Clothing companies have found a brand new way to market their wares.
In the years since Instagram's founding, the site has slowly transformed from a forum where users post pictures instead of status updates into a whirlwind of native advertising. Influencers jostle for space on cluttered timelines, repping the newest clothing or gadgets, showing off luxurious lifestyles to their many followers. While celebrity endorsements aren't anything new, the way in which advertisers and PR wonks have found an avenue through which to manufacture celebrity definitely is. It's a new spin on direct marketing, giving consumers a glimpse into the interior lives of the well-manicured and put together characters one might see in a commercial. It's also incredibly effective, and has that magical effect which used to be a monopoly held by Super Bowl sponsors; people actually look at the native advertising on influencers' pages voluntarily.
Has school data collection gone too far?
In today's educational climate, the marker of a school's success is determined by the success of its students, both during their time in school and beyond. While in the past, the idea that schooling should be catered to each individual pupil would have seemed ludicrous, many American schools today, both public and private, collect data on their students with goal of providing just that. By extensively monitoring data collected on their students, teachers and school administrators can see exactly where each individual student excels, as well as where students need work. Though it's not always the case, the use of data and the creation of learner profiles lends itself to the practice of academic tracking.