Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most revered and sought-after popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
Back then, her photos were protests against stereotypes; they lovingly portrayed queer culture, denounced domestic violence, and provided a window into an open kind of sexuality that was not often seen during the stultified conformity of the 1950s.
Image via Artnet News
Since then, Goldin's work has been exhibited at the MOMA and she has been recognized as one of the 20th century's most influential photographers. But in 2019, she's been occupying space in museums for a very different reason.
On Saturday night, Goldin and hundreds of others overtook the atrium of New York's Guggenheim to protest the museum's ongoing relationship with the Sackler Family, one of its largest donors. Exchanging money to support the arts certainly isn't a crime, but the majority of the Sacklers' wealth comes from their involvement with Purdue Pharma—the primary manufacturer and distributor of the extremely addictive and deadly drug OxyContin.
In 2013, Goldin was prescribed OxyContin for wrist surgery. "I ended up locked in my room for three years," she told the crowd that gathered in the Guggenheim on Saturday night. "I came to and I realized it was time to speak out." After a near-death experience with the drug, Goldin dedicated herself to taking down the Sackler Family, the group of billionaire pharmaceutical moguls who made tens of millions of dollars off OxyContin sales before the drug was flagged and criminalized for its addictive properties.
In 2007, Purdue Pharma admitted that OxyContin's branding was misinformative, but continued to distribute and profit off the product, allegedly paying themselves as much as $4 billion that year. Since then, waves of lawsuits have continued to dog the pharmaceutical company as they have continued to profit off opioid sales. In 2018, New York City won $500 million in damages as part of a suit against Purdue and a host of other narcotics peddlers, including the makers of Percocet and fentanyl patches.
None of the Sackler family members themselves have been individually targeted, though lawyers hope this may change as investigations ramp up, thanks to protests like Goldin's. Also, the sheer number of opiod-related deaths each day in America—over 130 per day, according to the U.S. Department of Health and Public Services—is a factor that's hard to ignore.
The Sacklers have filtered money earned through Purdue into thousands of cultural institutions, including the Guggenheim, which has its own Sackler wing. Other institutions that have benefitted from their donations include the Metropolitan Museum of Art, the Smithsonian, Harvard, and MIT. Goldin, among other activists, has been calling for the museums to stop taking Sackler money for years; her organization P. A. I. N. (Prescription Addiction Intervention Now) has staged die-ins at the Met, among other protests.
Image from a P.A.I.N. ProtestImage via ART News
That February night at the Guggenheim, protesters dropped sheets of paper resembling prescription notes from balconies high above, each printed with various Sackler quotes. One bore a phrase spoken by the late Purdue president Richard Sackler, in which he advised his employees to "hammer on abusers in every way possible," belying insidious involvement and intentional sabotage of already vulnerable populations. The quote appeared in a recent Massachusetts court filing that is accusing the Sackler family of direct, intentional involvement with the start of the opioid crisis. "It is an attractive market," an internal memo read, according to the suit. "Large unmet need for vulnerable, underserved and stigmatized patient population suffering from substance abuse, dependence and addiction."
So far, all of the aforementioned institutions have continued taking Sackler money, though the Met announced in January that it was planning on reconsidering its gift acceptance policies.
"We see museums and cultural institutions glorifying the very rich and we also see them giving them positions of power," one of the protestors, L. A. Kauffman, told ArtNews. "The Sackler family is one of many who has been able to stand outside the law because of their great wealth and we are saying: the time is up."
Eden Arielle Gordon is a writer and musician from New York City. Follow her on Twitter at @edenarielmusic.
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