When Selena Gomez launched Rare Beauty back in 2020, the message was simple: break down previous notions that everyone must be perfect, and shine a light on mental health issues.
While this may have broken every budding makeup brand’s dream, brands like Fenty Beauty shared similar, groundbreaking mission statements: bolster inclusivity in the makeup industry and force all brands to do the same in the process.
Inspired by her 2020 album, Rare, Rare Beauty began with the basics: 48 foundation shades, lip balms and matte lip creams, eyebrow definers, and the icon, liquid blush. Four years later, it’s hard to imagine a more viral, innovative celebrity makeup brand that remains in stride with Fenty.
Quickly, the Rare Beauty Soft Pinch Liquid Blush became TikTok’s go-to staple product. And no one can deny there is no blush on the market that is as pigmented, easily blendable, and long-lasting as this one. Selena Gomez has proven herself a bonafide content creator with her charismatic social media posts for fun Rare Beauty launches like an under-eye brightener, an SPF-laden tinted moisturizer, and lip combos.
Not only is Rare Beauty inclusive in shade range, but the spherical shape of the top of their products is disability-friendly.
As of 2024, Rare Beauty is a $2 billion company. But what sets this company apart is their attention to detail and true dedication to bettering the world. The same year that Rare Beauty was founded, the Rare Impact Fund was also created.
What Is The Rare Impact Fund?
In a statement by Gomez on the Rare Impact Fund’s website, she states,
“The Rare Impact Fund is committed to expanding access to mental health services and education for young people everywhere. We work with a strong network of supporters and experts to bring mental health resources into educational settings to reach young people.
Because no one– regardless of age, race, gender, sexual orientation, or background - should struggle alone.”
Upon their start, the Rare Impact Fund committed to raising $100 million by 2030. Along with corporate sponsorships and donations from individuals, 1% of proceeds from all Rare Beauty sales go towards the charity as well. By 2021, they had donated over $1.2 million in grants to eight mental health institutions including Yale Center for Emotional Intelligence.
In 2021, the Rare Impact Fund launched a GoFundMe for their new Mental Health 101 initiative. According to the GoFundMe,
“Mental Health 101 advocates for more mental health in education, empowers our community, and encourages financial support for more mental health services in educational settings through the Rare Impact Fund,”
Promising to match up to $200,000 in donations, to date the GoFundMe has raised over $500,000 and has donations from less than six months ago.
How The Rare Impact Fund Works
By leveraging both Selena Gomez’s millions of social media followers and the four million people who follow Rare Beauty on Instagram, the Rare Impact Fund quickly trickles into visibility. Suddenly, fans of the brand and Gomez alike can help make a difference by donating even a few dollars in honor of their favorite actress-singer extraordinaire.
As of 2023, the Rare Impact Fund helped grantees like UCLA Friends of Semel Institute, Batyr, La Familia, Mindful Life Project, Black Teacher Project, and Trans Lifeline. According to the website, they have raised $6 million in contributions and distributed $3 million in grant support so far.
Rare Beauty and the Rare Impact Fund alone are blazing a trail for all brands: you can make a change while still distributing high-quality products — and it pays off.
An Unconventional List of 4th of July Movies
Celebrate the 4th with these flicks!
Americans have always had different interpretations of patriotism. Even the Founding Fathers couldn't agree on what it means to be a "good" democratic citizen: While Thomas Jefferson and Benjamin Franklin encouraged citizens to question or even rebel against an overly intrusive government, John Adams believed that publicly criticizing the government could put the welfare of the country in danger. The lines are no less fuzzy in modern history. Was Joe McCarthy a patriot? Is Edward Snowden? Colin Kaepernick? It depends on who you ask.
Judging by our favorite 4th of July movies though, you'd never know that American patriotism was so nebulous or complex, perhaps because the rah-rah films touting individualism and liberty—including favorites like Mr. Smith Goes to Washington, Forrest Gump, Patton, Independence Day, and Saving Private Ryan—aim to please rather than make us think. These films may go down easy, but they can also be unrealistic, representative of only a small fraction of our population, tacitly xenophobic, or even downright creepy (Birth of a Nation, for example).
We may never come to a definitive conclusion about what it means to be an American patriot, but perhaps that's not the point. Meaningful debate, critique, and reflection could be a healthy antidote to our current culture of division and broad generalizations. So, if you're looking for something that will make you think this 4th of July, here are 10 films, from political thrillers to dramas and biopics, that show America in all its shades of color, not just red, white, and blue.
Three Days of the Condor (1975)
Robert Redford plays a CIA agent, code-named Condor, who must hide out after he finds his colleagues mysteriously murdered in their New York City office. Unsure of where to find safety, he persuades a woman (Faye Dunaway) to hide him in her Brooklyn apartment, where the two of them fall in love and together uncover a government conspiracy, discovering that the line between enemy and ally is dizzyingly blurred.
Do the Right Thing (1989)
On the hottest day of the year in Brooklyn, racial tensions flare between the Italian owner of a pizza shop and his mostly black clientele. Spike Lee's classic summer film captures a slice of New York City, and race relations in America, by weaving together different characters and plot lines. We all have to live with one another, but that doesn't always mean we'll go through the trouble of learning how to get along.
Into the Wild (2007)
Based on the true story of Alex McCandles, a young idealist who wanted to live a self-reliant life a la Thoreau in the great American west, Into the Wild asks crucial, and difficult, questions about American individualism: what does it really mean to be self-reliant? How can we find a sense of connection amid a corrosive culture of consumerism? The movie paints McCandles' romantic idealism in a sympathetic light, but refuses to make him a martyr.
There Will Be Blood (2007)
This visually stunning film directed by Paul Thomas Anderson tells the story an American oilman (Daniel Day Lewis) at the turn of the 20th century who persuades a small town in California to let him drill for oil on their land. About the relentlessness of our capitalist spirit, greed, and the twin rivers of oil and blood, There Will Be Blood offers an unsettling vision of American history.
Sean Penn gives an Oscar-winning performance in this 2008 biopic about Harvey Milk, the groundbreaking gay rights activist and politician in San Francisco who was killed while running for office in 1978. A moving tribute to those who have moved the needle on LGBT rights, and those who are still dedicating their lives to making progress 50 years later.
Hurt Locker (2008)
An elite team of specialists led by the sometimes-reckless Sgt. William James, are tasked with defusing improvised bombs in Iraq in this suspenseful film directed by Kathryn Bigelow. Hurt Locker does not romanticize the traumas of war, including those experienced at home and shows a war hero in a more complicated, even unsavory, light.
In this historical drama directed by Ava DuVernay, Martin Luther King Jr.'s march from Selma to Montgomery is seen from a different angle. The film shows the backroom dealing and planning that went into the march—including discussions with Lyndon B. Johnson as he wavered on passing the Voting Rights Act of 1965—to show us how history is really made, in fits and starts rather than sweeping, epic moments.
The Big Short (2015)
Based on Michael Lewis's nonfiction book, The Big Short is a cutting, tragicomic re-enactment of the financial players involved in the 2008 housing bubble and eventual financial collapse. A scathing indictment of big banks' greed, the movie still manages to entertain and even explain subprime mortgages, as Margot Robbie does while languishing in a bubble bath, in ways that actually make sense.
Based on the book of the same title by Colm Toibin, Brooklyn tells the story of a young Irish immigrant who movies to New York in the 50s during a famine that ravaged much of the Irish population. At first homesick, she soon starts a relationship with a young Italian-American mechanic, and is torn between the possibilities of her new life, and the one she left behind. A tear-jerking but uplifting story that speaks to the immigrant experience in America.
O.J.: Made in America (2016)
This ESPN series is a five-part special about the life and trials of football star O.J. Simpson. Director Ezra Edelman doesn't just focus on Simpson and the murder of Nicole Brown, but also examines the impact of fame and race on matters of justice, and how Simpson's story parallels 50 years of racial conflict in the US, including instances of police brutality. Edelman forces us to question what is "true" in a society where truth and justice are not always aligned.