Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most revered and sought-after popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
Regardless, I’ve started to challenge myself and ask, “Do I really stick out at these shows?” Partly because I always end up leaving with a new friend when I attend a show alone.
And mostly because whenever I go to a show, the band’s lead singer stops their set to discuss a political issue that belongs to the ideologies of the left. As a black woman, this makes me feel safe. As an avid music fan and someone who is hyper-fixated on the history of anything and everything, I’m intrigued.
Uncovering Punk’s Anti-Establishment Roots
For the next few days after the concert, I did a deep dive into punk music and its anti-establishment roots. In the mid-70s, the punk subculture emerged in the United Kingdom and New York.
The punk movement began among teens and young adults looking for a more combative approach to rebelling against societal norms compared to the tamer peace and love movements of the 60s and early 70s. Punk music is and has always been grounded in counterculture — from fighting for working-class inequality to fashion to non-conformity in the realm of self-expression.
I discovered that you can’t separate punk music from politics, even in the slightest.
@mycelium_queen Replying to @mycelium_queen ♬ original sound - Mycelium Queen 🦋
Death Versus Bad Brain
As soon as I was old enough to go to shows alone, I submerged myself in the DIY scene. I had no idea what I was doing, I scoured the internet to find “small concerts,” as I called them, in Boston, where I went to high school.
I identified with punk for myself. But when I made the connection between punk and politics, I opened myself up to a whole new world of music.
Lyrics like: “Politicians in my eyes / They could care less about you / they could care less about me as long as they are to end the place they want to be,” from the band Death — considered to be the pioneers of punk music as a genre — spoke to me.
I was even more pleased that the actual founders of the genre — originally a jazz fusion turned hardcore punk band called Bad Brain — were Black Musicians.
I once declared that I’m only an amalgamation of those who came before me, so hearing this quite literally brought tears to my eyes (I’m so far from joking, it’s almost funny again). At my favorite DIY punk, emo, and rock concerts I belong just as much as anyone else.
I’ve always loved that punk music and its subculture take a stand for its listeners.
Feminist Punk: The Riot Grrrl Movement
Shortly after fully immersing myself in the scene, I was introduced to Bikini Kill and the Riot Grrrl movement. Emerging in the early 90’s, the Riot Grrl movement came about out of necessity for a space for women in the punk scene. Riot Grrrl directly combats sexism and works to normalize female anger and sexuality.
In 2023, I began filming a documentary about Boone, North Carolina — a small town rich in music, culture, and activism, especially for the LGBTQ+ community. My production team and I soon noticed that the conversations solely about the music scene quickly became political, especially for Babe Haven, a Riot Grrrl band hailing from Boone.
I now have the pleasure of calling the band members my friends. They’re an integral part of the history of punk and the Riot Grrrl movement, from their songs about the objectification of women, like “Uppercut” and “Daddy’s Little Girl” to firsthand accounts of the band from those who believe that punk music has always been all about men — particularly white men.
“Riot grrrl is the way we dress, the way we talk, and the way we stand up for ourselves and other feminine folk. It’s aggressively inclusive, and that’s why we’re so drawn to it. We have on one hand, this outlet for our collective anger and grief, and on the other, we have this platform for queer and feminine celebration.” – Babe Haven
Jonathan Courchesne
Through the Looking Glass
Now, my eyes are peeled for signs and signals of the punk scene and its connection to politics. From the moment of silence for Gaza at a November concert to the New Jersey-based punk band Funeral Doors’ moment of silence for Gaza, and Brooklyn-based band Talon in February.
I remember standing in the crowds at that concert in February as the business casual people entered the bar, expecting a relaxing after-work drink with some light chatter in the background. I watched their faces as they slowly backed out of the door. While they heard howling, the fans listened to Juni, the lead singer of Funeral Doors, screaming, “F*ck trans genocide!”
Everyone was immersed in the safe space the band had provided us. Somewhere in the crowd, there was someone — or 3 or 4 individuals — struggling to truly be who they are. And — if only for a brief moment — they felt like they belonged.
Lead singer of Funeral DoorsERYNN WAKEFIELD
Inevitable Misunderstanding
Although there are essential conversations happening within the punk and DIY communities about what it means to be a part of the subculture, we still have work to do. Recently, I had an extremely jarring experience as I was peacefully scrolling through TikTok.
I came across a string of videos about right-wing punks trying to claim the subculture for themselves. Soon after my feed was flooded with stitches and clapbacks from left-wing people explaining the subculture of punk music and the inability to remove it from left-leaning political discourse.
@c4b1n_1n_th3_wxxds_ Sorry i look kinda bad 💀 ive bad a rough few weeks . . . . . . #punk #punkstyle #punkclothing #punkrock #punkfashion #crustpunk #folkpunk #queer #gay #lgbtq #pride #leftist #leftistpolitics #anarchism #Anarchy #Socialism #anarchocommunism ♬ original sound - C4b1n 🔻
Punk's Proclamation: A Movement Rooted in People’s Power
I’ve said it time and time again: artists must reflect the times. It’s both comforting and empowering that this genre I love so much does not deny me. And it wouldn’t be what it is without me. As silly as it sounds, I often return to a meme, one that declares that people — if they choose to create — need to carry the burden of the world they’re living in. This has only proven to be true.
Punk music and the subculture behind it aren’t merely screaming and studded belts from your local Hot Topic (if they’re a thing anymore). The punk scene highlights the struggles of the working class, sheds light on political issues relating to marginalized groups, fosters community, and fights for what’s right.
Punk music has always held a space for me; all I had to do was claim it.
@wormtriip via Instagram