If you aren’t familiar with SSENSE, it’s the online epicenter for buying luxury brands and high-end streetwear. Founded by the three Atallah brothers, the goal was to take away the obstacles and headaches that could arise from purchasing high-end fashion and democratize the latest, coolest brands.
More than any other platform right now, SSENSE does curation right. They’re painfully aware of which pieces from new collections are a fit for their audience. They show you what’s relevant and hot right now — prioritizing pieces you’ll genuinely like rather than what’s just being pushed by the brand. Now, SSENSE carries brands of all price points from Adidas to Versace.
Another highlight: SSENSE is known for its brand diversity. They often highlight Black-owned brands and showcase collections from people of color and lesser-known designers. To close out Black History Month 2024, SSENSE is teaming up with none other than ESSENCE: a pairing that makes perfect sense.
ESSENCE, the lifestyle publication geared towards Black women, is helping feature three designers and artists: Bianca Saunders, Mowalola, and Stanley Raffington. The series will showcase their designs and tell their story.
According to SSENSE’s site,
“The two brands are turning ESSENCE’s “In The Studio” print franchise into a video series hosted by Lynette Nylander. The series will spotlight the achievements and creativity of Black designers who have significantly impacted the menswear realm. With three episodes, each featuring a distinguished designer, the series offers exclusive insights into their creative processes and journey,”
Meet The SSENSE X ESSENCE Feature Designers
Bianca Saunders
Bianca Saunders
British GQ
Bianca Saunders’ clothing embraces masculinity in womenswear. Her jackets will always be a bit oversized, or the style will mimic a classic streetwear bomber that could have been borrowed from boys like Jeremy Allen-White and Jacob Elordi — a girl can dream.
“The essence of Saunders' clothing lives in the details, which point to how she subverts ideals often associated with menswear.”
Finding the intersectionality between workwear and streetwear, Saunders clothing is genderless and trendy. Some of her signatures include layered shirts, tucked waists, and somewhat minimalist designs.
@babyboyflame Buying Black: @Bianca Saunders #streetwear #menswear #blackownedbusiness #fashion #fashiontok #fashiontiktok ♬ Oldschool - Cookin Soul
Mowalola
Mowalola
Joyce NG
Mowalola, a highly sought after designer whose pieces have been worn by the likes of Rihanna and Naomi Campbell, is a bit of an icon in the fashion world. Her mantra for fashion is “do what you want to do” and that’s exactly the kind of energy Mowalola’s clothes give off.
Much like Bianca Saunders, Mowalola is known for her gender bending designs. Inspired by cinema, many of her collections revolve around movies. And this is on full display at her cinematic runway shows.
She brings an edge to her designs through textures like leather and intentionally placed cutouts. She’s not afraid to make public commentary on race and gender, making her runway shows incredibly popular.
“The British designer has shifted the cultural zeitgeist with her boundary-pushing collections inspired by the world around her.”
@i_d Replying to @JAC So are we! #ferragamo #maximiliandavis #tiktokfashion #mfw #mowalola ♬ original sound - i-D
Stanley Raffington
Stanley Raffington
ESSENCE
In a world where the Chanel black-and-white aesthetic hails ever-popular, especially amongst those emulating Old Money Style and Sofia Richie’s closet, it’s hard to find designers who aren’t afraid of a bit of color…enter Stanley Raffington.
Often incorporating Rastafarian colors of red, yellow, and black as an ode to his Jamaican roots, Raffington isn’t going to shy away from any hue. He quickly rose into fashion prominency when Madonna and FKA Twigs attended his show, which included 3D printed accessories.
Constantly inspired by his Jamaican roots and the nostalgia of past trends, you will see lots of Y2K nods in Stanley Raffington’s clothing. He’s embraced tech in the fashion world by utilizing 3D printing in many of his designs and runway shows, and he’s not slowing down now.
@yungstanz Process behind my 3d printed curve bag. Taking inspiration from the architecture of Zaha Hadid, mixing new technology with natural materials and craft. Available now exclusively at @SSENSE ♬ Never Lose Me - Flo Milli
Firearms enthusiasts are leaving Youtube in search of greener pastures
Following Youtube's recent restrictions, many content creators are moving away from the platform.
A little over a month ago, Youtube changed its policies regarding videos that include firearms.
While Youtubers can still give shooting demonstrations or display their weapons, users are no longer permitted to post videos intended to sell firearms to prospective buyers. Youtube has also put a ban on all videos "providing instructions on manufacturing a firearm, ammunition, high capacity magazine, homemade silencers/suppressors, or certain firearms accessories as those listed above." On the one hand, this move prevents illegal gun sales from taking place on Youtube's site, certainly making their lawyers happy. On the other, it's the absolute least they could do in the wake of the Parkland School Shooting.
If one were to assume that Youtube's core demographic is comprised of sane, relatively rational folks, then the logic follows that this move should have been a slam dunk, both from a legal and public relations perspective. Still, some of the more ardent gun enthusiasts are taking their content elsewhere in order to protest Youtube's decision. As if a group of people being upset that Youtube–a site famous for cat videos and Charlie Bit My Finger–won't broker their firearms deals isn't surreal enough, the first place they turned following the ban was Pornhub.
Yes, that Pornhub.
Unlike Youtube, Pornhub's restrictions for what goes up on its site are, um, pretty lax, and firearm aficionados are flocking. While Youtube certainly has more daily active users, Pornhub is still one of the most popular sites in the world, and would probably be a good alternative save for one simple fact; as its name implies, Pornhub specializes in a very specific type of video. For example, if you type the word 'gun' into the Pornhub search engine, the first video that comes up is of two men in tactical gear titled 'Glock 19 vs Hudson H9,' the second video is called 'Crazy girl ***** her ***** with a gun.' . The sociological implications of so literally blending sex and violence aside, the second video, as well as the rest of the page, certainly makes it difficult for content creators to gain mainstream appeal using the adult entertainment site.
Firearms information courtesy of Pornhub
Possibly with Pornhub's limitations in mind, the founders of Full30.com recently created an all new platform for firearms enthusiasts to share the content that they love. The site is broken up into three sections: video, blog, and forum. The video section contains the same types of videos that Youtube recently banned, namely men, mostly middle-aged and white, loudly explaining how their weapons work. Most of the videos are posted by accounts with names like God, Family, and Guns or Big Shooterist, and unlike Youtube–where videos can get millions of views in a matter of hours–posts on Full30 only tend to get around 500-1000 views a piece. The videos range from weapons tutorials and roundups, to Internet philosophers waxing poetic on their interpretations of the second amendment. While the comments sections are lacking in volume, they aren't lacking in enthusiasm or vitriol.
You'd be hard pressed to find a video on Full30 in which the comment section doesn't feature some iteration of "dumbass liberals are scared of guns."
Exuding a similar spirit, the Full30 blog is a section of the site dedicated to the discussion of gun policies that looks like it could have its own tab on Breitbart. On top of this, every article seems to be written by someone named Matt, and it's pretty safe to assume he's the only person churning out content for this portion of the site. Aside from various articles offering a conservative stance on gun control, the section also features thinly-veiled native advertisements for AR-15s and other assault rifles. Regardless of one's stance on gun control, seeing an ad for an AR-15 next to an article about the Parkland School Shooting can feel a little jarring.
Still, the most active part of Full30 is its forum, a sprawling list of comments where pictures of assault rifles captioned "A socialist judge killed more children than my AR15s" without any context compete with posts about the death of democracy.
Outliers aside, the forum reads a bit like a carefully curated Facebook wall. Specific questions about guns are answered swiftly and carefully, while social issues discussed there are usually approached with an attempt at nuance in lieu of expertise. It's worth noting however, that the threads on Full30's forum do fall into a similar trap that Facebook and Twitter feeds do; namely, they're echo chambers, resonating a relatively universal worldview and not putting much of a premium on diversity of thought.
Screenshot of Full30's Forum
Many of the posts in the forum also call for the creation of safe spaces for conservatives and gun lovers, and Full30 might be giving us a glimpse into what a conservative safe space might actually look like. While questioning American democracy may not seem like a proportionate response to Youtube telling a few content creators to stop selling weapons on their (Youtube's) platform, it's important to remember how insular and partisan online communities can be.
When a tight-knit group, online or otherwise, perceives a threat to their way of life, they tend to retreat inward.
As the world changes and gun policy gets (somewhat) stricter, it's a virtual guarantee that more sites like this will start popping up. Full30 is still pretty small, but inasmuch as a community's hobbies and entertainment are indicative of its worldview, the site is an interesting glimpse into the collective psyche of the American gun lobby's most diehard supporters.