Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
The Climate Crisis Is About Social Oppression
Climate change activism has a whiteness problem and a class problem.
The movement's hypocrisy has grown harder to ignore as the climate crisis has intensified. Environmental racism has left poorer communities on the frontlines of unclean air and dangerous pipelines, while largely shutting their voices out of the decision and policy-making aspects of change.
The problem is rooted in the way environmental activism has traditionally been defined. Early environmental efforts (at least the ones that received the most funding) often focused on preservation and conservation of untouched land. These efforts existed in silos, painting the Earth as a childlike entity—as if the planet was separate and somehow lower than humans. This Earth was treated like an entity that required saving, and the saving was to be done by corporate firms and guilty consumers.
Even during these early times, many groups were actively fighting systemic oppression in conjunction with environmental activism, from Latino farmworkers protesting pesticides to Black students in Harlem fighting to oppose city garbage dumps in their communities. Still, over the next several decades, the mainstream environmental movement failed to realize that the climate crisis was not merely a matter of spoiled rivers and suffering polar bears. The climate crisis was seen as something separate from human life and separate from other social issues. Large "big green" corporations focused on promoting small changes that people could make on individual scales, as if "going green" could save us. We could all take shorter showers, take the bus instead of driving, purchase expensive organic products, and shut up—nevermind that the super wealthy have always used up far more resources and energy than their fair share.
A Crisis of Understanding
"Our economic system and our planetary system are now at war," writes Naomi Klein in This Changes Everything: Capitalism Vs. the Climate. "Or, more accurately, our economy is at war with many forms of life on earth, including human life. What the climate needs to avoid collapse is a contraction in humanity's use of resources; what our economic model demands to avoid collapse is unfettered expansion. Only one of these sets of rules can be changed, and it's not the laws of nature."
The climate movement will absolutely fail if it does not recognize the importance of its relationships with other social movements. The climate movement must stand in solidarity with organizations fighting for racial and class equity, for an end to the prison industrial complex and for reparations. It must stand in solidarity with people of color and particularly with Indigenous people, who have always been leading in the fight, and all climate movements must defer to leaders who are living on the front lines of the crisis.
If the climate movement continues to prioritize "an end to the climate crisis" over an end to capitalism, if the movement continues to languish in apocalyptic fears rather than paying attention to how climate actually affects people's lives, if the movement remains disconnected from actual life and the way that the climate crisis is already here for so many people around the globe, it will fail.
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Just as we humans cannot survive if we view ourselves as separate from the earth, we can't view the climate crisis as unrelated to other issues of inequality and systemic violence. We need to understand that, just as everything in nature relies on everything else—rivers flow into oceans, tree roots create an underlying network of communication that stretches through an entire forest—the movement to stop climate change is the movement to end relentless capitalism, which is also the movement to address the monetary inequalities that still exist because of America's legacy of colonization, slavery, and other violences.
The Future of Environmental Justice
Activist groups are waking up to this, at least theoretically. Groups like the youth organization Sunrise Movement have rallied around Alexandria Ocasio-Cortez's Green New Deal, a movement that aims to combine a massive reduction in carbon emissions with reforms that will make safe housing, affordable food, and health care available to everyone.
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In some ways, Sunrise still suffers from the problems that have always plagued environmental groups: a pervasive level of whiteness and classism. But the movement has been discussing how to change this, initiating a hub restructure program and encouraging the development of smaller, more local groups that will facilitate local outreach. The next step is to put the voices of people who are already fighting for justice into power, people like the Indigenous climate activists who have been protecting the earth for centuries, often at great personal risk.
These are complex tasks that require deep thought and challenging conversations, but they are of the utmost importance. The environmental movement will fail unless it embraces its interconnectedness with all things–Embracing interconnectedness will only ever make us all stronger.
Climate change will inevitably result in tremendous change. If we somehow succeed in pulling the world back from the brink of climate disaster but fail to address other systems of oppression—if we merely keep the world as it is, favoring only the super-rich, allowing suffering on a massive scale despite the fact that we have the resources to address it—would the movement be a victory for anyone except those who were already winning?
New York City Welcomes Teen Climate Activist Greta Thunberg
The 16-year-old will take to Foley Square to spearhead a global strike on September 20.
Teen activist Greta Thunberg touched down on the shores of New York today after a two-week journey at sea, but her real journey has just begun.
The Swedish teenager rose to prominence last year with her "School Strikes for Climate," which have since sparked a worldwide movement. She's since become one of the leading faces in climate activism, representing young people's refusal to tolerate the ignorance of their elders.
Sixteen-year-old Thunberg has spent the past two weeks traveling to New York City via solar-powered yacht, which was chosen in order to avoid a carbon-heavy airplane flight. The journey—which was obsessively followed by activists and European media and much-maligned by critics—culminated with a landing on the shores of Coney Island, Brooklyn, and her final destination was a port off Lower Manhattan. She was welcomed by excited crowds of activists and fans.
Thunberg has a packed itinerary, which includes high-profile meetings with some of the world's most powerful officials. On Friday, September 20, she'll be leading a worldwide Climate Strike, and millions of people will be taking to the streets to call for aggressive global action on climate change. Find your local strike (or start your own) using this website.
Thunberg will be attending New York City's strike, which begins with a march in Foley Square and ends with a rally in Battery Park, where speakers, performers, and Thunberg herself will take the stage. If you want to be more involved in this event, NYC is having an art build on August 30 and 31, and the group Fridays for Future will be organizing other logistical actions in preparation for the strike. Also for NYC folks: Ethical Culture is hosting strike planning meetings every Wednesday from 6-8pm, and Greta herself will be striking each Friday, starting with a strike on Friday, 8/30 at Ralph Bunche Park outside of the United Nations from 11-2pm.
Participants hope that mass action will influence several important upcoming climate meetings, which will be attended by Thunberg. The first will be the Youth Climate Summit at the United Nations in Manhattan on September 23rd. The next is the COP25 summit in Santiago, Chile, which takes place in December.
The young activist recently announced that she's taking a year-long sabbatical from school to focus on her activism. Her actions manifest the emotions and thoughts of many students who are asking, "What's the point in going to school and working towards our future if there is no future?"
As Thunberg put it in 2018, "We cannot solve the crisis without treating it as a crisis. You say you love your children above all else, and yet you're stealing their future in front of their very eyes."
Yet she's also resolutely hopeful. "It is still not too late to act," she reminded the European Parliament in a recent speech. "It will take a far-reaching vision, it will take courage, it will take fierce, fierce determination to act now, to lay the foundations where we may not know all the details about how to shape the ceiling. In other words, it will take cathedral thinking. I ask you to please wake up and make changes required possible."
Thunberg was nominated for a Nobel Peace Prize in 2018 for her work. She has mobilized millions of strikers around the world, and she's given hope and a sense of urgency to countless others. She also has been heavily criticized, mostly by conservative outlets and European nationalists. One British businessman even went as far as to Tweet, "Freak yachting accidents do happen in August…" She was also described as a "teenage puppet" by a member of Trump's transition team and a "prophetess in shorts" by a conservative French politician.
Many of these criticisms have taken on a misogynistic undertone, resembling those lobbed at another young, powerful female activist—Alexandria Ocasio-Cortez. This may not be incidental, since the kind of global structural overhaul that human survival requires necessitates a revamp of many patriarchal and conservative ideas based in traditional ways of doing things. "For climate skeptics … it was not the environment that was threatened, it was a certain kind of modern industrial society built and dominated by their form of masculinity," proposed one study that linked misogynistic comments about Thunberg and Ocasio-Cortez to toxic masculinity.
Thunberg, however, is not advocating for any particular shift in gender dynamics, nor any politician's agenda. Instead, she's all about ensuring human survival by adjusting our actions based on scientific fact.
As the Malitzia II sailed towards the New York City skyline, a banner reading "Unite Behind the Science" waved proudly above it. Unfortunately, the scientific consensus about the dire consequences of climate change hasn't been enough to mobilize humanity into acting. That has required one particularly outspoken teen activist, and New York City is lucky to have her here.
Most Environmentally-Responsible Meat You Can Eat
Better meat options exist.
Every year, humans eat 70 billion animals around the globe, and 9 billion of them are killed in the U.S.
According to a recent article in The Guardian, the most significant way to lower your impact on the environment is cut out meat and dairy from your diet: "The new analysis shows that while meat and dairy provide just 18% of calories and 37% of protein, it uses the vast majority – 83% – of farmland and produces 60% of agriculture's greenhouse gas emissions."
This presents environmentally-conscious animal eaters with a stark choice: Give up eating animals, or give up on your beliefs. But there is a middle ground, which involves choosing options that have, if not a zero-impact, perhaps a lower one. Here is a list of choices, going from best to worst.
Chicken
For those who aren't ready to give up meat but want a more environmentally-friendly option, switching to chicken is one of the best choices. Slate explains that chickens produce a much lower amount of carbon dioxide than cows. Cows generate about four times more greenhouse gases than chickens. In addition, chickens only create two to four pounds of manure per pound of weight, which is less than the 35 to 65 pounds cows make per pound of beef, according to Slate. Experts recommend looking for free-range chickens raised without antibiotics.
Pork
Pork is a better environmental choice than beef because pigs produce about 50% less carbon dioxide than cows, according to the BBC. Pigs are also omnivores (they'll eat anything), and this is better for the environment than cows that require grass or grains. A hog can help reduce food waste by consuming vegetable scraps and other food that would have been discarded. Another positive is that pigs need less feed overall compared to cows.
Mussels
Technically, mussels aren't meat because they're categorized as seafood. However, they're an option for people who don't want to go vegan and still want a good source of protein. The BBC explains that mussels capture carbon dioxide, so they're an environmentally responsible alternative and a better choice than farm-raised fish. They don't need to eat other food sources to grow because they filter nutrients from the water, so their impact is lower. Moreover, they don't contribute to pollution.
Meat-Buying Tips
Shoppers who are worried about the environmental impact of their meat purchases should consider the following tips. First, try to reduce the number of days per week that you eat meat. You can switch to meatless Mondays or make the weekends meat-free. Another option is to use meat alternatives like tofu more often when you cook. Look for free-range and organic meat products. Some other label names to watch for include cage-free or barn-roaming.
There are meat options that are more environmentally-friendly. Consider making chicken, pork, and mussels more frequently for dinner.