Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
The Amazon Is On Fire: Here's What You Can Do
Each day, the Amazon loses over a football field of land to fire.
Right now, the wildfires in the Amazon forests are so massive they can be seen from space.
According to INPE, about a football field and a half of rainforest is being destroyed each day. Since Thursday, over 10,000 acres have been lost.
Since January 2019, the number of forest fires in Brazil have grown by 80%. It's normal for wildfires to clear away the forest to make room for new growth, but these fires are happening at an unprecedented rate that scientists say is caused by human activity and the rising climate.
The destruction has also been exacerbated by the sentiments of Brazil's president, Jair Bolsonaro, who has been nonchalant when told that many of the fires are being caused by humans. Farmers are setting fire to the land in order to clear away indigenous forests, according to reports, and Bolsonaro has encouraged these actions with his anti-environmentalist sentiments.
In the name of development, Bolsonaro is endangering the entire world's future. The Amazon contains 40% of the world's rainforests, which are our best defense against a rising climate. Sometimes described as the planet's lungs, the Amazon rainforest provides around 20% of our world's oxygen and absorbs a quarter of the world's carbon. It also contains 10-15% of animal species, many of which are being incinerated along with ancient trees and rich biodiversity.
Indigenous peoples are on the front lines of these fires, as many of them live in or near the forests, but the loss of such a large portion of the Amazon will be damaging to the whole world.
Image via India Today
Many people have asked about what they can do. Here are some actions you can take in response to the fires:
1. The main thing you can do to help out immediately with these forest fires is give money.
It's particularly important to give to organizations that work directly with indigenous people and those who know and live in the Amazon rainforest. Avoid major, corporatized organizations like the Red Cross.
Here are several organizations to give to:
*Protect and purchase rainforest land through rainforesttrust.org or the Rainforest Action
Network.
*Support indigenous communities through Amazon Watch or Survival International.
*Support arts, culture, and research about the Amazon through the Amazon Aid Foundation.
2. Unfortunately, even though donations will help, these wildfires will probably keep happening without massive political overhaul in Brazil. Contact your nation's Brazilian embassy to make your views heard. Here's a list of embassies in the US.
3. Sign this petition, being passed around by opponents of Bolsonaro and his policies.
4. Boycott beef and products made from rainforest trees. Check with the Rainforest Alliance to see whether the products you're buying are safe.
5. Switch your browser to Ecosia, which is run by an organization that plants trees based on searches—roughly one tree per 45 searches, to be exact. So far, it's planted over 65 million trees and has garnered good reviews from across the web.
6. To stop things like this from happening in the future (and to ensure that there is a future at all), you can also get involved in the fight against climate change and disaster capitalism.
Here are four ways to do that right now:
- Get involved with an environmental organization. For example, Sunrise Movement and Extinction Rebellion are two active organizations that are making significant changes to environmental policy around the globe. Start by joining a mailing list, reading up on the organization's history and plans, and making time to attend meetings or actions. They might even give you hope.
- Plan on going to the worldwide climate strike on September 20. Greta Thunberg is currently making her way across the sea, and this strike is an offshoot of the Fridays for Future movement that she started one year ago. This time, both adults and children are being asked to strike.
- Lobby for a candidate who prioritizes climate change and environmental issues (and understands that these things affect every aspect of society). In America, Bernie Sanders just proposed a $16 trillion climate change plan, but many Democratic candidates have developed their plans, and many will debate them at the CNN climate town hall on September 4.
- Contact your representatives and make it clear that climate change is a vital, non-negotiable issue. Here's a website that will help you do that.
There are no quick fixes with regard to the deep-rooted problems that have caused this tragedy to happen. However, a worldwide shift in political sentiment towards environmentalism could be the start of the changes we need to see to stop this from growing even worse.
Miners Invade Indigenous Land and Murder Community Leader In Brazil
This was an act of terror, and should be widely condemned.
Emyra Wajãpi was a leader of the Wajãpi indigenous community, a group located in the north of Brazil—until he was murdered this week by a group of armed miners, who stabbed him to death and threw his body into a river.
On Saturday, Wajãpi community leaders issued a cry for help to the Brazilian government, stating that they were being invaded by troops bearing rifles and weapons and requesting the assistance of the army. Though a police force was en route, they did not arrive in time, and the community was forced to flee.
The invasion comes as a shock but not a surprise. In recent months, Brazil's far-right president, Jair Bolsonaro, has explicitly encouraged loggers, miners, and farmers to invade protected areas and land occupied by indigenous communities, arguing that the Brazilian government has the right to develop and profit off of any and all of its national territories. Under Bolsonaro, deforestation in the Amazon has skyrocketed, though he has repeatedly denied the validity of studies that reveal just how much land has been lost during his reign.
"The president is responsible for this death," said Brazilian lawmaker Rodolfe Rodrigues to the The New York Times. Bolsonaro has a history of making racist comments about indigenous people and is currently telling the public that the murder did not happen.
The Wajãpi people united in protest against invadersImage via survivalinternational.org
In March 2019, Bolsonaro met with U.S. President Donald Trump, and they signed a letter of intent promising the "sustainable development of the Amazon" (read: the ravaging of indigenous lands). Bolsonaro has also drafted plans that would legalize artisanal mining in protected lands, and that—to add insult to injury—would encourage indigenous communities to mine their own lands.
His priorities are crystal clear. "Brazil lives from commodities," Bolsonaro said in a recent speech. "What do we have here in addition to commodities? Do people not remember this? If the [commodities] business fails, it will be a disaster." These comments come at a time when mining and pollution present unparalleled threats to the planet's well-being and when indigenous ways of life present one of the best models of combating climate change and developing sustainable infrastructure.
The killing of Emyra Wajãpi should be viewed as a serious act of domestic terror among international communities. The U.N. human rights chief Michelle Bachelet has decried the death, calling it "a disturbing symptom of the growing problem of encroachment on indigenous land – especially forests – by miners, loggers and farmers in Brazil." World leaders should follow suit in denouncing these actions and reaffirming their commitment to conserving protected lands.
Wajãpi Indigenous TribeImage via Victor Moriyama
If they do not, a genocide could ensue. "This government is massacring our rights and our indigenous peoples," said a Wajãpi leader to NBC News. "They are already starting, killing the indigenous peoples."
Indigenous communities of the Americas have endured relentless persecution since the arrival of Europeans in the 1400s. The Wajãpi did not receive protected land until 1996, after a 21-year period of brutal military rule. In the 1970s, their community was almost completely wiped out by disease—brought by invading gold miners.
Brazil's Presidential Election Is A Warning Sign for Progressives
Jair Bolsonaro ran on a far-right, pro-torture, pro-militarization platform.
Over the last 30 years, Brazil has transitioned from dictatorship to shaky democracy, raising hopes that the country would soon be able to economically compete with other developed countries on the world stage. With the presidential election of Jair Bolsonaro on Sunday, the progress of the world's 4th largest democracy seems to have stalled. Bolsonaro is a far-right, pro-gun, pro-torture politician who gained 55.1% of votes after a deeply divisive election cycle.
The new Brazilian president is a 63-year-old former military paratrooper who promised Brazilians he would crush corruption, crime, and a supposed communist threat if elected to the presidency. Bolsonaro was an extremely polarizing candidate who has spoken against women, gay people, Brazilians of color, and even democracy — the New York Times reports that he once said, "Let's go straight to the dictatorship," while serving as a congressman. Given the fascistic nature of his views, he struggled to find a running mate until early August.
But despite early obstacles, Bolsonaro convinced much of Brazil that his extremist views hold merit. After the election results came out, Bolsonaro continued to refer to the democracy of Brazil as a communist state, saying, "We cannot continue flirting with communism … We are going to change the destiny of Brazil."
Bolsonaro's leftist opponent, Fernando Haddad, who gained 44.8% of the vote, urged Brazilians not to give up hope. "We will continue with our heads held high, with determination and with courage," he said. "We have a lifelong commitment to this country and we will not allow this country to go backwards."
But Bolsonaro has international support, as well. The White House confirmed that President Trump called Bolsonaro to congratulate him, and Trump later tweeted, saying,
Many fear that Bolsonaro's election is a symptom of the same worldwide swing to the political right that resulted in Trump's election in the United States, as well as other shifts towards extreme conservative values like those seen in the UK during the Brexit decision. Bolsonaro's election coincides with the former progressive president's failure to stymie an uptick in Brazilian street violence over the last couple of years.
Consequently and effectively, Bolsonaro's campaign strategy was to promise militaristic strength, something that apparently spoke to a frightened Brazil. It becomes difficult not to see the similarities between the events in Brazil and America's 2016 election, wherein voters chose contextless nostalgia and fascist rhetoric over progress. The Brazilian election serves as yet another lesson for champions of democracy and progressivism: fear is a powerful tool that allows politics to default to the mob. If people don't feel safe, all thoughts of equal rights and social justice become second priority.
Brooke Ivey Johnson is a Brooklyn-based writer, playwright, and human woman. To read more of her work visit her blog or follow her twitter @BrookeIJohnson.