Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most revered and sought-after popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
If you aren’t familiar with SSENSE, it’s the online epicenter for buying luxury brands and high-end streetwear. Founded by the three Atallah brothers, the goal was to take away the obstacles and headaches that could arise from purchasing high-end fashion and democratize the latest, coolest brands.
More than any other platform right now, SSENSE does curation right. They’re painfully aware of which pieces from new collections are a fit for their audience. They show you what’s relevant and hot right now — prioritizing pieces you’ll genuinely like rather than what’s just being pushed by the brand. Now, SSENSE carries brands of all price points from Adidas to Versace.
Another highlight: SSENSE is known for its brand diversity. They often highlight Black-owned brands and showcase collections from people of color and lesser-known designers. To close out Black History Month 2024, SSENSE is teaming up with none other than ESSENCE: a pairing that makes perfect sense.
ESSENCE, the lifestyle publication geared towards Black women, is helping feature three designers and artists: Bianca Saunders, Mowalola, and Stanley Raffington. The series will showcase their designs and tell their story.
According to SSENSE’s site,
“The two brands are turning ESSENCE’s “In The Studio” print franchise into a video series hosted by Lynette Nylander. The series will spotlight the achievements and creativity of Black designers who have significantly impacted the menswear realm. With three episodes, each featuring a distinguished designer, the series offers exclusive insights into their creative processes and journey,”
Meet The SSENSE X ESSENCE Feature Designers
Bianca Saunders
Bianca Saunders
British GQ
Bianca Saunders’ clothing embraces masculinity in womenswear. Her jackets will always be a bit oversized, or the style will mimic a classic streetwear bomber that could have been borrowed from boys like Jeremy Allen-White and Jacob Elordi — a girl can dream.
“The essence of Saunders' clothing lives in the details, which point to how she subverts ideals often associated with menswear.”
Finding the intersectionality between workwear and streetwear, Saunders clothing is genderless and trendy. Some of her signatures include layered shirts, tucked waists, and somewhat minimalist designs.
@babyboyflame Buying Black: @Bianca Saunders #streetwear #menswear #blackownedbusiness #fashion #fashiontok #fashiontiktok ♬ Oldschool - Cookin Soul
Mowalola
Mowalola
Joyce NG
Mowalola, a highly sought after designer whose pieces have been worn by the likes of Rihanna and Naomi Campbell, is a bit of an icon in the fashion world. Her mantra for fashion is “do what you want to do” and that’s exactly the kind of energy Mowalola’s clothes give off.
Much like Bianca Saunders, Mowalola is known for her gender bending designs. Inspired by cinema, many of her collections revolve around movies. And this is on full display at her cinematic runway shows.
She brings an edge to her designs through textures like leather and intentionally placed cutouts. She’s not afraid to make public commentary on race and gender, making her runway shows incredibly popular.
“The British designer has shifted the cultural zeitgeist with her boundary-pushing collections inspired by the world around her.”
@i_d Replying to @JAC So are we! #ferragamo #maximiliandavis #tiktokfashion #mfw #mowalola ♬ original sound - i-D
Stanley Raffington
Stanley Raffington
ESSENCE
In a world where the Chanel black-and-white aesthetic hails ever-popular, especially amongst those emulating Old Money Style and Sofia Richie’s closet, it’s hard to find designers who aren’t afraid of a bit of color…enter Stanley Raffington.
Often incorporating Rastafarian colors of red, yellow, and black as an ode to his Jamaican roots, Raffington isn’t going to shy away from any hue. He quickly rose into fashion prominency when Madonna and FKA Twigs attended his show, which included 3D printed accessories.
Constantly inspired by his Jamaican roots and the nostalgia of past trends, you will see lots of Y2K nods in Stanley Raffington’s clothing. He’s embraced tech in the fashion world by utilizing 3D printing in many of his designs and runway shows, and he’s not slowing down now.
@yungstanz Process behind my 3d printed curve bag. Taking inspiration from the architecture of Zaha Hadid, mixing new technology with natural materials and craft. Available now exclusively at @SSENSE ♬ Never Lose Me - Flo Milli
