When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
Donald Trump clearly hates antifa. But what actually is antifa and why does it matter?
If you've watched Fox News recently, you have almost certainly heard the term "antifa" uttered with an air of sinister mystery and more than a hint of contempt, but what actually is it?
Antifa, pronounced "AN-tee-fuh," is short for antifascists. Antifa is not really an organization, as they have no leader, no hierarchy, and no regular meetings or gatherings. It is instead a left-wing political ideology that aims to eradicate fascism and white nationalism through the use of both nonviolent and violent direct action rather than policy reform. Essentially, they are a group characterized entirely by opposition to one thing: fascism.
Webster's Dictionary defines fascism as "a political philosophy, movement, or regime that exalts a nation and often a race above the individual and that stands for a centralized autocratic government headed by a dictatorial leader, severe economic and social regimentation, and forcible suppression of opposition." Most American's agree that fascism is a bad thing. It's regularly associated with bigotry and authoritarian dictators like Hitler. So why are we mad about anti-fascists? To understand that, we have to look at their history.
The History of antifa
The history of anti-fascism begins around the same time as the history of fascism. In 1932 Germany, a group called "Antifaschistische Aktion" formed in opposition to the rising Nazi party. It was a militant anti-fascist organization in the Weimar Republic started by members of the Communist Party of Germany (KPD), and it only existed from 1932 to 1933. Antifaschistische Aktion used their militant approach to develop a self-defense network for communities targeted by the Nazis. The group engaged in a series of direct actions meant to challenge the Nazis, including street brawls, but they were forcibly dissolved after Hitler's rise to power.
Around the same time, the British Union of Fascists (BUF), a Nazi-like political party, was gaining political power in the UK. But when the BUF attempted to lead a march through London in 1936, thousands of Jews and left-wing activists attacked the fascists and their police escorts, raining homemade bombs and rocks down on the parade. The BUF forces retreated and the anti-fascists celebrated victory in "the Battle of Cable Street." The event is still cited by antifa activists today.
The modern antifa movement finds its roots in London's Anti-Fascist Action (AFA). Founded in the UK in 1985 by a wide range of anti-racist and anti-fascist organizations, the AFA was a militant anti-fascist group. It was active in fighting far-right organizations, particularly the National Front and British National Party. They were particularly active in the punk scene, where they would often violently throw neo-Nazis out of punk shows.
A similar organization called Anti-Racist Action (ARA), also connected to the punk music scene, formed in America in the 80's. In the late 1980s and 1990s, ARA activists toured with popular punk rock bands in order to prevent white supremacists from recruiting at their shows. They would remove any neo-Nazi materials and forcibly remove anyone espousing neo-Nazi philosophies.
What does antifa look like today?
Photo by: Nayani Teixeira / Unsplash
Antifa is not an organization; it's an ideology, and as such, it is highly decentralized and localized. There are some specific local organizations, like Portland's Rose City Antifa, which was founded in 2007, but there's no national umbrella leadership or hierarchy. There is no uniform course of action for antifa, but they do tend to operate on one principle: Stopping fascism by any means necessary.
In The Antifascist Handbook, antifa historian Mark Bray writes, "The job of the anti-fascist is to make [fascists] too afraid to act publicly and to act as volunteer targets for their hate and attacks which might keep them from thinking about burning down the mosque in their neighborhood."
In order to intimidate "fascists," antifa uses a variety of tactics. Online, they use a technique called doxxing. They identify white supremacists and fascists and expose them online in an attempt to get them fired from their jobs and evicted from their apartments. Antifa also uses no-platforming or deplatforming, which involves denying fascists the opportunity to speak out in public by obstructing their events.
The tactic that makes most people nervous about antifa is their use of violence. Antifa generally seeks out fascists and racists and disrupts any and all rallies through violent confrontations. Antifa has been known to use sticks, fists, and projectiles, though they are almost never associated with guns.
In general, Antifa appear as counter-protesters, not protesters themselves. They look to events in history like the Battle of Cable Street, and claim that fascism can only be stopped by using violence. You can recognize antifa at a protest either from their logo—a red flag over a black flag—or sometimes from their use of black bloc strategy. The black bloc is where people dress in black and cover their faces in order to thwart surveillance and create a sense of equality among participants. Sometimes antifa members using this method try to operate as a "security force" for protesters.
Since Trump was elected in 2016, anti-fascist counter-protesters have become much more mainstream. Thousands of people protested at Donald Trump's inauguration, including some self-proclaimed anti-fascists. Memorably, after the inauguration, white-supremacist Richard Spencer was punched in the face by a black-clad protestor—and after the incident went viral on social media, Richard Spencer blamed it on antifa.
A few months later in August 2017, Antifa counter-protesters showed up at the "Unite the Right" rally in Charlottesville, Virginia and violently clashed with alt-right protesters. During the rally a neo-Nazi plowed into a crowd of counter protester, injuring dozens and killing one woman, Heather Heyer.
In March 2018, Richard Spencer canceled the remaining stops on his college speaking tour, releasing a tearful video in which he declared that "antifa is winning."
Coverage of antifa has gone up significantly during the recent racial justice protests. This summer, between May 24th and August 22nd, ACLED recorded more than 10,600 protests in all 50 states and Washington, DC. Most of the protests were about police brutality, and around 10,130 of them were peaceful. However the media has spent a lot of time on the approximately 570 protests that involved some form of violence. Donald Trump has repeatedly blamed the violence at protests on antifa, which has given the movement significant media attention.
Trump and his supporters have designated antifa as public enemy #1. He has mentioned antifa in 41 tweets and has credited antifa with all of the violence and looting of the Black Lives Matter protests, and even accused the 75-year-old man who was pushed over on camera by the police in Buffalo of being an "antifa provocateur."
Trump also declared via Twitter that he would designate antifa as a terrorist organization, despite the fact that he legally cannot declare any domestic group as a terrorist organization. Overall, he has given antifa a lot of attention without presenting any actual evidence of antifa involvement.
Are antifa responsible for protest violence?
Photo by: Nicole Baster / Unsplash
Any group that believes that the ends justify the means should be viewed as a threat. That being said, so far there is no evidence that the violence at the racial justice protests is caused by antifa or even that it has been coordinated at all. Thousands have been arrested at the protests, but most are for misdemeanor charges such as breaking curfew. The few more serious offenses, including murder and throwing molotov cocktails at police vehicles, have resulted in federal charges. According to the Washington Post, there are roughly 80 federal charges stemming from the protests, but thus far there are no mentions of antifa in any of the court documents. However, the far-right "boogaloo" movement is tied to 4 of the offenders.
Seth Jones, an expert on terrorism at the Center for Strategic and International Studies, writes, "My conversations with law enforcement and intelligence officials in multiple US cities suggest that [though] antifa played a minor role in violence, the vast majority of looting appeared to come from local opportunists with no affiliation and no political objectives. Most were common criminals."
A May 31 memo from the FBI's Washington field office reported "no intelligence indicating Antifa involvement/presence" in DC protests. The Associated Press analyzed court records, employment histories, social media posts and other sources of information concerning the 217 people arrested May 29-31 in Minneapolis and DC, and found that almost all were local residents, and very few had any connection to any extremist organizations.
Even the Department of Homeland Security admits that most of the violence seems to be caused by local "violent opportunists" rather than extremists, despite the fact that a recent whistleblower claimed that DHS officials were directed to play up the threat presented by antifa to match the president's rhetoric.
Antifa has existed in some form in the United States since the 1980s, and they have never posed much of a domestic terror threat. In fact, the only known death caused by an antifa supporter happened a week ago, by a man who stated on Instagram that he was "100% antifa" but was not actually affiliated with any antifa group.
According to the Center for Strategic & International Studies (CSIS), between 1994 and 2020, there were 893 terrorist attacks and plots in the United States. Right-wing terrorist (Boogaloo, Sovereign Citizens, white supremacists, incels, etc.) attacks caused 335 deaths, while left-wing (extreme environmentalists, animal rights extremists, anti-capitalists, anarchists, etc.) attacks caused 22 deaths. Most importantly, antifa caused no known deaths.
Why Trump's antifa rhetoric should scare you.
Antifa is not responsible for the level of violence Trump claims, but it is a real extremist ideology that does use violence as a tactic. This fact has led Trump and his supporters to use it as a catch-all term for leftists in order to scare people on the right.
This is concerning for a number of reasons, and is somewhat—dare I say it—fascist. A defining feature of fascism is forcible suppression of the opposition and Trump is trying to use antifa to do exactly that.
Antifa doesn't have official membership, which gives Trump and his supporters a lot of leeway to dictate who is in "antifa" and who it isn't. If antifa includes anyone who is against fascism, it would likely include most Americans.
Trump's misapplication of the label "antifa" to include all left-leaning activists rather than limiting it to those who proactively seek physical confrontations has resulted in dangerous generalizations. He continues to paint a picture of this summer's protesters as a monolithic leftist group who desire nothing more than chaos.
In reality, racial justice protesters are very diverse. According to Pew Research, 59% are over 30, 42% live in the suburbs, and 17% lean Republican. The protesters are people from every walk of life who genuinely feel that police brutality and racial injustice are serious problems.
As long as antifa is a shadowy, amorphous group, it will continue to be used as a punching bag for the right. The lack of information about antifa has already given rise to various conspiracy theories regarding it. Some claim it is being funded by George Soros, who is somehow also a Nazi. Some even claim that Soros is sending out buses marked "Soros riot Dance Squad" full of antifa members intending to start riots.
Others falsely claim that the Democratic party is funding antifa and hiring paid agitators. These claims are quite obviously false, yet they spread like wildfire. One of the most concerning disinformation campaigns about antifa in recent memory was the twitter account @antifa_us, which encouraged violence at protests. The account was removed by twitter after it turned out to actually be operated by Identity Evropa, a white supremacist group.
By playing up the scale of the antifa threat, Trump has made antifa seem just as bad, if not worse, than other extremist groups. However, the statistics show us that this is simply not the case.
The anti-defamation league warns that "it is important to reject attempts to claim equivalence between the antifa and the white supremacist groups they oppose." They add that, "Right-wing extremists have been one of the largest and most consistent sources of domestic terror incidents in the United States for many years; they have murdered hundreds of people in this country over the last ten years alone. To date, there have not been any known antifa-related murders."
Antifa is extreme, and we should all condemn their use of violence—however rare it may be. But perhaps their cause is a worthy one. After all, it does seem awfully fascist to declare anti-fascists terrorists.
For more well-researched, unbiased information on today's biggest issues, follow Alexandra's Instagram account The Factivists.
Contrary to popular belief, there is no hate speech exception to the First Amendment.
The social networking site Gab has been taken offline since it was confirmed that the Pittsburgh synagogue gunman used it to post anti-Semitic hate speech and to threaten Jews. The site is popular with the far right and describes itself as "an ad-free social network for creators who believe in free speech, individual liberty, and the free flow of information online. All are welcome." Gab was originally created by conservative businessman Andrew Torba in response to Twitter clamping down on hate speech in 2016.
Robert Bowers logged onto the platform shortly before killing 11 people at the Tree of Life synagogue on Saturday to post the following.
Consequently, the site has been abandoned by payment processing firms PayPal and Stripe, as well as hosting service Joyent and domain register GoDaddy. A statement on Gab's website Monday read that the platform would be "inaccessible for a period of time" as it switches to a new web host. It said the issue was being worked on "around the clock." The statement went on to defend the website, saying, "We have been systematically no-platformed [and] smeared by the mainstream media for defending free expression and individual liberty for all people."
Regarding Bowers' use of the site, Torba said, "Because he was on Gab, law enforcement now have definitive evidence for a motive," Mr. Torba wrote. "They would not have had this evidence without Gab. We are proud to work with and support law enforcement in order to bring justice to this alleged terrorist."
But companies associated with Gab were not satisfied by the site's cooperation with law enforcement and continue to abandon the site. PayPal, the platform Gab used to manage donations from users, said in a statement, "When a site is explicitly allowing the perpetuation of hate, violence or discriminatory intolerance, we take immediate and decisive action."
A tweet from Gab on Monday morning implied that the people behind the site believe themselves to be a victim of intentional defamation.
Set aside the questionable intent of the decidedly tone-deaf tweet; and, legally, Gab did not do anything wrong. Contrary to popular belief, there is no hate speech exception to the First Amendment. The Supreme Court reaffirmed this in 2017 in Matal vs. Tal, deciding, "Speech that demeans on the basis of race, ethnicity, gender, religion, age, disability, or any other similar ground is hateful...the proudest boast of our free speech jurisprudence is that we protect the freedom to express 'the thought that we hate.'" Despite this, many people are calling for the permanent removal of the site, as Wired points out, "Momentary political rage can blind people into abandoning sacred values."
However, the internet inarguably contributes to the creation of extremists, as we have seen in the case of terrorists, rapists, school shooters, and now the synagogue shooter in Pittsburgh. Sites like Gab allows users to easily find other people who share their most extreme viewpoints, inevitably normalizing disturbing rhetoric the user may have otherwise suppressed or self-corrected in time. Therefore, sites like Gab become polarizing spaces that can help to sew the kinds of ideas that lead to violent acts. But, if there's no legal action to be taken against a site like Gab without damaging free speech, what can be done?
Justice Anthony Kennedy said in his opinion following Matal vs. Tal, "A law that can be directed against speech found offensive to some portion of the public can be turned against minority and dissenting views to the detriment of all. The First Amendment does not entrust that power to the government's benevolence. Instead, our reliance must be on the substantial safeguards of free and open discussion in a democratic society."
While what exactly those safeguards are remains unclear, one can speculate that what Kennedy meant is exactly what Gab calling unjust now. As previously mentioned, the site has been abandoned by all of the companies whose services were needed for the site to remain online. And just as Gab has the right to allow freedom of expression on their site as they see fit, these companies are also free to express themselves in refusing to work with websites that allow hateful rhetoric.
Indeed, the conversation surrounding the fate of Gab has revealed that freedom of speech online is not decided by the government, but by social media platforms, servers, and domain registers who are free to decide with what kind of opinion their company wants to be associated. This also means that, on some level, what is seen as acceptable online is driven by consumer outrage and approval.
For example, after facing criticism for allowing users to post prejudiced content, larger social networking sites like Twitter and Facebook have been actively fighting against hateful rhetoric with varying degrees of success. In 2016, a code of conduct was established by the European Union in collaboration with Facebook, Twitter, YouTube, and Microsoft. The code is aimed at fighting racism and xenophobia and encourages the social media companies to remove hate speech from their platforms.
So, instead of outraged Americans calling for the legal suppression of sites like Gab — an impossibility if the First Amendment is to remain intact — the real power of the individual to fight hate speech is in one's ability to support or boycott companies based on how they handle free expression.
Brooke Ivey Johnson is a Brooklyn based writer, playwright, and human woman. To read more of her work visit her blog or follow her twitter @BrookeIJohnson.