Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor literally has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is literally changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are definitely well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say anothing of her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that actually do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
Meet SSENSE X ESSENCE: The Ultimate Ode To Fashion During Black History Month
If you aren’t familiar with SSENSE, it’s the online epicenter for buying luxury brands and high-end streetwear. Founded by the three Atallah brothers, the goal was to take away the obstacles and headaches that could arise from purchasing high-end fashion and democratize the latest, coolest brands.
More than any other platform right now, SSENSE does curation right. They’re painfully aware of which pieces from new collections are a fit for their audience. They show you what’s relevant and hot right now — prioritizing pieces you’ll genuinely like rather than what’s just being pushed by the brand. Now, SSENSE carries brands of all price points from Adidas to Versace.
Another highlight: SSENSE is known for its brand diversity. They often highlight Black-owned brands and showcase collections from people of color and lesser-known designers. To close out Black History Month 2024, SSENSE is teaming up with none other than ESSENCE: a pairing that makes perfect sense.
ESSENCE, the lifestyle publication geared towards Black women, is helping feature three designers and artists: Bianca Saunders, Mowalola, and Stanley Raffington. The series will showcase their designs and tell their story.
According to SSENSE’s site,
“The two brands are turning ESSENCE’s “In The Studio” print franchise into a video series hosted by Lynette Nylander. The series will spotlight the achievements and creativity of Black designers who have significantly impacted the menswear realm. With three episodes, each featuring a distinguished designer, the series offers exclusive insights into their creative processes and journey,”
Meet The SSENSE X ESSENCE Feature Designers
Bianca Saunders
Bianca Saunders
British GQ
Bianca Saunders’ clothing embraces masculinity in womenswear. Her jackets will always be a bit oversized, or the style will mimic a classic streetwear bomber that could have been borrowed from boys like Jeremy Allen-White and Jacob Elordi — a girl can dream.
“The essence of Saunders' clothing lives in the details, which point to how she subverts ideals often associated with menswear.”
Finding the intersectionality between workwear and streetwear, Saunders clothing is genderless and trendy. Some of her signatures include layered shirts, tucked waists, and somewhat minimalist designs.
@babyboyflame Buying Black: @Bianca Saunders #streetwear #menswear #blackownedbusiness #fashion #fashiontok #fashiontiktok ♬ Oldschool - Cookin Soul
Mowalola
Mowalola
Joyce NG
Mowalola, a highly sought after designer whose pieces have been worn by the likes of Rihanna and Naomi Campbell, is a bit of an icon in the fashion world. Her mantra for fashion is “do what you want to do” and that’s exactly the kind of energy Mowalola’s clothes give off.
Much like Bianca Saunders, Mowalola is known for her gender bending designs. Inspired by cinema, many of her collections revolve around movies. And this is on full display at her cinematic runway shows.
She brings an edge to her designs through textures like leather and intentionally placed cutouts. She’s not afraid to make public commentary on race and gender, making her runway shows incredibly popular.
“The British designer has shifted the cultural zeitgeist with her boundary-pushing collections inspired by the world around her.”
@i_d Replying to @JAC So are we! #ferragamo #maximiliandavis #tiktokfashion #mfw #mowalola ♬ original sound - i-D
Stanley Raffington
Stanley Raffington
ESSENCE
In a world where the Chanel black-and-white aesthetic hails ever-popular, especially amongst those emulating Old Money Style and Sofia Richie’s closet, it’s hard to find designers who aren’t afraid of a bit of color…enter Stanley Raffington.
Often incorporating Rastafarian colors of red, yellow, and black as an ode to his Jamaican roots, Raffington isn’t going to shy away from any hue. He quickly rose into fashion prominency when Madonna and FKA Twigs attended his show, which included 3D printed accessories.
Constantly inspired by his Jamaican roots and the nostalgia of past trends, you will see lots of Y2K nods in Stanley Raffington’s clothing. He’s embraced tech in the fashion world by utilizing 3D printing in many of his designs and runway shows, and he’s not slowing down now.
@yungstanz Process behind my 3d printed curve bag. Taking inspiration from the architecture of Zaha Hadid, mixing new technology with natural materials and craft. Available now exclusively at @SSENSE ♬ Never Lose Me - Flo Milli
Welcome to Atelier Jolie
Opening in the former studio of Basquiat and Warhol, Angelina Jolie’s clothing brand is not another vanity project
Every day, it seems yet another big name launches a clothing brand. Kylie Jenner just announced her own fast fashion brand, Khy. Phoebe Philo just launched a high-ticket eponymous luxury brand with LVMH. But for Angelina Jolie, her foray into fashion isn’t about her.
Angelina Jolie launched Atelier Jolie with all the fanfare you could expect from an A-Lister and one of the most recognizable faces on the planet. She graced the cover of Vogue. She bought the iconic former home of Andy Warhol, 57 Great Jones Street in New York -which still bears graffiti from Basquiat- to give the brand a home. And she even posted to her Instagram account, which followers will know is a rare occurrence.
But all of this impressive marketing is not an attempt to build Jolie’s ego or even her own brand. It’s to support the careers of other artists. Atelier Jolie is a brand of collaborations:
“I’ve met a lot of artisans over the years—very capable, talented people—and I’d like to see them grow,” Jolie told Vogue. “It’s not really about fashion … I don’t want to be a big fashion designer. I want to build a house for other people to become that.”
The atelier itself promises to be a collaborative space — part store, part cafe, part creative community where patrons can stitch and mend and tailor their pieces. “I’ve always wanted to take my family to a place where I can say: Does your clothing really represent you?” she said in Vogue. “Absolutely you? And do you love it? I think the average person would not think it does. But I think tailoring does that for you.”
The brand is a community. The designers and collaborators are mostly “refugees and other talented, underappreciated groups.” Its global collaborators include the London-based milliner Justin Smith, the American artist Duke Riley, South African lacemaker Pierre Fouché, and more.
In the brand announcement, Jolie wrote:
“I am building a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers, and artisans from around the world. A place to have fun. To create your own designs with freedom. To discover yourself.
We will use only leftover, quality vintage material and deadstock. You will be able to repair or upcycle pieces from your closet you wish to revive, perfecting fit, breathing new life into what could have been thrown away, and creating quality heirloom garments with personal meaning.”
“We hope to create a community of creativity and inspiration, regardless of socio-economic background. We will spotlight the people who play a part in each creation. We will bring together a diverse team, including apprenticeships for refugees and other talented, underappreciated groups, with positions of dignity based on skill. And as we work with global artisans and creators, we hope to help share the richness of their cultural heritage and support the development of their own businesses.
But what about the clothes?
It should come as no surprise that the brand’s creative vision is full of timeless silhouettes inspired by Jolie’s simple approach to fashion. “Sometimes the way you dress says, ‘Don’t mess with me—I’ve got my armor on,’ ” Jolie told Vogue. “But I want a woman to feel safe enough that she can be soft.”
Their first collaborator is B Corp-accredited luxury Maison Chloé. Together with Creative Director Gabriela Hearst, Jolie designed this capsule full of eveningwear with an emphasis on fluid silhouettes. Lots of tailored pants and fluid gowns. Lovers of the Chloe, The Row, and Phoebe Philo should eagerly await this one.
This new venture aligns with Jolie’s personal commitment to service. A former UN Refugee Agency Goodwill Ambassador and Special Envoy, Atelier Jolie’s focus on uplifting and supporting creatives from marginalized communities is on brand for Angelina. When she’s not working on this new creative venture, she’s writing pieces for TIME magazine, doing philanthropic work, and using her platform to speak on global issues. Moved by her work with refugees, she has been one of the only major celebrities to use their massive platform to explicitly address the humanitarian crisis in Gaza.
As with everything she does, Jolie’s brand is a labor of love filled with passion and purpose. She has even gotten her kids involved to drive home the communal aspect of the brand. It’s for everyone and it’s about everyone — not just Jolie.
Atelier Jolie opens its doors later this year. I’ll see you all in line at 57 Great Jones St.
Gucci Is Going Carbon Neutral, and Fossil Fuel Corporations Should Follow Suit
We're looking at you, ExxonMobil.
Gucci has announced that it wants to go carbon neutral.
The company's CEO, Marco Bizzarri, just confirmed that the company will be purchasing carbon credits that cancel out the emissions of all the people who attend its upcoming Milan fashion show.
The high fashion brand has been working on their eco-friendliness for a while, launching a ten-year sustainability plan in 2018 and swearing off fur products the year prior.
Next up, the 100 fossil fuel companies that are responsible for 71% of the world's global emissions should go carbon neutral, shutting down or changing their product from fossil fuels to reusable energy.
Particularly, the 25 companies that are responsible for half of global emissions in the past three decades should consider offsetting their toxic effects (from selling a deadly substance that will kill us all, slowly and painfully) by paying a few trillion dollars in carbon credits and reparations to the communities they have destroyed.
It's great that eco-friendliness is fashionable now. It's awesome that high fashion companies are trying to go carbon neutral by buying carbon credits, even though carbon offsets are definitely not going to be enough to stop the climate crisis.
It would be even greater if ExxonMobil, Shell, BP, ConocoPhillips, Suncor, Saudi Aramco—and all the other companies bankrolling politicians that deny climate change, obfuscating decades of scientific research, and making it virtually impossible to stop climate change no matter how many models strut around in faux fur—would do the same.