Beyond that, she recently announced her third album, HIT ME HARD AND SOFT, to be released May 17, 2024. She spent the days leading up to the announcement building excitement by adding all of her Instagram followers to her “Close Friends” list. Eilish had the most Instagram followers in 48 hours…with her count increasing by 7 million followers total.
While her debut album, when we all fall asleep…where do we go?, was a chart-topper in its own right, it landed Billie every GRAMMY it was nominated for at the ripe age of 18…Eilish has solidified herself as one of the most revered and sought-after popstars in the world.
Eilish recently caught media attention for quietly revealing her sexuality. In an interview with Variety, she states that she’s always liked girls…and assumed people always knew that. In a viral snippet from her new song, LUNCH, she details a love affair with a girl.
But people don’t only adore Billie for her catchy tracks that consistently top the charts. It’s not just her songwriting ability and unique vocals that keep us hooked. People love her because she’s unafraid to speak her mind.
Whether it be complaining about too many influencers being at an awards show, or calling out other artists for using unsustainable practices…Billie does not hold back.
Billie Eilish On Sustainability
Eilish home
rethinkingthefuture.com
The Eilish home is iconic for many reasons: it’s where Billie and Finneas recorded her debut album, countless other songs, and EPs, in an effort to conserve water there’s no grass, and the roof is covered in solar panels. And being environmentally conscious extends beyond the four walls of their home.
When the hottest young talent is discovered at such an early age like Eilish, record labels are chomping at the bit to sign them. It’s like when a D1 athlete is ready to commit to college…you have your pick.
But what Eilish and her mom, Maggie Baird, were looking for wasn’t about money or label-perks…they were seeking a solid sustainability program. And while that may seem like standard practice, most labels didn’t bring up environmental policies during these meetings at all.
After signing to The Darkroom via Interscope Records, the struggle didn’t stop there. Billie Eilish and her family have been consistent contributors to the fight against climate change.
Maggie Baird has since started Support + Feed, which focuses on the climate crisis and food insecurity. Support + Feed helped Eilish’s 2022 Happier Than Ever tour save 8.8 million gallons of water through plant-based meal service for the artist and crew members.
During Billie’s 2023 Lollapalooza performance, she aided the launch and funding of REVERB’s Music Decarbonization Project – which guaranteed all battery systems used during her set were solar powered. The MCD’s overall mission is to lower – and eventually eliminate –the music industry’s carbon emissions.
But more recently, Billie Eilish called out other artists for releasing multiple versions of vinyls in order to boost vinyl sales. In an interview with Billboard, she says,
“We live in this day and age where, for some reason, it’s very important to some artists to make all sorts of different vinyl and packaging … which ups the sales and ups the numbers and gets them more money and gets them more…”
Artists convince fans to buy different versions of their albums by offering exclusive features on each vinyl. Take Taylor Swift, for example, who released five separate vinyl versions of Midnights, each with a different deluxe “Vault” track.
While Billie may not have been trying to shade one artist in particular, the point is that she’s fed up. After being the rare artist in the industry who go out of their way to remain environmentally conscious, Eilish sets the bar high.
How Eilish’s New Album Is Sustainable
Billie for "Hit Me Hard and Soft"
William Drumm
Social media users were quick to claim Eilish was hypocritical by announcing that HIT ME HARD AND SOFT will have eight vinyl variations. However, each vinyl is made from recycled materials – either 100% recycled black vinyl or BioVinyl, which replaces petroleum used during manufacturing with recycled cooking oil.
This just illustrates that Eilish wasn’t directing criticism towards other artists for using vinyl variants to gain album sales…but she does think there are better ways to do it that benefit the environment without hurting their sales.
A New Type of Mannequin: The Rise of the CGI Influencer
Still, there are certain associated costs that go along with giving influencers free merchandise. Sending products out is never a guarantee either, since influencers are inundated with packages from various marketing teams. Worst of all however, if this person is a reviewer, there's always the chance they publicly criticize the very thing they were meant to advertise. Recently, a Los Angeles-based startup called Brud came up with an innovative solution, simultaneously eliminating every problem one might associate with dealing with influencers. They built one in house using CGI technology. They even gave it a name. She's called Lil Miquela.
While it's relatively clear how advertisers benefit from CGI influencers, a reasonable question for someone unacquainted with Lil Miquela's account is: what's the appeal for the audience?
Lil Miquela
Brud was careful in their cultivation of Lil Miquela's "interests" and use the account to voice support for various social causes such as Black Lives Matter and LGBT rights, gathering followers through the use of popular hashtags and social movements. They also spend a lot of time writing convincing copy that accurately mimics the style of many Instagram photo captions. That said, for all of her realistic qualities, Lil Miquela is distinctly not human, and from a consumer standpoint this presents certain issues. For one, it's fairly difficult for some to trust a computer generated image's testimonials on fabric softness or style. There's something decidedly inauthentic about taking fashion advice from something that's never really worn clothing. That said, this hasn't stopped brands such as Fenty, Diesel, and Moncler from allowing various CGI influencers to rep their wares.
Secondly, CGI influencers, by virtue of not actually existing, occupy a nebulous legal space. Last year, the Federal Trade Commissions updated their guidelines surrounding influencers, requiring Instagrammers and other social media users to indicate whether or not their posts have been paid for, typically with the hashtags #sponsored or #ad. It's still unclear whether or not CGI influencers will be bound by these same rules.
As companies begin to catch onto this growing trend, many are expecting this niche to explode, with individual influencers being crafted to tout certain brands. If this happens however, advertisers risk over-saturating social media with manufactured accounts. CGI influencers could turn into glorified wrapping paper for what would essentially be very expensive and carefully designed banner ads.
That said, improvements in CGI technology offer companies a different means of advertising their products: licensing the CGI rights to various celebrities for use in online marketing. While Morgan Young, CEO of Quantum Capture, thinks certain questions regarding rights management will have to be answered before this occurs, it could be only a matter of time before a cartoon version of Reese Witherspoon appears on your Instagram feed and discusses the various merits of buying a Fossil™ watch. This technology is still in its infancy, but the development of CGI in the advertising space is certainly interesting. Depending on how the FTC chooses to regulate CGI influencers and whether these influencers are accepted into the mainstream, we could be witnessing the birth of an entirely new industry.
The Dangers of Data in Education, Learner Profiles: The Good and The Bad
Academic tracking is the process of separating the highest achieving students and creating a tier system for classes based on students' aptitude in each subject. If classes in your high school were split up into honors, college prep, and general education segments, you grew up learning in this environment. Tracking itself is a controversial subject, with many calling it out as de facto segregation and saying that it negatively affects black and latino students. Whether or not this is true, is the subject of much debate. That said, tracking does disproportionately benefit the children who are high academic achievers, as resources are often diverted to AP and honors courses rather than their gen-ed counterparts.
The inclusion of data to help this tracking system operate, can be viewed either positively or negatively. It depends on your level of optimism. On the one hand, the use of data and individualized teaching practices could lead to the dissolution of tracking altogether, since it would be much easier to help struggling students reach their academic potential. On the other hand is... well, reality. Unfortunately, when theory turns to practice, students aren't all at the same level. They aren't all blank slates that can learn at the same rate. The problem presented by data-collection, particularly if it's coupled with an academic tracking system, is rigidity. With the use of learner profiles, it's possible to breakdown precisely, to the percentage point, what constitutes an honors student. How does this work for courses like English which are largely based on subjective essay grades? On top of this, data doesn't do a particularly good job of showing effort or desire to learn, both of which are integral to an honors environment. Too strong an emphasis on test scores and learner profiles could potentially take away from the human aspects of the teacher/student relationship.
Another prevalent issue regarding data collection is its permanence, as well as the legal precedence set by allowing schools to maintain databases on their students. Many parents are uncomfortable with the idea that their children's school might be keeping a personal file on them. From 2012 to 2014, there was actually a grassroots movement dedicated to fighting against project called InBloom, which aimed to profit from the release of student data. The idea was that no one other than students and educators should be allowed to access those records and that InBloom's mission was directly violating students' rights to privacy. Data shared within a school system can be dangerous because of its ability to shape teachers' opinions about students before they meet. If that data were given to the outside world, say to potential employers, it could be devastating for students trying to get jobs out of highschool. Not to mention the field day that advertisers and marketers would have if they were given access to students' personal data.
The question then remains; if there's a constant threat of dissemination and the advantages to data collection-while promising- aren't yet solidified, why do it? Even with hundreds of companies pledging to protect student privacy, the risk involved seems to significantly outweigh the reward. Many advocates of data collection argue that skeptics are allowing their fear to get the better of them, to the detriment of our public schools. But doesn't it make sense to be skeptical of a scenario in which educators can afford to collect data on students but school systems can't afford books and pencils? Data collection remains an interesting proposition, specifically with regard to personalized education, but until specific legislation is drawn up to combat potential abuse, it seems a bit too risky. It's not necessarily a luddite position to argue for the ability to measure student progress as an essential part of teaching. At the end of the day educators, not a collection of data points, are responsible for whether or not students succeed.
Matt Clibanoff is a writer and editor based in New York City who covers music, politics, sports and pop culture. His editorial work can be found in Inked Magazine, Pop Dust, The Liberty Project, and All Things Go. His fiction has been published in Forth Magazine. -- Find Matt at his website and on Twitter: @mattclibanoff
