Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of her tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are so well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say one word about her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that truly do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
Firearms enthusiasts are leaving Youtube in search of greener pastures
Following Youtube's recent restrictions, many content creators are moving away from the platform.
A little over a month ago, Youtube changed its policies regarding videos that include firearms.
While Youtubers can still give shooting demonstrations or display their weapons, users are no longer permitted to post videos intended to sell firearms to prospective buyers. Youtube has also put a ban on all videos "providing instructions on manufacturing a firearm, ammunition, high capacity magazine, homemade silencers/suppressors, or certain firearms accessories as those listed above." On the one hand, this move prevents illegal gun sales from taking place on Youtube's site, certainly making their lawyers happy. On the other, it's the absolute least they could do in the wake of the Parkland School Shooting.
If one were to assume that Youtube's core demographic is comprised of sane, relatively rational folks, then the logic follows that this move should have been a slam dunk, both from a legal and public relations perspective. Still, some of the more ardent gun enthusiasts are taking their content elsewhere in order to protest Youtube's decision. As if a group of people being upset that Youtube–a site famous for cat videos and Charlie Bit My Finger–won't broker their firearms deals isn't surreal enough, the first place they turned following the ban was Pornhub.
Yes, that Pornhub.
Unlike Youtube, Pornhub's restrictions for what goes up on its site are, um, pretty lax, and firearm aficionados are flocking. While Youtube certainly has more daily active users, Pornhub is still one of the most popular sites in the world, and would probably be a good alternative save for one simple fact; as its name implies, Pornhub specializes in a very specific type of video. For example, if you type the word 'gun' into the Pornhub search engine, the first video that comes up is of two men in tactical gear titled 'Glock 19 vs Hudson H9,' the second video is called 'Crazy girl ***** her ***** with a gun.' The sociological implications of so literally blending sex and violence aside, the second video, as well as the rest of the page, certainly makes it difficult for content creators to gain mainstream appeal using the adult entertainment site.
Firearms information courtesy of Pornhub
Possibly with Pornhub's limitations in mind, the founders of Full30.com recently created an all new platform for firearms enthusiasts to share the content that they love. The site is broken up into three sections: video, blog, and forum. The video section contains the same types of videos that Youtube recently banned, namely men, mostly middle-aged and white, loudly explaining how their weapons work. Most of the videos are posted by accounts with names like God, Family, and Guns or Big Shooterist, and unlike Youtube–where videos can get millions of views in a matter of hours–posts on Full30 only tend to get around 500-1000 views a piece. The videos range from weapons tutorials and roundups, to Internet philosophers waxing poetic on their interpretations of the second amendment. While the comments sections are lacking in volume, they aren't lacking in enthusiasm or vitriol.
You'd be hard pressed to find a video on Full30 in which the comment section doesn't feature some iteration of "dumbass liberals are scared of guns."
Exuding a similar spirit, the Full30 blog is a section of the site dedicated to the discussion of gun policies that looks like it could have its own tab on Breitbart. On top of this, every article seems to be written by someone named Matt, and it's pretty safe to assume he's the only person churning out content for this portion of the site. Aside from various articles offering a conservative stance on gun control, the section also features thinly-veiled native advertisements for AR-15s and other assault rifles. Regardless of one's stance on gun control, seeing an ad for an AR-15 next to an article about the Parkland School Shooting can feel a little jarring.
Still, the most active part of Full30 is its forum, a sprawling list of comments where pictures of assault rifles captioned "A socialist judge killed more children than my AR15s" without any context compete with posts about the death of democracy.
Outliers aside, the forum reads a bit like a carefully curated Facebook wall. Specific questions about guns are answered swiftly and carefully, while social issues discussed there are usually approached with an attempt at nuance in lieu of expertise. It's worth noting that the threads on Full30's forum do fall into a similar trap that Facebook and Twitter feeds do; namely, they're echo chambers, resonating a relatively universal worldview and not putting much of a premium on diversity of thought.
Screenshot of Full30's Forum
Many of the posts in the forum also call for the creation of safe spaces for conservatives and gun lovers, and Full30 might be giving us a glimpse into what a conservative safe space might look like. While questioning American democracy may not seem like a proportionate response to Youtube telling a few content creators to stop selling weapons on their (Youtube's) platform, it's important to remember how insular and partisan online communities can be.
When a tight-knit group, online or otherwise, perceives a threat to their way of life, they tend to retreat inward.
As the world changes and gun policy gets (somewhat) stricter, it's a virtual guarantee that more sites like this will start popping up. Full30 is still pretty small, but inasmuch as a community's hobbies and entertainment are indicative of its worldview, the site is an interesting glimpse into the collective psyche of the American gun lobby's most diehard supporters.