Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
Canada Legalizes Marijuana to Become World's Largest Pot-Friendly Country
In addition to nationwide legalization, Canadian officials also announced plans to eliminate the waiting time and fees required to apply for criminal possession pardons.
Canada's legalization of recreational marijuana went into effect on Wednesday morning, making it the largest such legislation to date.
The move comes months after the Canadian House of Commons passed the Cannabis Act, a measure to curtail both underage marijuana use and the high profits earned through organized crime. The first retailers opened their doors at midnight in Newfoundland to long lines of eager customers who can now legally possess up to 30 grams in public and can cultivate up to four plants in their homes. Previously, possession of 30 grams was punishable by up to six months in prison.
Christopher Katsarov/AP
In addition to nationwide legalization, Canadian officials also announced plans to eliminate the waiting time and fees required to apply for criminal possession pardons. At a news conference in Ottawa, public safety minister Ralph Goodale called the decision "a matter of basic fairness."
Retailers and dispensaries must be federally licensed, but regulations will be implemented and enforced on a provincial level. Newfoundland and Montreal, for example, will allow operation of dispensaries. Toronto will not. Cannabis will be available for purchase online in all provinces, though the legal age varies from 18 to 19 in different locations.
The news is considered a big victory for Prime Minister Justin Trudeau, who campaigned on the promise of marijuana legalization three years ago and has been working on the legislation since 2016. It's the latest in the notoriously progressive politician's track record: he's championed the Paris environmental accord, welcomed 40,000 Syrian refugees, and has been outspoken about his pro-choice views. According to Trudeau, cannabis legalization is the next natural step to reflect the country's liberal-mindedness and evolving views on a substance already widely used by its populace.
Trudeau tweeted about "promises kept" shortly after legislation was passed in June
twitter.com
Canadians celebrated the new legislation from coast to coast, cheering as early sales were made and throwing New Year's Eve-like parties to welcome the new laws. Not everyone was riding the high, however. An op-ed published in the Canadian Medical Association Journal warned against "the known and unknown health hazards" of cannabis use, and expressed concern about how large companies, now able to legally market their products, might target younger audiences.
The op-ed reflected a general suspicion of Big Bud similar to that of Big Pharma, Alcohol, and Tobacco. Legalization is also expected to have a strong impact on the Canadian economy, drawing money from tourists seeking a legal smoking experience on top of an industry already projected to reach an estimated $5 billion by 2020.
Rebecca Linde is a writer and cultural critic in NYC. She tweets about pop culture and television @rklinde.
How to Grow Your Own Weed
Have you ever wanted to grow your own pot?
Last Friday was 4/20. Maybe you took off from work. Maybe your 8am chemistry lecture was a little bit better than usual. Maybe you're a goody two shoes and you waited until you finished up all your responsibilities before taking a toke. Either way, we know you celebrated.
Don't be paranoid though, we're not judging.
Or are we? We're not. Don't worry so much. You need to relax.
Where was I? Oh yeah, 4/20. If you're anything like me, you spent a decent chunk of change stocking up for the holiday, and now your bank account isn't looking too hot. Whether you're a fancy urbanite with a weed delivery service, or you're buying from a "friend", these (extremely necessary) expenses can start to add up. Time is money and all that. With this in mind, we've decided to compile a step-by-step guide for any would-be botanists out there looking to grow their own weed, and by extension, cut out the middleman. (And, if you want learn more about how to relax and don't actually want to grow your own, there are plenty of resources for that.)
Step 1: Grow Tent
First thing you're going to need is a designated area in which to grow. This is where a grow tent comes into play. A grow tent is essentially a box made of canvas with reflective material on its interior designed to catch light. You can make your own, but if you're smart, you can buy one for around $40-$50. You'll also need outfit it with a light source, ideally either HID or LED, and depending on the size of your operation, this can cost you from $40-$250. Since this is your first time, and you're probably going to start with only one or two plants, the recommended wattage for your light source is around 250. This'll keep the grow tent from getting too hot and will also keep your budget manageable. On top of this, you'll need an exhaust fan, as well as an a carbon filter in order to eliminate heat and odor. If you buy a kit, this'll run you from $70-$100. Finally, you need a thermometer/hygrometer in order to keep track of heat and humidity. Altogether, you can probably build a decent grow tent for around $200. There are some good building guides online if you're not particularly handy.
A grow tent
Step 2: Planting/Watering/Growing
Next, you'll need a 3-5 gallon bucket (per plant) filled with an airy soil mix. Be sure to cut holes in the bottom of the bucket to account for overflow. You'll also need to purchase nutrients in order to feed your plant. When shopping, it's also important to make sure you buy feminized seeds. Unless you're conducting a major growing operation, there's no reason for you to grow male plants, as their primary use is for breeding. All of the buds that end up in your pipe or bong come from female plants.
After you plant your seeds, you'll want to bring your lights closer to the bucket rather than forcing your plants to stretch towards their light source. As your green friends grow, gradually move the lights higher up. As for the amount of light your plants should be getting, you should set your lights to be on for 18 hours a day and off for 6. Don't overwater or overfeed your plant. Be conservative at first. You can always add more food or water later.
Some green
Step 3: Trimming/Flowering/Curing
When trimming your plant, it's important to start early. Think of this as the plant's daily maintenance. If space weren't an issue, or if you owned a farm, you could probably let your plants grow as nature intended, but if you're using a grow room, you have to optimize every available inch. Trimming excess branches and twigs is a great way to make space.
Since nutrients typically come in vegetative and flowering mixes, when it's time to induce flowering, it's important to switch the way in which you feed your plant. Your plant will need to grow for about 4-8 weeks (longer if you want bigger yields) before it's ready to flower. That said, with a grow tent, you're in complete control. When you're ready to induce flowering, just switch your light cycle to 12 hours on and 12 hours off. Flowering will take an average of 8-12 weeks (here's a handy timing chart).
After your plant is done flowering, (8 weeks for Indica, 10 weeks for Sativa) it's time to start trimming. A good way to tell if your plants are ready for harvest is to take a magnifying glass and look for glittery, crystalline structures on your buds. Pictured below:
Once you've harvested your buds, you should hang them up for about a week to dry them. Don't leave a fan blowing directly on them, but make sure the air is circulating to prevent mold. Once the buds are sufficiently dry, remove them from their branches and put them in jars. The buds won't be completely done drying though, and you will have to periodically open the jars to allow the condensation to evaporate. Do this for about three weeks, and you will be rewarded with an ample amount of perfectly cured weed, probably around 3-5 ounces per plant.
A DIY solution to drying weed
Step 4: Enjoy
I'm sure you're already pretty well-versed at this part, but it goes without saying that you should reward yourself for a job well done. Growing weed is tough. Kick your feet up and put on a movie. Or, you can always just be like those not as hardcore and buy CBD tinctures!
Enjoy at your own pace