some personal devices and social media sites automatically tag and record your location. Your whereabouts cease to be a topic of government surveillance when you share the information willingly (which you do by using digital services). As Justice Alito noted when presiding over the United States v. Jones, social media tools "will . . . shape the average person's expectations about the privacy of his or her daily movements." Traditional protections simply don't apply to what you publicize yourself.