Swifties, this one’s for you. It seems like Taylor Swift's Eras Tour has lasted eons. Yet somehow, there’s always something to talk about. Just thinking about how much she’s accomplished while on tour makes me want to buckle down, lock in, and channel my inner girlboss. But while I can’t even be bothered to cook dinner at home after a long day of work, Taylor is accomplishing milestones most musicians can only dream of. Let’s recap.
The Era’s Tour began in March 2023 with its North American leg. It’s set to go until December 2024, with dates in Europe, Australia, Asia, and South America— spanning 152 shows across five continents.
As the queen of multitasking, Swift hasn’t stopped at just selling out stadiums. Since the Eras tour began, she’s released multiple albums — both new and old — and shaken up the tour setlist with each new release. Her list of new releases started on the first day of her tour with “All Of The Girls You Loved Before,” which was quickly followed up by “The Alcott,” a feature on The National’s album — reciprocity for their work on her pandemic era albums, Folklore and Evermore.
She also released Midnights: Late Night Edition (including the iconic collab with Ice Spice), as well as not one but two album re-releases — Speak Now Taylor's Version and 1989 Taylor's Version. As if that wasn’t enough, she announced her latest album, The Tortured Poet’s Department, in a GRAMMY’s acceptance speech. Talk about legendary. Since its release, she’s also been churning out deluxe versions and remixes to keep us on our toes. The Eras Tour was even made into a Blockbuster film that brought Beyonce to its premiere. Star power: confirmed.
But that’s just her work life. Her personal life is just as eventful. She ended her 7-year relationship with Joe Alwyn in April 2023. Then entered into a brief but controversial fling with 1975 frontman Matty Healy. Though it didn’t last long, the relationship was enough to inspire a whole album and catapult her into her current romance with Travis Kelce, aka Amerca’s first nepo boyfriend. Now they’re the American Royal couple — and she somehow had time to fly from tour to his Super Bowl performance.
We all have the same hours in the day as Taylor Swift, but how she uses them will always be a mystery to me. I work eight hours a day and can barely manage a social life. Meanwhile, Taylor has it all — though conservatives are turning on her for daring to be a woman in her 30s who’s not married with kids. If that’s not proof that women can’t do anything right, I don’t know what is.
Clearly, she’s working late because she’s a singer. No wonder Taylor Swift became a billionaire months into her tour in October 2023. Her net worth is currently around 1.3 billion dollars, making her the only female musician to become a billionaire from her music.
Other entertainment billionaires like Rihanna, Kylie Jenner, Kim Kardashian, Jay-Z, and Kanye West have joined the three-comma club thanks to ventures like clothing brands, beauty products, and other entrepreneurial pursuits. Rihanna has her FENTY Empire. Kim has her award-winning SKIMS. Ye had Yeezy. But Taylor has an unbeatable catalog of publishing.
But Taylor isn’t just different from other Billionaires because of how she earned her money. She’s the Taylor we know and love because of how she spends it. Her rollercoaster Eras Tour is how she’s made much of her fortune. And she’s using it to give back in monumental degrees. From individual donations to investing in local infrastructure, Taylor is changing lives on a macro and micro scale. And teaching us what to expect from all billionaires in the process.
The Era’s Tour Bonuses — Talk About Workplace Benefits
First to make headlines were the Eras Tour crew bonuses. While some of us get rewarded with a pizza party or a $10 gift card to Starbucks, Taylor casually dropped $55 million in bonuses for her tour crew. The massive sum was paid out to everyone who makes the Eras Tour go around, from truck drivers to dancers and sound technicians.
In fairness, these bonuses are so well-deserved. Taylor’s shows are over three hours long. Imagine dancing for that long — because Swift certainly isn’t the one with the impressive moves — for hundreds of tour dates. Or remembering countless combinations of light cues to go with a setlist that changes daily. Yeah, they’re clocking in. And if my boss had millions to blow, I’d be expecting a comfortable bonus too. But $55 Million? That’s a testament to Swift’s generosity. It's like she's Oprah, but instead of cars, she's giving out life-changing amounts of cash. "You get a bonus! You get a bonus! Everybody gets a bonus!"
It’s similar to how Zendaya gave film equity to every member of the crew that worked on her controversial black-and-white drama, Malcolm & Marie. Filmed in a few days with a bare-bones crew during the peak of the pandemic, the film was Zendaya’s passion project with Sam Levinson, in which she starred alongside John David Washington. Though the film got mixed reviews, it captured the audience’s attention all the same. After all, it was Zendaya — and we’ll watch her in anything. So since the film sold to Netflix for a hefty sum, all the crew members got payouts from the deal on top of their salaries to reward their hard work.
Bonuses and equity payouts are common in many industries, but not entertainment. Even though it’s one of the most lucrative and recognizable American industries, most entertainers don’t make enough to survive. The SAG and WGA strikes last year were proof that there needs to be systemic change in the industry. LA County has even identified show businesses as risk factors for being unhoused — after all, how many stories do we hear of actors who were living in their cars before their big break? And for many, their big break never comes. For even more, they get hired on amazing gigs with giant performers … then go right back to the grind afterward. While individual actions from our favorite stars won’t fix everything, Zendaya and Taylor are providing models for how Hollywood should treat the people who make this town go round.
And in this economy, even a little bit could go a long way. Inflation and the cost of living are not a joke. Especially when, like with many creative careers, you often have to invest in lessons or equipment for your craft. With all this considered, the impact of Swirt’s donations can’t be overstated. Imagine getting a lump sum of cash for dancing to your favorite Taylor Swift tracks? Talk about a dream job.
The Economic Impact of Swift - Swiftonomics, if you will
Like Barbie and Beyonce last year, Swift is still on a tear to boost the economy of the cities she’s in just by traveling there — ad inspiring others to make the trek, too.
The Barbie movie proved that by marketing to women (instead of just making Marvel flops like Madame Web that aren’t really targeted to women at all), the entertainment industry can make giant profits. Barbie fever went beyond the theater. Thanks to a plethora of product collabs, the phenomenon rippled through retail.
Similarly, Beyonce’s Renaissance Tour tour generated an estimated $4.5 billion for the American economy. According to NPR, that’s almost as much as the entire 2008 Olympics earned for Beijing. People were taking money out of their 401ks to pay for Beyonce tickets and the glittery, silver-hues outfits to rock at her shows. Cities even started calling her effect the “Beyonce Bump.”
Swift has the same effect. She’s not just proving her generosity on a micro-scale for the people close to her, she’s having actual, tangible effects on the economy. It's like she's leaving a trail of dollar bills in her wake, and cities are scrambling to catch them like it's a country-pop, capitalist version of musical chairs.
The US Travel Association called it the Taylor Swift Impact after she generated over $5 Billion in just the first 5 months of the Eras Tour. But how does this work? It’s not like Taylor is printing more money at those shows, but it almost is. Her tour dates are pretty much economic steroid shots for local businesses. Hotels are booked solid, restaurants are packed, and let's not even get started on the surge in friendship bracelet supplies.
“Swifties averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes,” say the US Travel Association. “That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months.” That’s not to say one word about her effect on the actual Super Bowl and the entire NFL season thanks to her ball-throwing boyfriend.
It's like she's created her own micro-economy, and everyone's invited to the party. And unlike some economic theories that rely on wealth trickling down (spoiler alert: it doesn't), Taylor's wealth is more like a t-shirt cannon or the confetti at her shows — showering everyone around.
Donations that truly do good
Taylor isn’t just stepping into cities and calling it a night. She’s also not just throwing pennies at problems - she's making significant contributions that are changing lives. And more importantly, she's using her platform to encourage her fans to do the same.
She kicked off her tour with quiet donations to food banks in Glendale, Ariz., and Las Vegas ahead of the Eras Tour. Once the tour was in full swing, she continued this practice. In Seattle, she donated to Food Lifeline, a local hunger relief organization. In Santa Clara, she showed some love to Second Harvest of Silicon Valley. And let's not forget about her $100,000 donation to the Hawkins County School Nutrition Program in Tennessee.
She’s been making similar donations overseas. Taylor Swift donated enough money to cover the food bills for an entire year across 11 food banks and & community pantries in Liverpool. Swift also covered 10,800 meals for Cardiff Foodbank and many more banks across the UK and EU. Her impact is so profound that her numbers are doing more to combat issues like hunger than the government.
Can billionaires actually be good?
One thing about me, I’m always ready and willing — knife and fork in hand — to eat the rich. Because fundamentally, can any billionaire really be good? In our late-stage capitalist horror story, the answer is usually no. Look how many of them are supporting the Trump campaign just to get some tax breaks.
But here's the thing - Taylor Swift might just be the exception that proves the rule. She's not perfect, sure. She still flies private jets and probably has a carbon footprint bigger than Bigfoot. But unlike most of the others in her tax bracket, she's not flaunting her wealth like it's a personality trait.
Take a look around. We've got billionaires trying to colonize Mars instead of, I don't know, helping people on Earth. In this context, Taylor's approach is more like Mackenzie Scott’s — Bezos’s ex-wife. She's not trying to escape to another planet - she's trying to make this one better.
And look, I'm not saying we should stop critiquing billionaires or the system that creates them. But she's just setting the bar for what we should expect from all billionaires. She's showing us that our collective power as fans can translate into real-world change. That our love for catchy choruses and bridge drops can somehow, improbably, lead to food banks getting funded and crew members getting life-changing bonuses.
So sorry to my neighbors who hear me belting “Cruel Summer” and “right where you left me” at the top of my lungs (and range). Just know it’s for the greater good.
An Unconventional List of 4th of July Movies
Celebrate the 4th with these flicks!
Americans have always had different interpretations of patriotism. Even the Founding Fathers couldn't agree on what it means to be a "good" democratic citizen: While Thomas Jefferson and Benjamin Franklin encouraged citizens to question or even rebel against an overly intrusive government, John Adams believed that publicly criticizing the government could put the welfare of the country in danger. The lines are no less fuzzy in modern history. Was Joe McCarthy a patriot? Is Edward Snowden? Colin Kaepernick? It depends on who you ask.
Judging by our favorite 4th of July movies though, you'd never know that American patriotism was so nebulous or complex, perhaps because the rah-rah films touting individualism and liberty—including favorites like Mr. Smith Goes to Washington, Forrest Gump, Patton, Independence Day, and Saving Private Ryan—aim to please rather than make us think. These films may go down easy, but they can also be unrealistic, representative of only a small fraction of our population, tacitly xenophobic, or even downright creepy (Birth of a Nation, for example).
We may never come to a definitive conclusion about what it means to be an American patriot, but perhaps that's not the point. Meaningful debate, critique, and reflection could be a healthy antidote to our current culture of division and broad generalizations. So, if you're looking for something that will make you think this 4th of July, here are 10 films, from political thrillers to dramas and biopics, that show America in all its shades of color, not just red, white, and blue.
Three Days of the Condor (1975)
Robert Redford plays a CIA agent, code-named Condor, who must hide out after he finds his colleagues mysteriously murdered in their New York City office. Unsure of where to find safety, he persuades a woman (Faye Dunaway) to hide him in her Brooklyn apartment, where the two of them fall in love and together uncover a government conspiracy, discovering that the line between enemy and ally is dizzyingly blurred.
Do the Right Thing (1989)
On the hottest day of the year in Brooklyn, racial tensions flare between the Italian owner of a pizza shop and his mostly black clientele. Spike Lee's classic summer film captures a slice of New York City, and race relations in America, by weaving together different characters and plot lines. We all have to live with one another, but that doesn't always mean we'll go through the trouble of learning how to get along.
Into the Wild (2007)
Based on the true story of Alex McCandles, a young idealist who wanted to live a self-reliant life a la Thoreau in the great American west, Into the Wild asks crucial, and difficult, questions about American individualism: what does it really mean to be self-reliant? How can we find a sense of connection amid a corrosive culture of consumerism? The movie paints McCandles' romantic idealism in a sympathetic light, but refuses to make him a martyr.
There Will Be Blood (2007)
This visually stunning film directed by Paul Thomas Anderson tells the story an American oilman (Daniel Day Lewis) at the turn of the 20th century who persuades a small town in California to let him drill for oil on their land. About the relentlessness of our capitalist spirit, greed, and the twin rivers of oil and blood, There Will Be Blood offers an unsettling vision of American history.
Milk (2008)
Sean Penn gives an Oscar-winning performance in this 2008 biopic about Harvey Milk, the groundbreaking gay rights activist and politician in San Francisco who was killed while running for office in 1978. A moving tribute to those who have moved the needle on LGBT rights, and those who are still dedicating their lives to making progress 50 years later.
Hurt Locker (2008)
An elite team of specialists led by the sometimes-reckless Sgt. William James, are tasked with defusing improvised bombs in Iraq in this suspenseful film directed by Kathryn Bigelow. Hurt Locker does not romanticize the traumas of war, including those experienced at home and shows a war hero in a more complicated, even unsavory, light.
Selma (2014)
In this historical drama directed by Ava DuVernay, Martin Luther King Jr.'s march from Selma to Montgomery is seen from a different angle. The film shows the backroom dealing and planning that went into the march—including discussions with Lyndon B. Johnson as he wavered on passing the Voting Rights Act of 1965—to show us how history is really made, in fits and starts rather than sweeping, epic moments.
The Big Short (2015)
Based on Michael Lewis's nonfiction book, The Big Short is a cutting, tragicomic re-enactment of the financial players involved in the 2008 housing bubble and eventual financial collapse. A scathing indictment of big banks' greed, the movie still manages to entertain and even explain subprime mortgages, as Margot Robbie does while languishing in a bubble bath, in ways that actually make sense.
Brooklyn (2015)
Based on the book of the same title by Colm Toibin, Brooklyn tells the story of a young Irish immigrant who movies to New York in the 50s during a famine that ravaged much of the Irish population. At first homesick, she soon starts a relationship with a young Italian-American mechanic, and is torn between the possibilities of her new life, and the one she left behind. A tear-jerking but uplifting story that speaks to the immigrant experience in America.
O.J.: Made in America (2016)
This ESPN series is a five-part special about the life and trials of football star O.J. Simpson. Director Ezra Edelman doesn't just focus on Simpson and the murder of Nicole Brown, but also examines the impact of fame and race on matters of justice, and how Simpson's story parallels 50 years of racial conflict in the US, including instances of police brutality. Edelman forces us to question what is "true" in a society where truth and justice are not always aligned.
Hating Robocalls, and Other Things that All Americans Can Agree On
We live in a divided nation—but there some things will always bind us together.
Very few people seem to be getting along in America right now. Countless relationships have ended, and families have broken apart because of political and ideological differences, which have only grown more extreme following the 2016 election. The divide between Democrats and Republicans, pro-lifers and pro-choicers, climate-change deniers and believers, and many more have become unfathomably vast.
Image via the Seattle Times
But amidst all the chaos, violence and noise, there are just some issues that are decidedly non-partisan; some topics that are so unanimously agreed on that for a moment, it almost seems like we're all only human. In a time of rage, here are the few points of commonality we have.
1. Robocalls Should Stop Forever
There are so many contentious issues being debated in Congress today—from the Green New Deal to bathrooms to anything even remotely connected to the president; it's safe to say that there are very few things everyone in the House and Senate agree upon. But recently, two bills were introduced in the spirit of stopping robocalls—those awful telemarketer messages that constantly interrupt our day with health insurance scams or calls from the Chinese consulate—forever. One is the proposal Stopping Bad Robocalls, from Senator Frank Pallone of New Jersey. The other is Massachusetts Senator Ed Markey's Telephone Robocall Criminal Abuse Enforcement and Deterrence Act. Both of these proposals will make it much harder for telemarketers to call and force their wills upon unsuspecting constituents. According to Markey, "If this bill can't pass, no bill can pass."
AI support centreImage via Ars Technica
2. Voting is Important
Now, though the issue of who to vote for is one of the easiest ways to turn an ordinary Thanksgiving dinner into a full-on screamfest, most Americans do agree that as citizens of this country, we are responsible for performing our civic duty and making our political opinions heard. Starting way back with the Founding Fathers, this has been an American ideal that nobody except for the staunchest anarchists or most apathetic among us is resistant to. Even so, only around 58.1% of America's voting-eligible population voted in 2016, although 67% of Americans believe that not voting is a huge problem, according to a survey by the Public Religion Research Institute. Maybe the disparity lies in the fact that the people who do not believe in voting also probably wouldn't be too likely to respond to a random political survey.
3. The News Is Fake
No matter where you prefer to get your news, most Americans agree that the media has serious issues—namely the abundance of falsified information plaguing and distorting everything from our elections to our dating lives. The issue isn't only a problem among journalists; politicians themselves are also widely distrusted, and for a good reason. In 2010, Senator Jim McMinn proclaimed that 94% of bills in Congress are passed without issue (it was found to be about 27.4%—although who knows if that statistic is true, though it did come from a Pulitzer-prize-winning political fact-checking organization). Since then, things have spiraled more and more out of control. There's no legitimate way to check how much fake news is out there, but according to one survey, most viewers were suspicious of 80% of the news they saw on social media and 60% of what they saw online overall. Though if you're like the majority of Americans, you won't be taking this article's word for it.
Image via Vox
4. We Should Have Healthcare
Although there is certainly not a clear consensus, most Americans do support healthcare for all. According to a 2018 poll, 6 out of 10 Americans believe that the government should provide healthcare for everyone; another survey from The Hill found that 70% of Americans support Medicare for all, and even a small majority of Republicans are in favor of the idea.
5. The Nation Is Divided
We can all agree on one thing: disagreeing. 81% of Americans believe that we are more divided than at any other time in our nation's history, according to Time. (Remember, there was this thing called the Civil War). Americans can't even agree on what exactly the nation's most significant points of disagreement are: most Democrats believe gun control is a huge issue while most Republicans consider it unimportant; same with climate change and income equality, according to surveys from the Pew Institute.
Although contention and chaos might be the laws of the day, at least we'll always have a shared hatred of telemarketers to bind us all together.
Eden Arielle Gordon is a writer and musician from New York City.