Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most revered and sought-after popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
While Youtubers can still give shooting demonstrations or display their weapons, users are no longer permitted to post videos intended to sell firearms to prospective buyers. Youtube has also put a ban on all videos "providing instructions on manufacturing a firearm, ammunition, high capacity magazine, homemade silencers/suppressors, or certain firearms accessories as those listed above." On the one hand, this move prevents illegal gun sales from taking place on Youtube's site, certainly making their lawyers happy. On the other, it's the absolute least they could do in the wake of the Parkland School Shooting.
If one were to assume that Youtube's core demographic is comprised of sane, relatively rational folks, then the logic follows that this move should have been a slam dunk, both from a legal and public relations perspective. Still, some of the more ardent gun enthusiasts are taking their content elsewhere in order to protest Youtube's decision. As if a group of people being upset that Youtube–a site famous for cat videos and Charlie Bit My Finger–won't broker their firearms deals isn't surreal enough, the first place they turned following the ban was Pornhub.
Yes, that Pornhub.
Unlike Youtube, Pornhub's restrictions for what goes up on its site are, um, pretty lax, and firearm aficionados are flocking. While Youtube certainly has more daily active users, Pornhub is still one of the most popular sites in the world, and would probably be a good alternative save for one simple fact; as its name implies, Pornhub specializes in a very specific type of video. For example, if you type the word 'gun' into the Pornhub search engine, the first video that comes up is of two men in tactical gear titled 'Glock 19 vs Hudson H9,' the second video is called 'Crazy girl ***** her ***** with a gun.' The sociological implications of so literally blending sex and violence aside, the second video, as well as the rest of the page, certainly makes it difficult for content creators to gain mainstream appeal using the adult entertainment site.
Firearms information courtesy of Pornhub
Possibly with Pornhub's limitations in mind, the founders of Full30.com recently created an all new platform for firearms enthusiasts to share the content that they love. The site is broken up into three sections: video, blog, and forum. The video section contains the same types of videos that Youtube recently banned, namely men, mostly middle-aged and white, loudly explaining how their weapons work. Most of the videos are posted by accounts with names like God, Family, and Guns or Big Shooterist, and unlike Youtube–where videos can get millions of views in a matter of hours–posts on Full30 only tend to get around 500-1000 views a piece. The videos range from weapons tutorials and roundups, to Internet philosophers waxing poetic on their interpretations of the second amendment. While the comments sections are lacking in volume, they aren't lacking in enthusiasm or vitriol.
You'd be hard pressed to find a video on Full30 in which the comment section doesn't feature some iteration of "dumbass liberals are scared of guns."
Exuding a similar spirit, the Full30 blog is a section of the site dedicated to the discussion of gun policies that looks like it could have its own tab on Breitbart. On top of this, every article seems to be written by someone named Matt, and it's pretty safe to assume he's the only person churning out content for this portion of the site. Aside from various articles offering a conservative stance on gun control, the section also features thinly-veiled native advertisements for AR-15s and other assault rifles. Regardless of one's stance on gun control, seeing an ad for an AR-15 next to an article about the Parkland School Shooting can feel a little jarring.
Still, the most active part of Full30 is its forum, a sprawling list of comments where pictures of assault rifles captioned "A socialist judge killed more children than my AR15s" without any context compete with posts about the death of democracy.
Outliers aside, the forum reads a bit like a carefully curated Facebook wall. Specific questions about guns are answered swiftly and carefully, while social issues discussed there are usually approached with an attempt at nuance in lieu of expertise. It's worth noting that the threads on Full30's forum do fall into a similar trap that Facebook and Twitter feeds do; namely, they're echo chambers, resonating a relatively universal worldview and not putting much of a premium on diversity of thought.
Screenshot of Full30's Forum
Many of the posts in the forum also call for the creation of safe spaces for conservatives and gun lovers, and Full30 might be giving us a glimpse into what a conservative safe space might look like. While questioning American democracy may not seem like a proportionate response to Youtube telling a few content creators to stop selling weapons on their (Youtube's) platform, it's important to remember how insular and partisan online communities can be.
When a tight-knit group, online or otherwise, perceives a threat to their way of life, they tend to retreat inward.
As the world changes and gun policy gets (somewhat) stricter, it's a virtual guarantee that more sites like this will start popping up. Full30 is still pretty small, but inasmuch as a community's hobbies and entertainment are indicative of its worldview, the site is an interesting glimpse into the collective psyche of the American gun lobby's most diehard supporters.