Billie Eilish Is Calling For Artists To Be More Sustainable
Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most revered and sought-after popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
PacCares: How Pacsun and Rare Beauty Are Teaming Up To Support Mental Health
And you obviously know Rare Beauty by now…the Selena Gomez-founded beauty brand with viral products such as a heavily pigmented blush. Sure, Rare Beauty has firmly established itself as a staple makeup brand, but there’s also the Rare Impact Fund.
The Rare Impact Fund is dedicated to mental health advocacy and expanding mental health services and education for our younger generations globally. The goal is to raise over $100 million in the next 10 years, with 1% of all proceeds from Rare Beauty sales going towards the Rare Impact Fund.
In an effort to support the Rare Impact Fund’s commitment to mental health, Pacsun launched PacCares. This philanthropic collaboration includes Pacsun making a $100,000 donation to the Rare Impact Fund, creating a denim line where proceeds will go towards the fund, and raising awareness via their clothing and social media for mental health.
The Rare Impact Fund has already raised over $6 million since its creation in 2020. However, this partnership with PacCares is guaranteed to shine fresh light on mental health support.
A Little About Rare Impact Fund
We’ve already raved about the beauty of Selena’s charity…but we’ll go ahead and gush about it again. The Rare Impact Fund is based on Selena’s Rare album, which coincided with the beauty brand's release.
Many people may not realize that when they’re buying Rare Beauty’s iconic blushes or viral highlighters, they’re also contributing to the facilitation of mental health education and resources.
They make this possible by collaborating with donors, grantees, and members of the community to normalize mental illness and provide young people with the necessary resources to get the help they need.
This can be through social media campaigns, raising money via charity events, collaborating with brands like Pacsun, and more. The Rare Impact Fund knows no boundaries when it comes to spreading the word about mental health awareness.
It’s an integral part of Selena Gomez’s brand to make sure everyone feels beautiful and accepted at all times. It’s why she created a makeup brand that’s both inclusive and innovative. And it’s why she created the Rare Impact Fund, to help make a difference and leverage her platform for good.
Inside PacCares
PacCaresPacsun
When two industry giants like Pacsun and Rare Beauty partner up and commit to “doing better”…you know magic is about to happen.
PacCares is dedicated to supporting charitable organizations that fit the values and mission of Pacsun. The Rare Impact Fund’s goal is to inspire more individuals to seek support and destigmatize getting help for our mental health.
With a few creative initiatives planned, the PacCares Collection is one of the easiest ways to help support mental health advocacy. All you have to do is shop the PacCares Collection in-store or online and a portion of the proceeds will be donated…it makes it even easier that the clothes are cute.
It’s essentially the same format as Rare Beauty: you’re contributing to charity while also giving yourself a gift. But I’m most excited about the denim collection. The line will debut in fall 2024 and promises to be sustainable, with 10% of proceeds going toward the RIF.
While my original New Year’s Resolution was to shop more sustainably, my new goal is shopping brands that contribute a portion to charity. Pacsun and Rare Beauty are two great options to start with.
"We are proud to share that we have partnered with the Rare Impact Fund to further our shared missions of empowering young people to care for their mental health," said Pacsun CEO Brie Olson. "Pacsun will collaborate with the Rare Impact Fund to raise awareness to destigmatize mental health, direct funding to youth mental health organizations, and expand access to educational resources across the globe."
Our Favorite Pieces From the PacCares Collection
PacCares CollectionPacsun
PacCares Around The Town Flare Yoga Pants
PacCares High Neck Seamless Tank Top
PacCares Bergonia Curved Hem Tank Top
PacCares Sleepover Easy T Shirt
Meet SSENSE X ESSENCE: The Ultimate Ode To Fashion During Black History Month
More than any other platform right now, SSENSE does curation right. They’re painfully aware of which pieces from new collections are a fit for their audience. They show you what’s relevant and hot right now — prioritizing pieces you’ll genuinely like rather than what’s just being pushed by the brand. Now, SSENSE carries brands of all price points from Adidas to Versace.
Another highlight: SSENSE is known for its brand diversity. They often highlight Black-owned brands and showcase collections from people of color and lesser-known designers. To close out Black History Month 2024, SSENSE is teaming up with none other than ESSENCE: a pairing that makes perfect sense.
ESSENCE, the lifestyle publication geared towards Black women, is helping feature three designers and artists: Bianca Saunders, Mowalola, and Stanley Raffington. The series will showcase their designs and tell their story.
According to SSENSE’s site,
“The two brands are turning ESSENCE’s “In The Studio” print franchise into a video series hosted by Lynette Nylander. The series will spotlight the achievements and creativity of Black designers who have significantly impacted the menswear realm. With three episodes, each featuring a distinguished designer, the series offers exclusive insights into their creative processes and journey,”
Meet The SSENSE X ESSENCE Feature Designers
Bianca Saunders
Bianca Saunders
British GQ
Bianca Saunders’ clothing embraces masculinity in womenswear. Her jackets will always be a bit oversized, or the style will mimic a classic streetwear bomber that could have been borrowed from boys like Jeremy Allen-White and Jacob Elordi — a girl can dream.
“The essence of Saunders' clothing lives in the details, which point to how she subverts ideals often associated with menswear.”
Finding the intersectionality between workwear and streetwear, Saunders clothing is genderless and trendy. Some of her signatures include layered shirts, tucked waists, and somewhat minimalist designs.
@babyboyflame Buying Black: @Bianca Saunders #streetwear #menswear #blackownedbusiness #fashion #fashiontok #fashiontiktok ♬ Oldschool - Cookin Soul
Mowalola
Mowalola
Joyce NG
Mowalola, a highly sought after designer whose pieces have been worn by the likes of Rihanna and Naomi Campbell, is a bit of an icon in the fashion world. Her mantra for fashion is “do what you want to do” and that’s exactly the kind of energy Mowalola’s clothes give off.
Much like Bianca Saunders, Mowalola is known for her gender bending designs. Inspired by cinema, many of her collections revolve around movies. And this is on full display at her cinematic runway shows.
She brings an edge to her designs through textures like leather and intentionally placed cutouts. She’s not afraid to make public commentary on race and gender, making her runway shows incredibly popular.
“The British designer has shifted the cultural zeitgeist with her boundary-pushing collections inspired by the world around her.”
@i_d Replying to @JAC So are we! #ferragamo #maximiliandavis #tiktokfashion #mfw #mowalola ♬ original sound - i-D
Stanley Raffington
Stanley Raffington
ESSENCE
In a world where the Chanel black-and-white aesthetic hails ever-popular, especially amongst those emulating Old Money Style and Sofia Richie’s closet, it’s hard to find designers who aren’t afraid of a bit of color…enter Stanley Raffington.
Often incorporating Rastafarian colors of red, yellow, and black as an ode to his Jamaican roots, Raffington isn’t going to shy away from any hue. He quickly rose into fashion prominency when Madonna and FKA Twigs attended his show, which included 3D printed accessories.
Constantly inspired by his Jamaican roots and the nostalgia of past trends, you will see lots of Y2K nods in Stanley Raffington’s clothing. He’s embraced tech in the fashion world by utilizing 3D printing in many of his designs and runway shows, and he’s not slowing down now.
@yungstanz Process behind my 3d printed curve bag. Taking inspiration from the architecture of Zaha Hadid, mixing new technology with natural materials and craft. Available now exclusively at @SSENSE ♬ Never Lose Me - Flo Milli
Best Ways To Get Rid Of Those Unwanted Gifts
A return is almost always out of the question. Plus, gift givers don’t often include a return receipt, and we all know we wouldn’t dare ask for one. I’d rather admit to a crime than confess I don’t like a gift - how insulting to the gifter’s sense of aesthetics.
And-hey, I have limited drawer space. Who can keep these unwanted gifts for six months when there isn’t any space for them? I hate clutter, and unwanted gifts are just that.
This year, I am making an effort to swiftly remove any unwanted gifts from my house without hurting anyone’s feelings…and potentially benefiting others. As the old saying goes, one man’s trash is another man’s treasure. And thank goodness for that.
From the The Guardian:
“According to research published this week by the consumer body, one in four people (24%) received an unwanted or unsuitable gift for the Christmas of 2021. Meanwhile, a separate study by the personal finance comparison site Finder said £1.2bn was wasted on unwanted Christmas gifts each year.”
Come to terms with the fact that you will never use that gift and follow these quick tips to offload those unwanted gifts:
Donate
Sarah Brown via Unsplash
The most obvious choice for those unwanted pairs of mud-green sweat socks and that same fluffy robe you get every year from your Aunt Judy is to donate them. Just round up everything you don’t want and Google the donation center closest to you.
This is also a fantastic excuse to purge your closet of that pile of stuff you’ve been meaning to get rid of. A few bags of give-away-clothes will get your spring cleaning out of the way early.
Sell Them
Artificial Photography via Unsplash
Resale websites are all the rage right now. If you got a pair of pants that don’t fit or a sweater that isn’t your style, resell them on a website dedicated to just that. Sites like Poshmark, Mercari, and DePop are known for selling those trendy pieces of clothing you barely used.
Thrifting has never been hotter. Hop on the trend while people are constantly perusing sites for the hottest deal. Then reward yourself for being so virtuous, by dropping the cash on some fabulous things you’ll actually wear!
Re-Gift
Jackie S via Unsplash
If you got something that you think one of your friends or family can benefit from, why not give it to them? There’s no shame in revealing that it was a gift and you don’t want it anymore…as long as you aren’t re-gifting to the person who gave it to you!
Or, keep the gifts to re-gift at a later date. You never know when you’re going to need a last minute gift. You’ll thank yourself later.
Attempt a Return
Erik McLean via Unsplash
If your item still has a tag, you can make a valiant effort to return to the store. If you can make your case, many stores won’t want to fight you on it. They may be forgiving and grant you store credit at the very least.
Mark Cuban’s Battle With Big Pharma
The costs of medications continue to rise and we continue to shell out hundreds of dollars for something that should cost close to nothing. Between the sheer amount of hoops and economy-this-economy-that, those who want to make medications as accessible as possible have had their hands tied.
While insulin costs around $10 a vial to make, it can go for around $300. Some diabetes patients could need six vials a month, meaning they could be looking to spend $1800 monthly on Insulin alone.
And for those who are uninsured, medication prices can be astronomical. Medication appears to be on a market-based pricing system, meaning, based on demand, medication could rise in price just because.
This is entirely unfair to someone who needs insulin to survive, but may not be able to afford the proper dosage due to market pricing. Not only is this the case for the millions of diabetic Americans who need insulin, but also for hundreds of thousands of people across the country.
Billionaire and entrepreneur, Mark Cuban, started a company to wage war with Big Pharma and their steep pricing. In the six months it’s been public, Cost Plus Drug Company has become a savior for many people in the United States.
No, It’s Not Too Good To Be True
The first thing I thought when hearing about Cost Plus Drugs is that it had to have a catch. There is no way that it was simply that easy to not charge an arm and a leg for generic prescription medications – but it turns out it is.
In the short amount of time that Cost Plus Drugs has existed, it’s provided hundreds of medications for some of the lowest prices the pharmaceutical market has seen. There is accessibility for everyone, regardless of your diagnosis - they provide generic drugs for diabetes, cancer, depression, anxiety, birth control and more.
At your local pharmacy, Actos - a drug prescribed for diabetics - could go for around $75, but with Cost Plus Drugs, you can get it starting at $7. Mental health medications like Wellbutrin are also going at a lower rate than you would normally pay.
While he may be a billionaire, Mark Cuban just gets it – we shouldn’t have to pay to save our lives or choose between paying rent and getting medication.
Another aspect that makes Cost Plus Drugs trustworthy is that they’re completely transparent about their pricing methods. In their mission statement, they announce that all drugs are priced at the cost it takes to make the medication, plus 15%, plus a pharmacy fee.
Another way Cost Plus Drugs is able to keep their prices low is by relying on completely word of mouth advertising.
They made the decision to forego marketing completely because they didn’t want to have to charge more money for products than absolutely needed. Instead, Mark Cuban is working to pass this information along on social media and hoping other platforms can do the same.
Cuban created Cost Plus Drugs in order to disrupt the drug industry one drug at a time. If he can get more and more medications signed on through his service, the pharmaceutical industry will have true competition and force Big Pharma to lower prices.
The Future Looks Promising
We can only hope that Mark Cuban’s Cost Plus Drugs company creates a domino effect and incentivizes others to follow suit. In their mission statement, the company reveals that they started the company in order to try and help disadvantaged populations who normally are neglected by pharmaceutical companies:
“Our goal is to dramatically reduce the cost of drugs like Albendazole, but we also think that it is just as important to introduce transparency to the pricing of drugs so patients know they are getting a fair price.”
It is incredibly important that there is someone advocating for a more cost-effective healthcare market. With medication being shipped right to your door, it’s worth checking out to see if they carry your prescriptions as well.