Dall-E Mini, the AI-powered text-to-image generator has taken over the internet. With its ability to render nearly anything your meme-loving heart desires, anyone can make their dreams come true.
DALL-E 2, a portmanteau of Salvador Dali, the surrealist and Wall-E, the Pixar robot, was created by OpenAI and is not widely available; it creates far cleaner imagery and was recently used to launch Cosmpolitan’s first AI-generated cover. The art world has been one of the first industries to truly embrace AI.
The open-sourced miniature version is what’s responsible for the memes. Programmer Boris Dayma wants to make AI more accessible; he built the Dall-E Mini program as part of a competition held by Google and an AI community called Hugging Face.
And with great technology, comes great memes. Typing a short phrase into Dall-E Mini will manifest 9 different amalgamations, theoretically shaping into reality the strange images you’ve conjured. Its popularity leads to too much traffic, often resulting in an error that can be fixed by refreshing the page or trying again later.
If you want to be a part of the creation of AI-powered engines, it all starts with code. CodeAcademy explains that Dall-E Mini is a seq2seq model, “typically used in natural language processing (NLP) for things like translation and conversational modeling.” CodeAcademy’s Text Generation course will teach you how to utilize seq2seq, but they also offer opportunities to learn 14+ coding languages at your own pace.
You can choose the Machine Learning Specialist career path if you want to become a Data Scientist who develops these types of programs, but you can also choose courses by language, subject (what is cybersecurity?) or even skill - build a website with HTML, CSS, and more.
CodeAcademy offers many classes for free as well as a free trial; it’s an invaluable resource for giving people of all experience levels the fundamentals they need to build the world they want to see.
As for Dall-E Mini, while some have opted to create beauty, most have opted for memes. Here are some of the internet’s favorites:
no fuck every other dall-e image ive made this one is the best yet pic.twitter.com/iuFNm4UTUM
— bri (@takoyamas) June 10, 2022
There’s no looking back now, not once you’ve seen Pugachu; artificial intelligence is here to stay.
Clothing companies have found a brand new way to market their wares.
In the years since Instagram's founding, the site has slowly transformed from a forum where users post pictures instead of status updates into a whirlwind of native advertising. Influencers jostle for space on cluttered timelines, repping the newest clothing or gadgets, showing off luxurious lifestyles to their many followers. While celebrity endorsements aren't anything new, the way in which advertisers and PR wonks have found an avenue through which to manufacture celebrity definitely is. It's a new spin on direct marketing, giving consumers a glimpse into the interior lives of the well-manicured and put together characters one might see in a commercial. It's also incredibly effective, and has that magical effect which used to be a monopoly held by Super Bowl sponsors; people actually look at the native advertising on influencers' pages voluntarily.
Still, there are certain associated costs that go along with giving influencers free merchandise. Sending products out is never a guarantee either, since influencers are inundated with packages from various marketing teams. Worst of all however, if this person is a reviewer, there's always the chance they publicly criticize the very thing they were meant to advertise. Recently, a Los Angeles-based startup called Brud came up with an innovative solution, simultaneously eliminating every problem one might associate with dealing with influencers. They built one in house using CGI technology. They even gave it a name. She's called Lil Miquela.
While it's relatively clear how advertisers benefit from CGI influencers, a reasonable question for someone unacquainted with Lil Miquela's account is: what's the appeal for the audience?
Brud was careful in their cultivation of Lil Miquela's "interests" and use the account to voice support for various social causes such as Black Lives Matter and LGBT rights, gathering followers through the use of popular hashtags and social movements. They also spend a lot of time writing convincing copy that accurately mimics the style of many Instagram photo captions. That said, for all of her realistic qualities, Lil Miquela is distinctly not human, and from a consumer standpoint this presents certain issues. For one, it's fairly difficult for some to trust a computer generated image's testimonials on fabric softness or style. There's something decidedly inauthentic about taking fashion advice from something that's never really worn clothing. That said, this hasn't stopped brands such as Fenty, Diesel, and Moncler from allowing various CGI influencers to rep their wares.
Secondly, CGI influencers, by virtue of not actually existing, occupy a nebulous legal space. Last year, the Federal Trade Commissions updated their guidelines surrounding influencers, requiring Instagrammers and other social media users to indicate whether or not their posts have been paid for, typically with the hashtags #sponsored or #ad. It's still unclear whether or not CGI influencers will be bound by these same rules.
As companies begin to catch onto this growing trend, many are expecting this niche to explode, with individual influencers being crafted to tout certain brands. If this happens however, advertisers risk over-saturating social media with manufactured accounts. CGI influencers could turn into glorified wrapping paper for what would essentially be very expensive and carefully designed banner ads.That said, improvements in CGI technology offer companies a different means of advertising their products: licensing the CGI rights to various celebrities for use in online marketing. While Morgan Young, CEO of Quantum Capture, thinks certain questions regarding rights management will have to be answered before this occurs, it could be only a matter of time before a cartoon version of Reese Witherspoon appears on your Instagram feed and discusses the various merits of buying a Fossil™ watch. This technology is still in its infancy, but the development of CGI in the advertising space is certainly interesting. Depending on how the FTC chooses to regulate CGI influencers and whether these influencers are accepted into the mainstream, we could be witnessing the birth of an entirely new industry.