Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most revered and sought-after popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
This "Smile to Pay" method is possible because of Face++, a company that focuses on facial and body recognition technology. And the commercial sector isn't the only area that's investing heavily in facial recognition tech in China. There are train stations in Beijing that use facial recognition (based off of government IDs) to print out tickets, and many office buildings (including Alibaba's headquarters) are phasing out key cards in favor of this newer security measure. Still, the most common usage of facial
As early as last August, Chinese police forces in Hangzhou, a city with a population comparable to New York, began using surveillance cameras fitted with this technology to identify suspects. Recently, Chinese police officers began using electronic sunglasses fitted with facial recognition software. These glasses allow officers to access a database and pull up information on any person that comes into their line of sight. While this technology seems like it belongs in a Ridley Scott movie, it's here now. And it's important for us to recognize its political and social implications.
You don't have to be a luddite to spot the dangerous precedent set by this new technology. When police officers can access your personal data on the fly, it's certainly reasonable to wonder about your civil rights. Still, this technology doesn't seem to be the privacy-erasing apocalypse that haunts the dreams of libertarians everywhere. It's helped police officers in China identify people involved in kidnappings and hit and runs, as well as scammers using fake IDs. With regard to privacy, the pros to using this technology seem to outweigh the cons. Where this tech becomes an issue, is in its inability to deal with nuance. For example, authorities in Shenzhen City are using facial recognition to automatically issue fines (via text) to jaywalkers. This technology will also keep records on repeat offenders, and has the potential to affect their credit scores.
Officers in China review footage using facial recognition software
The issue this technology presents is similar to that of traffic cameras. Before they were banned in New Jersey, these cameras would issue tickets for running red lights and making illegal turns. The issue was, that these cameras were programmed to operate within the strictest possible parameters. They followed the law to a tee. Since the program was completely automated, there was no way for the cameras to look at each case individually. Tickets were shot out at a rapid clip, arriving by mail to anyone who so much as made a right turn a second after the light turned red. From a government funding standpoint, it was a slam dunk, and the towns that put these traffic cams up made a ton of money from issuing the tickets, but the public outcry against the cameras was huge. While China has a much more authoritarian social structure than we do in the States, it's doubtful that the people of Shenzhen City will embrace this new system of doling out fines.
A facial recognition programs scans the face of a passerby
As usual, the fundamental issue with this new tech isn't something deliberately insidious by design, nor is it the way in which it's used by law enforcement. The real problem, as is the problem with all automated technologies, is its inability to replicate human decision making. There's no amount of programming that will allow this technology to distinguish subtle differences between offenders. There's a reason why we shouldn't let algorithms run our police departments; it's impossible to account for the nearly infinite amount of variables that go into human behavior. While there are certainly patterns, if we rely too heavily on these machines, we set the precedent that their programming is superior to our officers' powers of deduction. Machines are fundamentally tools that help us complete jobs-they can't do the jobs for us.
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